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YL18 media 06_initiative

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Young Lions Czech Republic 2018
Media category - Team 16

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YL18 media 06_initiative

  1. 1. #creativitysells
  2. 2. Task Overcoming fear of being creative. Better understand a value of creativity for business success.
  3. 3. Insight Most advertisers are afraid of stepping out of their comfort zone. Some of them did it and the creativity delivered better results. Let‘s show the others!
  4. 4. Strategy Challenge 1 Be memorable! Challenge 2 No More Fear! Challenge 3 Connection!
  5. 5. PHASE 1 – SHOW THE POSSIBILITIES Influencer+DM ApplicationPrint+Online Kreativita prodává! Podívejte se na novou aplikaci, ve které si můžete vytvořit svou reklamu. #creativitysells
  6. 6. PHASE 2 - INVOLVE Creativity week Events PRCompetition V nové Applikaci Be Creative si můžete vytvořit vlastní reklamu a zasoutěžit si o reklamní prostor!
  7. 7. PHASE 3 – SHOW YOUR CREATIVITY Social Amplification Tracking Results (#creativitysells) Hall of Fame #creativitysellsHumanic #creativitysells
  8. 8. TIMELINE Start with Phase 1 in May till July. Continue with Phase 2 from July till October. End with Phase 3 from October till end of the Year.
  9. 9. WHY WE LOVE IT Tracking Results #creativitysells Connection between Marketing+Agencies Application #creativitysellsHumanic

Young Lions Czech Republic 2018 Media category - Team 16

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