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YL18 digital 06

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Young Lions Czech Republic 2018
Digital category - Team 6

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YL18 digital 06

  1. 1. 1 Visual summary.
  2. 2. 2 Nowadays, students know what they DON‘T want. But they can‘t exactly define, what they WANT. And if they do, they don‘t know where to start. They got stuck in the circle of finding new goals and giving up on them. It is not about: „I always wanted to be a boss.“ It is about: „I wanted to be a lawyer, fashion designer, marketing specialist and for now it is waffle seller.“ To stop giving up, they need an impuls to finally get out of this circle. We often ask ourselfs: „How did she/he get there?" Well… They met the right people. And that is the main ingredience of succseful bussiness. Because they help you to grow. So you can help others too. YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 2 But I don‘t know how to start. I know what I want.Summary.
  3. 3. Written submission of the campaign. Solution. How does it work? „I know what I want. But I don‘t know how to get there. So I better give it up now and move on something else.“ Mel, 21 years. Creative Insight. 3YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 3 We want to influence students to make the desicion and start. With a simple, friendly message we want them to open their mindset and to realize, that there is a possibility to achieve their goals. We chose a strong phrase, where everyone can find themself. This message is based on the main eye catchy HL that turns into a motivotional message. You always have 2 options and it‘s up to you, how to decide. For Facebook we creeated a sponsored event to Be the boss in one year. With 20 000 CZK we aim to 220 000 students from all the czech university cities. Also we sponzored FCB post, which sends you to the web with more info and application form. Instagram is the place, where people ask themselfs: How did she/he get there? We decided to use another post with motivational quote. For Youtube we chose 6s bumper with simple visual and VO.
  4. 4. The use of 3 digital LED components. FACEBOOK. YOUTUBE.INSTAGRAM. 4YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 4
  5. 5. 5YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 5 Facebook. Sponsored event will aim to 220 000 students for 4 weeks. We chose relevant key words, places and target group.
  6. 6. 6YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 6 Instagram. For Facebook and Instagram we created favourite meme posts. It leads to website with more info and application form.
  7. 7. 7YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 7 Youtube. We set up bumper Ads to be relevant for concrete videos, as it is: Tutorials, travel vlogs, human potencial lectures and learning courses.

Young Lions Czech Republic 2018 Digital category - Team 6


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