Nowadays, students know what they DON‘T
want. But they can‘t exactly define, what they
WANT. And if they do, they don‘t know where
They got stuck in the circle of finding new
goals and giving up on them.
It is not about: „I always wanted to be a boss.“
It is about: „I wanted to be a lawyer, fashion
designer, marketing specialist and for now it
is waffle seller.“
To stop giving up, they need an impuls to
finally get out of this circle.
We often ask ourselfs: „How did she/he get
Well… They met the right people.
And that is the main ingredience of succseful
bussiness. Because they help you to grow. So
you can help others too.
But I don‘t know how to start.
I know what I want.Summary.
Written submission of the campaign.
Solution. How does it work?
„I know what I want.
But I don‘t know how to
get there. So I better
give it up now and
move on something
Mel, 21 years.
We want to influence
students to make the
desicion and start.
With a simple, friendly
message we want
them to open their
mindset and to
realize, that there is a
possibility to achieve
We chose a strong phrase, where
everyone can find themself. This
message is based on the main eye
catchy HL that turns into a motivotional
message. You always have 2 options
and it‘s up to you, how to decide.
For Facebook we creeated a sponsored
event to Be the boss in one year. With
20 000 CZK we aim to 220 000 students
from all the czech university cities.
Also we sponzored FCB post, which
sends you to the web with more info
and application form.
Instagram is the place, where people
ask themselfs: How did she/he get
there? We decided to use another post
with motivational quote.
For Youtube we chose 6s bumper with
simple visual and VO.
The use of 3 digital LED components.
Facebook. Sponsored event will aim to 220 000
students for 4 weeks. We chose
relevant key words, places and target
posts. It leads
to website with
more info and
We set up bumper
Ads to be relevant
videos, as it is:
Young Lions Czech Republic 2018
Digital category - Team 6