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Yl17 media 03_triad

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Yl17 media 03_triad

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Yl17 media 03_triad

  1. 1. PROBLEM PEOPLE DON’T KNOW THAT PSYCHOSPIRITUAL CRISIS CAN HAPPEN TO ANYBODY AND IT’S NOT A MENTAL ILLNESS.
  2. 2. INSIGHT “When I have psychological issues, I’m ashamed to talk about it, because people will think that I’m a lunatic.” MARC, 25
  3. 3. OUR CONCEPT IT’S OK TO BE A BIT PSYCHO
  4. 4. We will show people that being a bit psycho is still normal and can be even fun. If they don’t want to talk about it, we will just let them LISTEN. A BIT PSYCHO? WHAT?
  5. 5. OUR IDEA: RADIO SHOW: A BIT PSYCHO Temporary radio show on Evropa 2/Radio Wave (2x a week, 1 and ½ hours) The show normalizes the experience with playful jokes and perfectly fitted songs. MSG: It’s OK to be a bit psycho and if you feel like talking about it (rather than listening), let’s have a chat in Diabasis. Hearing voices? - Christina Aguilera: The voice within Bad trip? -  Jefferson Airplane: White rabbit Broke up with your GF/BF? -  Lilly Allen: Fuck you Lost a job? -  The Offspring: Why don’t you get a job?
  6. 6. HOW WILL PEOPLE KNOW THIS SHOW EXISTS? Radio show’s FB page with more tips and songs, where people can interact with us. The playlists from the show on Spotify. Listening to Evropa 2/Radio Wave naturally by regulars. Contextual banners (specific google searches and websites) targeted to psychological issues and topics we are interested in (relationships, jobs, spiritual experiences, etc.)
  7. 7. HOW ARE WE GOING TO PAY FOR THIS? We will use specifically chosen advertisers (according to our topics) and we will offer them radio ads during our radio show.
  8. 8. HOW WE GET MONEY OUT OF THIS? Jun July August Earnings Costs Radio ads during our show 48 000 EUR in TOTAL 4 advertisers, 2x a week (1000 EUR/advertiser) Evropa 2/Radio Wave (host, media space) 24 000 EUR Contextual banners 1 880 EUR Financing Diabasis 22 000 EUR Spotify membership 120 EUR / year Radio show A Bit Psycho on Evropa 2 / Radio Wave
  9. 9. WHY WILL IT WORK AND WHAT’S NEXT? This show will massively increase awareness about a psychospiritual crisis in an engaging way Financially self-sufficient project – making money for the operation of the Diabasis Easily expandable idea to future communication – we can base following communication on triggers (relationships, jobs, etc.) and then let people TALK.
  10. 10. SOCIAL DISPLAY CONTEXTUAL BANNERS EVROPA 2 / RADIO WAVE RADIO SHOW: A BIT PSYCHO HEART OF THE CAMPAIGN STRATEGY OVERVIEW FB CONTENT SPOTIFY PLAYLISTS DIABASIS WEBSITE

Yl17 media 03_triad

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