We will show people that being a bit psycho is still normal and can be
If they don’t want to talk about it, we will just let them LISTEN.
A BIT PSYCHO? WHAT?
RADIO SHOW: A BIT PSYCHO
Temporary radio show on
Evropa 2/Radio Wave (2x a
week, 1 and ½ hours)
The show normalizes the
experience with playful jokes
and perfectly ﬁtted songs.
MSG: It’s OK to be a bit psycho
and if you feel like talking about it
(rather than listening), let’s have a
chat in Diabasis.
- Christina Aguilera: The voice
- Jefferson Airplane: White rabbit
Broke up with your GF/BF?
- Lilly Allen: Fuck you
Lost a job?
- The Offspring: Why don’t you
get a job?
HOW WILL PEOPLE KNOW THIS SHOW
Radio show’s FB page with more tips and songs, where
people can interact with us.
The playlists from the show on Spotify.
Listening to Evropa 2/Radio Wave naturally by regulars.
Contextual banners (speciﬁc google searches and
websites) targeted to psychological issues and topics we
are interested in (relationships, jobs, spiritual experiences,
HOW ARE WE GOING TO PAY FOR THIS?
We will use speciﬁcally chosen advertisers (according
to our topics) and we will offer them radio ads during
our radio show.
HOW WE GET MONEY OUT OF THIS?
Jun July August
Radio ads during our
48 000 EUR in TOTAL
4 advertisers, 2x a week
Evropa 2/Radio Wave
(host, media space)
24 000 EUR
1 880 EUR
22 000 EUR
120 EUR / year
Radio show A Bit Psycho on Evropa 2 / Radio Wave
WHY WILL IT WORK AND WHAT’S NEXT?
This show will massively increase awareness about a
psychospiritual crisis in an engaging way
Financially self-sufﬁcient project – making money for
the operation of the Diabasis
Easily expandable idea to future communication – we
can base following communication on triggers
(relationships, jobs, etc.) and then let people TALK.
EVROPA 2 / RADIO
A BIT PSYCHO
HEART OF THE CAMPAIGN