PR.Konektor (Josef Chrpa, Michaela Králová)

1. Life
from
studio
…
https://www.youtube.com
/watch?v=YCwfb3W60B8&
feature=youtu.be

2. Can you
imagine?
OUR HISTORY
WITHOUT…

3. Can you imagine,
that we are
drinking only water?
• We present absurd life
WITHOUT …
our lovely beer.
(humour, ice hockey
etc.)
• via VIDEO SPOTS about
life important moments,
authentic stories and
everyday situations
where water substitute
its.
https://ww
w.youtube.
com/watch?
v=cnz31xnE
l44&featur
e=youtu.be

4. But…there is more.
Something that we
shouldn´t forget…
shared
memories…
…and our
local
traditions

5. How we gonna do it?
• Video content/media
content
• Fake breaking news
• People activation
• Optional web redesign
• Facebook apps
• Youtube channel
• Survey

6. Fake Breaking News
• Media partner (TV, Print,
Online)
• Viral potential (exceeding
Czech Republic)
• Discussion about prejudices
(BEER = CZECH)
• Attract attention about
Czech traditions and life
stories
No Beer! Czech people
are thirsty…

7. Consummer Insight
• Attracting attention
• National pride
• Controversial topic
• Exceed to public
discussion
• Using all types of media
and communication channels

8. Digital Communication
• Optional Web Redesign –
new cover, video content,
• FB App „Your precious
memories“ - video sharing
and challenging your
friends (tags via App)
• YT – video sharing, viral
potential, media promo
• Bloggers – our content
and their memories
sharing
• Online banners

9. Outputs
• Topic Awarness about
www.narodnikronika.cz
• Media Outputs (Hoax
sharing, exeeding beyond
borders)
• FB reach, user engagement
via FB App and YT views
• Survey about best memories
of Czech Nation
10 000 Czech People contribute
to www.narodnikronika.cz

10. Future of National Chronicle?
• Using campaign results
(survey, app etc.)
• Proof that Czech legacy
is not just about beer
• Number of contributors:
2012-2014 vs. 2015
• Legacy for future
generation
Budget
Media partnership..... partnership
Videos................ 200 000 CZK
Online media campaigns 100 000 CZK
WEB and FB APP........ 100 000 CZK
Overall................400 000 CZK