Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano

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Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano

  1. 1. SOCIAL MEDIA ANALYTICS E MISURAZIONE DEI RISULTATI MARCO PEZZANO TRA ROI, ROE E ROC--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  2. 2. ROI ROE ROC RETURNONINVESTMENT RETURNONEQUITY RETURNONCAPITAL FORMULEVECCHIESCENARINUOVI--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  3. 3. ROI RETURN ON INTERACTION--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  4. 4. FACEBOOKINSIGHTS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  5. 5. FACEBOOKINSIGHTS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  6. 6. ROE RETURN ON ENGAGEMENT--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  7. 7. RETURN ON ENGAGEMENT--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  8. 8. ROC RETURN ON CONVERSATIONS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  9. 9. RETURN ON CONVERSATIONS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  10. 10. KNOWYOURDATAINTEGRAZIONE&PATTERN--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  11. 11. FACEBOOK INSIGHTS RADIAN6 API GOOGLE ANALYTICS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  12. 12. SOCIALMEDIATOOLS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  13. 13. OPTI MIZA TION TIPS&TRICKS Website Optimizer--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  14. 14. BIT.LY METRICS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  15. 15. MAIL CHIMP SOCIAL PRO--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  16. 16. GOOGLE WEBSITE OPTIMIZER--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  17. 17. Find me on QUES marcopezzano.com hello@marcopezzano.com TIONS? @marcopez facebook.com/marcopezzano--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com

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