Paola Bernardotto - Content Curation

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Paola Bernardotto - Content Curation

  1. 1. Content curatione partecipazione i paradigmi del social world Paola Bernardotto
  2. 2. Producingrelevantand engagingcontent
  3. 3. Finding,organizing andsharingexistingrelevantcontent
  4. 4. The new LEADERRaggruppare secondo logiche di senso contenuti per la propria audience
  5. 5. How toCURATE?
  6. 6. OBIETTIVOThe tragedy of life doesn’t lie in notreaching your goal.The tragedy lies in having no goalto reach. “Benjamin Mays
  7. 7. TOPICInformation is notknowledge. “Albert Einstein
  8. 8. PLATFORMPresent information in a waythat makes sense to readers. “Joe Pulizzi
  9. 9. WhatPLATFORM?
  10. 10. 1 ExistingSOCIAL PROFILE
  11. 11. FACEBOOK
  12. 12. TWITTER
  13. 13. 2Curation and discovery TOOLS
  14. 14. http://www.masternewmedia.org/real-time-news-curation-the-complete-guide-part-6-the-tools-universe/
  15. 15. PINTEREST
  16. 16. How to plan your funeral
  17. 17. Come i brand ‘curano’ con Pinterest?
  18. 18. Trova le differenze
  19. 19. Trova le differenze
  20. 20. Trova le differenze
  21. 21. Curating over curating
  22. 22. L’avanguardia con Audi
  23. 23. TBD New layout
  24. 24. New Pinterest Analytics Video Analytics (Vimeo)
  25. 25. 3 Our ownWEBSITE
  26. 26. APPROCCIO STRATEGICO
  27. 27. APPROCCIO TATTICO
  28. 28. APPROCCIO TATTICO
  29. 29. Understand that people cannot buyyour product everyday... “but they can afford to consume yourcontent and be inspired everyday.Yuli Ziv
  30. 30. “... and now curate your bellyyoungdigitallab.com
  31. 31. GRAZIEPaola Bernardotto @overestlessDigital Farmer overestless

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