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Location Based Services: Foursquare e Social CRM


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YDL Roma 2011

Published in: Business, Technology
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Location Based Services: Foursquare e Social CRM

  1. 1. 4sq + SCRM Stefano Mizzella
  2. 2. Traditional Customer
  3. 3. Social Customer Some 90% of buyers trust peer reviews and 70% trust online reviews American Marketing Association
  4. 4. Long-lasting Experience
  5. 5. The end goal of CRM is to allow the company to effectively managethe customer in order to keep them purchasing a product or service.
  6. 6. Social CRM involves companiescollaborating with their customers tocreate advocacy, by improvingcustomer experiences.
  7. 7. Fun or Business?
  8. 8. Social Customers InsightsMost recent visitorsMost frequent visitorsTime of day people check inTotal number of unique visitorsHistogram of check-ins per dayGender breakdown of customersCheck-ins broadcast to Twitter and FacebookSentimentKey infulencersTop sourcesTop mentionsCustomers tips
  9. 9. Social MarketingOwn your venuesCreate a multi-platform strategyDesign a playful engagementFollow your visitors on TwitterMirror your venues on Facebook
  10. 10. Social SalesUtilize tipsPromote Check-insOffer specials to mayorsOffer specials to everyday visitatorsTarget first time customersReward loyaltyTrack ROI
  11. 11. Foursquare + SquareHutch Carpenter
  12. 12. Social Service & SupportConsider your customers as a communityOffer real-time feedbacks and supportProvide fun & usefull informationsRecruit and reward brand ambassadors
  13. 13. Social Innovation
  14. 14. 4sq + SCRM
  15. 15. Gamification
  16. 16. Thanks @stefanomizzella