Guido Ghedin – An eye on China

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Guido Ghedin – An eye on China

  1. 1. AN EYE ON CHINA Young Digital Lab - Milan, March 14-15 2013
  2. 2. A VIEWPOINT ONDIFFERENTDIGITAL LANDSCAPES Young Digital Lab - Milan, March 14-15 2013
  3. 3. Young Digital Lab - Milan, March 14-15 2013
  4. 4. Young Digital Lab - Milan, March 14-15 2013
  5. 5. INDIABiggest country on Facebook by 2015. source: BusinessWeek, 2012 Young Digital Lab - Milan, March 14-15 2013
  6. 6. PHILIPPINESOver 93% of Internet users are on Facebook. source: Social Bakers Young Digital Lab - Milan, March 14-15 2013
  7. 7. INDONESIA2.4% of all tweets come from Jakarta. source: Semiocast, 2012 Young Digital Lab - Milan, March 14-15 2013
  8. 8. SWAZILAND92,5% of users access Facebook from a phone. source: Social Bakers Young Digital Lab - Milan, March 14-15 2013
  9. 9. Young Digital Lab - Milan, March 14-15 2013
  10. 10. In Russia, Vkontakte has 45 million users. Facebook just reached 7,5 million users. Young Digital Lab - Milan, March 14-15 2013
  11. 11. Facebook took 5 years to pass Mixi in Japan.LINE mobile app took 1 year to pass both. Young Digital Lab - Milan, March 14-15 2013
  12. 12. Young Digital Lab - Milan, March 14-15 2013
  13. 13. OVERPEOPLEBILLION 1.3 Young Digital Lab - Milan, March 14-15 2013
  14. 14. 500 MILLIONUNDER 30 Young Digital Lab - Milan, March 14-15 2013
  15. 15. OVER 550 MILLIONINTERNET USERS Young Digital Lab - Milan, March 14-15 2013
  16. 16. SHENZHEN IS THEMOST CONNECTED CITY Young Digital Lab - Milan, March 14-15 2013
  17. 17. 1.1 BILLIONMOBILE USERS Young Digital Lab - Milan, March 14-15 2013
  18. 18. OVER 350 MILLION3G/SMARTHPONE USERS Young Digital Lab - Milan, March 14-15 2013
  19. 19. 50M TO 200M 3G USERSIN ONE YEAR (2011-2012) Young Digital Lab - Milan, March 14-15 2013
  20. 20. 97% OF YOUNG/URBANUSE INTERNET VIA PHONE Young Digital Lab - Milan, March 14-15 2013
  21. 21. And they are not on Facebook. Young Digital Lab - Milan, March 14-15 2013
  22. 22. SHARE! Young Digital Lab - Milan, March 14-15 2013
  23. 23. DIGITAL LANDSCAPE IN CHINA: THE THREE GIANTS Young Digital Lab - Milan, March 14-15 2013
  24. 24. SEARCH BAIDU 92% of the market shareECOMMERCE ALIBABA with Taobao & TmallGAMING TENCENT& MESSAGING QQ app has 700M users Young Digital Lab - Milan, March 14-15 2013
  25. 25. SOCIAL MEDIA IN CHINA: A QUICK INTRO Young Digital Lab - Milan, March 14-15 2013
  26. 26. SINA WEIBO the main social network: over 300M usersplus YOUKU + TUDOU video sharing platform(s) WEIXIN/WECHAT Tencent’s mobile messaging & social ntwk app RENREN a social network founded in 2005 (over 100M users) KAIXIN001 another social network with over 100M users Young Digital Lab - Milan, March 14-15 2013
  27. 27. LET’S PLAY A LITTLE GAME Young Digital Lab - Milan, March 14-15 2013
  28. 28. RenRen Young Digital Lab - Milan, March 14-15 2013
  29. 29. RenRen #EyeOnChina
  30. 30. Youku Young Digital Lab - Milan, March 14-15 2013
  31. 31. DianDian Young Digital Lab - Milan, March 14-15 2013
  32. 32. Mogujie Young Digital Lab - Milan, March 14-15 2013
  33. 33. Sina Weibo #EyeOnChina
  34. 34. TuDing Young Digital Lab - Milan, March 14-15 2013
  35. 35. Douban Young Digital Lab - Milan, March 14-15 2013
  36. 36. PaPa Young Digital Lab - Milan, March 14-15 2013
  37. 37. Taobao Young Digital Lab - Milan, March 14-15 2013
  38. 38. WeChat Young Digital Lab - Milan, March 14-15 2013
  39. 39. WeChat Young Digital Lab - Milan, March 14-15 2013
  40. 40. PinFun Young Digital Lab - Milan, March 14-15 2013
  41. 41. PinFun Young Digital Lab - Milan, March 14-15 2013
  42. 42. HOW ABOUT THE WALL? Young Digital Lab - Milan, March 14-15 2013
  43. 43. source: gizmodoYoung Digital Lab - Milan, March 14-15 2013
  44. 44. source: en.greatfire.orgYoung Digital Lab - Milan, March 14-15 2013
  45. 45. JUNE 4th Young Digital Lab - Milan, March 14-15 2013
  46. 46. MAY 35th Young Digital Lab - Milan, March 14-15 2013
  47. 47. 18th NATIONAL PARTY CONGRESS (十八大 Shíbā dà) Young Digital Lab - Milan, March 14-15 2013
  48. 48. SPARTA(斯巴达 Sībādá) Young Digital Lab - Milan, March 14-15 2013
  49. 49. Young Digital Lab - Milan, March 14-15 2013
  50. 50. HOW ABOUT MARKETING? Young Digital Lab - Milan, March 14-15 2013
  51. 51. 45% believe primarily on web-based reviews.of consumers77% think social media make a brand attractive.of consumers80% consumers in China are under 45.of luxury Young Digital Lab - Milan, March 14-15 2013
  52. 52. THE WEI WAR Young Digital Lab - Milan, March 14-15 2013
  53. 53. Young Digital Lab - Milan, March 14-15 2013
  54. 54. Young Digital Lab - Milan, March 14-15 2013
  55. 55. THREE CASE HISTORIES Young Digital Lab - Milan, March 14-15 2013
  56. 56. Young Digital Lab - Milan, March 14-15 2013
  57. 57. vimeo.com/48589953 Young Digital Lab - Milan, March 14-15 2013
  58. 58. THANKS!@guido_ghedin Young Digital Lab - Milan, March 14-15 2013

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