Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
- §N _, n
 8 Attention ecommerce 

 

‘ V»,  
.  '  = :7 V Wm *' we  . 
- in _, .i. n Lms‘.  *i, ,,l, J ~‘ .  3 n_.  s .7 ...
Upcoming SlideShare
Loading in …5
×

How Reviews Impact Holiday Sales

289 views

Published on

The holidays are the busiest time of the year for eCommerce - how can reviews and star ratings help you prepare?

Learn what to expect, how to prepare inventory, and how to get the most long-term benefits out of your holiday sales.

  • Be the first to comment

How Reviews Impact Holiday Sales

  1. 1. - §N _, n 8 Attention ecommerce ‘ V», . ' = :7 V Wm *' we . - in _, .i. n Lms‘. *i, ,,l, J ~‘ . 3 n_. s .7 _ ‘ I ' : _ . ' Ii . ,' ° . Ki“lC‘VAV/ vi. viri. =.i‘ri ‘ito at: -:’pI'= i«f: t iir: .i: «-siril mri iv/ i?Il. .'Ii"' - ' . . . I . 1' Y. |, i. I. I. H (.1 L. ’('l— J‘ . . V K . __ _h I. , -. (J . . _ - . _?i. Ei V 1.3. . 'i"_/ C’) 9.; st '~_[: -Jé"_i'_E . _E‘i. _r‘x_. t_f. ..-_l. ._t%‘_fi«, -= in - . ., ' . 0. '_ ' 0 . - . . . ‘E 0 November 3: December are the busiest months in ecomm +30% October Driving 30% more revenue than other months_ 1 Make sure you're prepared to handle all the sales coming your way. We analyzed [7 )1 [Elm tiia.2iiisi. ?i: jei for Products with higher star ratings have a much higher volume of purchases. . i$«i, l.[(t-Lila: -fi.9i-ti H On average, 54% of orders 17' come from products with an average rating of 5 stars and 40% of orders come from products with 4 stars. 6 across multiple verticals and stores and found that: This means that 94% of all purchases are made for products with an average rating of 4 stars and above. Products with an average ' g 1 j ' Products with an average ‘ ‘ rating of 4 stars get ‘ - rating of 5 stars get 11.6 times - ,3} 126% more more orders than orders than products products with an average 4 with an average star star rating of 3. rating of 4. Takeaway tttttl ' Make sure you have enough top-rated products in stock! You can know : ‘—i—¢r; : i ‘ll what products to expect more orders on so make sure you're prepared. ( People Trust What Other People Have To Say ‘ Seeing other consumers rate a product highly makes people more likely to buy. of reviews are written for Q_sf]£_li{éi. products with an average rating “ ' of 4 stars and above. There are more reviews for products with . ~. — 7; an average rating of4 stars than those with 3 stars. ; Takeaway g Getting reviews for holiday purchases can increase your revenue , , U? ‘" year round. _ The Siiowlaall L _- . ' -_ ' ' °' E'ffect , ‘(I When a few people say something good, everyone else wants to pile it on. Survey of 600 Sh §”¢"_; n.-1.. .. oppers . S H. _ . v _ . _ _ _ . More than 65% ofbuyers Revlews generate the I-— 1 ~ - V ' " '1 ' ' read reviews before 51211 highest traffic volume Of all 1 W i I i V’ V making a purchase. — channels (more than Twitter! ) 88% of buyers who read T ‘ reviews perceive them to “M N M“ In-‘vi-I be credible&real. «W, wk’. misifiai Tlvaffic I Of the 88% who said the _ ; I , reviews looked real, 76% REVIEWS “ . " ' 1 = ’ ' of them said the reviews . = v~ “' . ‘ affected their decision to make a purchase. : Takeaway ‘. If you have reviews, you're going to see an increase in traffic as a result. You get the most sales & reviews from high star ratings, but negative reviews still have positive benefits. Use a system that verifies reviews come fromw we They make positive reviews look better. , , real people that really bought your product- They show you are authentic and have nothing to hide I Reward honest content 5 ~ with authenticity badges. They give you a chance to respond and demonstrate your commitment to your . , , . Encourage open communication With your community, and CU5t0me| '5- , lg , : engage previous customers to be part of the conversation. ' ~ ' e= ~ H H l'd I ; , . appy o i ays. - , >7“ ( “i i . I ' ' o . . , _ 0 - T in, ’ . May the season be filled ‘ _ . _ V. -_ . . . . ' - ~ . i with positive reviews . _ . _ 7 - - -""' ' it-. . . .1 and high star ratings! ., A ‘ ‘ . . a. ' . I . I * ‘F 7 ‘ ' . .. .-. _,. .. . . o . __, . "——- . ' 0 . V - ‘ ' - J V ‘ . . sou Rcgs; . -. gsiiiiiiiiieir ' ' https: //www. yotpo. com/ . - ‘ . ' ' http: //blog. yotpo. com/ ." _ ' . http: //biog. yotpo. com/2015/O4/05/starratings—influence—customers/ ' . http: //blog. yotpo. com/2014/07/03/wi1l-real-reviewers-please-stand/ V g _ http: //blogyotpo. com/2015/03/05/how-to-harness-the-positive-power-of-negative-reviews/ ’_. ' http: //blogyotpo. com/2015/07/29/how—to—protect—the—authenticity-of—product-reviews/ Po, _ https: //Ijmetrics. com/ resources/ reports/ ecommerce-holiday—trends/

×