System Design of Self-actualization
Support Service
through Friendly Rivalry
○ Yoshihiro Kawano
Yuka Obu
WSSM-2013, Gwangj...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Today’s outline
 Introduction
 Personal branding and caree...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Self introduction
 Yoshihiro Kawano, Ph.D.
 Affiliation
 ...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Introduction
 Decrement of a youth's employment
 Current s...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Personal Branding
 Age of social media is personal times
 ...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Research motivation
 Vision
 Personal branding contributes...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Career design for students
 Personal branding and career de...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Previous works
 Social media lectures
 Target: high school...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
The lecture slide on SlideShare
9
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Questionnaire to students
10
Fig. 1. The recognition level o...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Questionnaire to teachers
Strong points as a teacher Answers...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Importance of presence of mentors
 Current condition
 Stud...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
What is mentor?
 The role of mentor
 To encourage the ment...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Design concept of service
 Self-actualization support servi...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Growth process on self-
actualization
15Fig. 2. Growth proce...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Mentoring steps
 Five steps about mentoring for mentees
 S...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Overview of Mentors
 Mentors connects mentor and mentee
17F...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
System design of Mentors
 System design
 Functions
 Profi...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Database design
19Fig. 4. ER diagram about database of Mento...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Demonstration
20
Value: Have a calm mind and enjoy life
Miss...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Conclusions
 Conclusions
 Personal branding for self-actua...
TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
End
 Thank you for your attentions!
 Please any questions ...
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WSSM-2013_kawano

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WSSM-2013_kawano

  1. 1. System Design of Self-actualization Support Service through Friendly Rivalry ○ Yoshihiro Kawano Yuka Obu WSSM-2013, Gwangju, Korea September 5, 2013 Tokyo University of Information Sciences
  2. 2. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Today’s outline  Introduction  Personal branding and career design  Social media lectures  Proposal of our service named “Mentors”  System design of Mentors  Conclusions 2
  3. 3. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Self introduction  Yoshihiro Kawano, Ph.D.  Affiliation  Tokyo University of Information Sciences  Dept. of Informatics  Assistant Professor (April 2011~)  Research theme: social influence by social media  Practical use of social media & personal branding  Subject for experiment is myself  Supporting career design for students  Twitter:@yoshi_kawano  Facebook, LinkedIn, SlideShare, Google+ 3
  4. 4. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Introduction  Decrement of a youth's employment  Current situation in Japan  The declining job offer rate for students  The increase in the early turnover caused by mismatch  Change of social circumstances  New graduate and lifetime employment are collapsing  It is important to show individual strong point for survival  Rise of social recruiting  Recruiting activities by using social media  Current situation  Twitter, Facebook are used as a communication tool  High information sensitivity, excellent communication skills 4
  5. 5. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Personal Branding  Age of social media is personal times  People have become more active in online activities  Personal branding is very important strategy for capitalizing on individual strong points  Personal branding  Definition  To use individual strong points and to build own brand  Features  Inside branding: Clarification of strong points by self- analysis  Outside branding: Presenting these strengths as a specialty 5
  6. 6. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Research motivation  Vision  Personal branding contributes to self-actualization  Presence of mentors is needed  Advise mentees on how to find their own strong points for self-actualization  Requirements for mentee  Self-reflection  Mentoring, coaching, interaction with others  Social media literacy  Essential skills for personal branding using social media. 6
  7. 7. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Career design for students  Personal branding and career design  Career design=To think what you want to do in the life  Career is “Lifetime products”  Personal branding brings opportunities to get good human network and information. This may be good supports to construct your career and business.  Personal branding takes much time until effect appears  Social media is one of motivations  Offline contact is very important!  Offline activities is required 7
  8. 8. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Previous works  Social media lectures  Target: high school students and teachers  Theme: social media literacy, personal branding  Date  Students: August 1, 2012  Teachers: August 9, 2012  Contents:  Own strong points  Social media literacy  Information education in the school  Personal branding for students  Discussions about above theme 8
  9. 9. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES The lecture slide on SlideShare 9
  10. 10. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Questionnaire to students 10 Fig. 1. The recognition level of strong points  The recognition level classified to 5 levels Level 0: Without recognition Level 4: The highest recognition using strong points for actual activity
  11. 11. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Questionnaire to teachers Strong points as a teacher Answers Specialty about own subject 21 Human network 10 Student guidance, career guidance 8 Social credibility 7 Sense of commitment 7 Keep youth 6 Communication skill 5 Experience in industries 1 11 Table 1. Strong point as a teachers (N:29)  Strong points as an educator to support students
  12. 12. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Importance of presence of mentors  Current condition  Students  Self-affirmation and self-efficacy ⇒ first step for personal branding  No students can use strong points for actual activity  Teachers  strong points as an educator to support the students  Result  Presence of mentors which advises to find own strong point is necessary 12
  13. 13. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES What is mentor?  The role of mentor  To encourage the mentee to obtain awareness for self-actualization  To become a role model for the mentee  To share mentor’s philosophy  Mindset, problem consciousness, value, lifestyle  Who is a mentor?  Professors, career advisors, other students  Number of mentors is unlimited  Goal  To promote mentee through self-directive activities 13
  14. 14. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Design concept of service  Self-actualization support service “Mentors”  Everyone has the face of both mentor and mentee  Hard work friendly and rivalry ※切磋琢磨(Sessa-takuma)in Japanese  Overview  The components of self-analysis in human life design  Value: What you feel is most valuable in life  e.g., to be helpful to people, to enjoy life  Mission: The goal which you truly want to achieve  e.g., to get a good job, to find friends who can work hard  Strategies: The ‘to-do list’ to improve “value” and to achieve “mission”  e.g., to get IT credentials, to participate many seminars 14
  15. 15. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Growth process on self- actualization 15Fig. 2. Growth process by values, missions, and strategies
  16. 16. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Mentoring steps  Five steps about mentoring for mentees  Step 1. Discovery of values  Step 2. Setup mission  Step 3. Discussion about strategies with mentors  Step 4. Evaluation of mission achievement  Step 5. Repeat from step 1.  Supplementary note  Mentee needs to decide on Step 1, 2 by themselves  Because values and mission are internal issues  Mission achievement is evaluated in the period 16
  17. 17. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Overview of Mentors  Mentors connects mentor and mentee 17Fig. 3. Overview of Mentors
  18. 18. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES System design of Mentors  System design  Functions  Profile: Values, Missions, Strategies  Link to social account (Twitter, Facebook, LinkedIn)  Follow: Watching mentee and mentor  Mentee learns from the role model’s activities  Mentor observes the activities of mentee  Strategy post: Post a strategy for each mission  Strategy check: Check off to-do list items  Search: Search for user name, values, and missions  Development  Framework: Ruby on Rails, MySQL  Login with social account 18
  19. 19. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Database design 19Fig. 4. ER diagram about database of Mentors
  20. 20. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Demonstration 20 Value: Have a calm mind and enjoy life Mission1: Education to students Mission2: Research contribution Fig. 5. Screenshot of profile
  21. 21. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES Conclusions  Conclusions  Personal branding for self-actualization  Social media lectures  Self-actualization support service Mentors  Future works  Launch & Evaluation of Mentors  Modeling to find suitable social media for each person  Ex: music or movie creator→YouTube, Engineer →github  To create educational scheme for self-actualization 21
  22. 22. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES End  Thank you for your attentions!  Please any questions or comments 22 Tokyo University of Information Sciences Assistant Professor, Yoshihiro Kawano Twitter:@yoshi_kawano Facebook:Yoshihiro Kawano

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