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ETUDE DE CAS:
TRANSPORTS SAM
Présentée par:
- Younes El Moudden
- Malak Dargham
- Redouan Ait Brik
- Omar Aoud
- Meryem Am...
PLAN DE LA PRESENTATION
1. INTRODUCTION
Description de l’entreprise à travers la projection du cours sur le cas étudié.
2....
PLAN DE LA PRESENTATION
1. INTRODUCTION
Description de l’entreprise à travers la projection du cours sur le cas étudié.
2....
Secteur Service et transport
Type d’entreprise SARL : société à responsabilité limitée
Marché Transport
Situation -System ...
CTION
COURS MAGISTRAL
1. DEFINITION DE L’OBJECTIF
2. LE PROCESSUS DE FORMATION DES OBJECTIFS
3. LE CARACTERE REALISABLE DE...
PLAN DE LA PRESENTATION
1. INTRODUCTION
Description de l’entreprise à travers la projection du cours sur le cas étudié.
2....
ANALYSE & DIAGNOSTIC DU
CAS
Forces Faiblesse
Matériel 50 camions Transports Sam réalisent 95% de leur chiffre
d’affaires a...
ANALYSE & DIAGNOSTIC DU
CAS
Opportunités Menace
Les Transports Sam sont présents sur le marché
de messagerie
L’univers du ...
PLAN DE LA PRESENTATION
1. INTRODUCTION
Description de l’entreprise à travers la projection du cours sur le cas étudié.
2....
Proposition de la solutionmanagEriale
ANALYSE DE LA NATIONALISATION
PLAN DE LA PRESENTATION
1. INTRODUCTION
Description de l’entreprise à travers la projection du cours sur le cas étudié.
2....
DENEGATION SUR LES AUTRES SOLUTIONS
1. La diversification de placement
2. La diversification de redéploiement
3. La divers...
PLAN DE LA PRESENTATION
1. INTRODUCTION
Description de l’entreprise à travers la projection du cours sur le cas étudié.
2....
Process Decision Program Chart (PDPC)
Systematically identifies what might go wrong in a plan under development.
Relations...
MERCI POUR VOTRE ATTENTION!
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Etude de cas: Transport Sam

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Etude de cas: Transport Sam lors de la séance de Management, à l'ENCG de Marrakech. (S3)

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Etude de cas: Transport Sam

  1. 1. ETUDE DE CAS: TRANSPORTS SAM Présentée par: - Younes El Moudden - Malak Dargham - Redouan Ait Brik - Omar Aoud - Meryem Amejjod - Youssef Elazhari Encadrée par: Mme. ESSLIMANI
  2. 2. PLAN DE LA PRESENTATION 1. INTRODUCTION Description de l’entreprise à travers la projection du cours sur le cas étudié. 2. ANALYSE & DIAGNOSTIC DU CAS Démontrer les forces et les faiblesse, ainsi que les opportunités et les menaces. (Analyse SWOT) 3. PRPOSITION DE LA SOLUTION MANAGERIALE Pourquoi favoriser le choix de la Nationalisation de l’exploitation. 4. DENEGATION SUR LES AUTRES SOLUTIONS Pourquoi la Diversification ne peut pas être atteinte. 5. CONCLUSION Récapitulatif sur notre étude,
  3. 3. PLAN DE LA PRESENTATION 1. INTRODUCTION Description de l’entreprise à travers la projection du cours sur le cas étudié. 2. ANALYSE & DIAGNOSTIC DU CAS Démontrer les forces et les faiblesse, ainsi que les opportunités et les menaces. (Analyse SWOT) 3. PRPOSITION DE LA SOLUTION MANAGERIALE Pourquoi favoriser le choix de la Nationalisation de l’exploitation. 4. DENEGATION SUR LES AUTRES SOLUTIONS Pourquoi la Diversification ne peut pas être atteinte. 5. CONCLUSION Récapitulatif sur notre étude,
  4. 4. Secteur Service et transport Type d’entreprise SARL : société à responsabilité limitée Marché Transport Situation -System d’exploitation puissant -Part très faible du marché -Bonne Santé Financière -Capacité d’endettement Intact Capital 150000 Patrimoine 50 Camions CTION DESCRIPTION DE L’ENTREPRISE
  5. 5. CTION COURS MAGISTRAL 1. DEFINITION DE L’OBJECTIF 2. LE PROCESSUS DE FORMATION DES OBJECTIFS 3. LE CARACTERE REALISABLE DES OBJECTIFS 4. COMMENT?
  6. 6. PLAN DE LA PRESENTATION 1. INTRODUCTION Description de l’entreprise à travers la projection du cours sur le cas étudié. 2. ANALYSE & DIAGNOSTIC DU CAS Démontrer les forces et les faiblesse, ainsi que les opportunités et les menaces. (Analyse SWOT) 3. PRPOSITION DE LA SOLUTION MANAGERIALE Pourquoi favoriser le choix de la Nationalisation de l’exploitation. 4. DENEGATION SUR LES AUTRES SOLUTIONS Pourquoi la Diversification ne peut pas être atteinte. 5. CONCLUSION Récapitulatif sur notre étude,
  7. 7. ANALYSE & DIAGNOSTIC DU CAS Forces Faiblesse Matériel 50 camions Transports Sam réalisent 95% de leur chiffre d’affaires avec un seul client (rude dépendance) SARL au capital de 150.000€. détérioration générale de l’exploitation due à la mise en place d’un horaire de travail restreint en France (travailler que 35h par semaine). Sa fille est gérante de la société Son fils concepteur d’un système d’exploitation particulièrement puissant Investissement dans un système embarqué qui a permit de s’imposer comme un partenaire de qualité. Les Transports Sam assurent un « zéro rupture de charges » La santé financière de l’entreprise est globalement bonne La capacité d’endettement de l’entreprise est intacte
  8. 8. ANALYSE & DIAGNOSTIC DU CAS Opportunités Menace Les Transports Sam sont présents sur le marché de messagerie L’univers du transport est en pleine mutation avec une tendance lourde d’évolution vers le principe multimodal Partenaire de qualité ; Les problèmes d’environnement et les problèmes sociaux La concurrence est féroce et règles moins contraignantes pour les pays de L EST qui pratiquent ; dumping et brade les prix de retour. réaménagement complet du marché de la messagerie du à la privatisation imposée aux postes européens par la Commission de Bruxelles l’évolution rapide et parfois brutale de l’environnement, en particulier réglementaire
  9. 9. PLAN DE LA PRESENTATION 1. INTRODUCTION Description de l’entreprise à travers la projection du cours sur le cas étudié. 2. ANALYSE & DIAGNOSTIC DU CAS Démontrer les forces et les faiblesse, ainsi que les opportunités et les menaces. (Analyse SWOT) 3. PRPOSITION DE LA SOLUTION MANAGERIALE Pourquoi favoriser le choix de la Nationalisation de l’exploitation. 4. DENEGATION SUR LES AUTRES SOLUTIONS Pourquoi la Diversification ne peut pas être atteinte. 5. CONCLUSION Récapitulatif sur notre étude,
  10. 10. Proposition de la solutionmanagEriale ANALYSE DE LA NATIONALISATION
  11. 11. PLAN DE LA PRESENTATION 1. INTRODUCTION Description de l’entreprise à travers la projection du cours sur le cas étudié. 2. ANALYSE & DIAGNOSTIC DU CAS Démontrer les forces et les faiblesse, ainsi que les opportunités et les menaces. (Analyse SWOT) 3. PRPOSITION DE LA SOLUTION MANAGERIALE Pourquoi favoriser le choix de la Nationalisation de l’exploitation. 4. DENEGATION SUR LES AUTRES SOLUTIONS Pourquoi la Diversification ne peut pas être atteinte. 5. CONCLUSION Récapitulatif sur notre étude,
  12. 12. DENEGATION SUR LES AUTRES SOLUTIONS 1. La diversification de placement 2. La diversification de redéploiement 3. La diversification de confortement 4. La diversification de survie AVANTAGES INCONVENIENTS Augmenter la part de marché Charges très élevées sur le court terme Améliorer la position concurrentielle Changement du système d’exploitation Investissement très couteux Risque assez élevé d’échec
  13. 13. PLAN DE LA PRESENTATION 1. INTRODUCTION Description de l’entreprise à travers la projection du cours sur le cas étudié. 2. ANALYSE & DIAGNOSTIC DU CAS Démontrer les forces et les faiblesse, ainsi que les opportunités et les menaces. (Analyse SWOT) 3. PRPOSITION DE LA SOLUTION MANAGERIALE Pourquoi favoriser le choix de la Nationalisation de l’exploitation. 4. DENEGATION SUR LES AUTRES SOLUTIONS Pourquoi la Diversification ne peut pas être atteinte. 5. CONCLUSION Récapitulatif sur notre étude.
  14. 14. Process Decision Program Chart (PDPC) Systematically identifies what might go wrong in a plan under development. Relations Diagram Shows cause-and-effect relationships and helps you analyze the natural links between different aspects of a complex situation.
  15. 15. MERCI POUR VOTRE ATTENTION!

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