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'How and why to build an effective online community' was presented by Joe Hughes, digital marketing manager at Morrison Bowmore Distillers Ltd.
The presentation aimed to illustrate the benefits to a brand of building an effective online community, and touch on other key areas such as:
- How to measure what your community can deliver
- Content/strategy planning to keep your community active
- Linking offline activity with your online community
- Who should manage your community and communicate with them?
- The role of the agency
The presentation is available for download and sharing. For more information, we can be reached on Twitter (@YomegoSocial) and our event hashtag was #SMWYomego