MEMS & Sensors for Mobile Phones and Tablets
The mobile phone and tablet market is growing, and price is decreasing. What’s the best plan for entering this market and building success?
COMPETITION BETWEEN MEMS & SENSORS PLAYERS IS FIERCE. HOW CAN NEW COMPANIES ENTER THE FRAY AND BECOME SUCCESSFUL?
STMicroelectronics remains the global leader for MEMS in cellphones and tablets, but Knowles, Bosch Sensortec and InvenSense all grew in 2013.
In 2012, Knowles lost market share in the MEMS microphone business due to strong competition from Analog Devices, AAC Technologies and Goertek. Still, it managed to regain market share in 2013 by supplying two microphones in the iPhone 5C and iPhone 5S. However, it is hard to predict what its market share in 2014 will be after recently losing its dispute against Goertek.
The top four players own more than 50% market share in different MEMS & Sensors markets. Leading companies are trying to enlarge their MEMS products portfolio in order to supply a bundle of products to their customers. STMicroelectronics provides inertial sensors, microphones and pressure sensors. Bosch Sensortec is also focused on these products. And in 2013, InvenSense joined in by acquiring Analog Devices’ MEMS microphone business line, and signed a collaboration agreement with Sonion. InvenSense also released a 7-axis combo that integrates pressure sensors inside of a 6-axis IMU.
In these competitive conditions, two questions are key:
1) What strategies will newcomers pursue?
2) What is happening amongst the MEMS players already involved in the mobile phone and tablet market? This report provides the answers. One thing is for certain: new technologies are undoubtedly needed.
More information on that report at http://goo.gl/W39QQu