Find Us Online! <ul><li>Share Insights from Today on Twitter! </li></ul><ul><li>#studiolessbiz </li></ul><ul><li>theyogipr...
Who We Are… <ul><li>Racheal Cook </li></ul>Poornima Vijayashanker Founder of The Yogipreneur TheYogipreneur.com Facebook.c...
Welcome!  <ul><li>Why a yoga studio is NOT the only path for a successful yoga business </li></ul><ul><li>Why becoming a s...
Are you in the right place? <ul><li>You are a new or experienced yoga teacher ready to take your teaching from part-time h...
Imagine Your DREAM Biz… <ul><li>Sharing passion for yoga </li></ul><ul><li>Working with clients you adore </li></ul><ul><l...
Traditional Yoga Business + Career 200 YTT Teach @ Gym 500 YTT Teach @ Studio Open Yoga Studio
Traditional Yoga Business + Career 200 YTT Teach @ Gym 500 YTT Teach @ Studio Cover Yoga Journal
Yoga in America <ul><ul><li>Yoga is more popular than EVER before </li></ul></ul><ul><ul><li>Multi-BILLION $$$ Industry </...
The Yoga Studio’s Dirty Secret <ul><ul><li>Let’s talk about the money, honey! </li></ul></ul><ul><ul><li>Running a yoga st...
Confessions of a Yoga Teacher <ul><li>Break down what this means for most </li></ul><ul><li>Biz + Marketing Expenses </li>...
Revenue Streams <ul><li>Teach Asana </li></ul><ul><li>Privates </li></ul><ul><li>Classes </li></ul><ul><li>Teach Teacher <...
Where to Teach {Non-Yoga} Studio Classes Private Yoga Corporate Wellness Mobile Yoga Studio Online Yoga Studio Community Y...
Studio{less} Yoga Biz <ul><li>{Non-Yoga} Studio Classes </li></ul><ul><li>Dance Studios </li></ul><ul><li>Martial Arts Stu...
Studio{less} Yoga Biz <ul><li>Private Yoga Sessions </li></ul><ul><li>1x1 Privates </li></ul><ul><ul><li>In Person {Your H...
Studio{less} Yoga Biz <ul><li>Corporate Wellness Program </li></ul><ul><li>On-Site Classes </li></ul><ul><li>On-Site Priva...
Studio{less} Yoga Biz <ul><li>Mobile Yoga Studio </li></ul><ul><li>Art Gallery </li></ul><ul><li>Museums </li></ul><ul><li...
Studio{less} Yoga Biz <ul><li>Online Yoga Studio </li></ul><ul><li>On-Demand Videos </li></ul><ul><li>Streaming Video </li...
Studio{less} Yoga Biz <ul><li>Community Yoga Programs </li></ul><ul><li>Parks + Recreation </li></ul><ul><li>Local Communi...
Studio{less} Yoga Biz <ul><li>Partnership Yoga Programs </li></ul><ul><li>Chiropractors </li></ul><ul><li>Physical Therapi...
Studio{less} Yoga Biz <ul><li>School Yoga Programs </li></ul><ul><li>After School Class </li></ul><ul><li>Clubs </li></ul>
Studio{less} Yoga Biz <ul><li>College Yoga Programs </li></ul><ul><li>Yoga Classes </li></ul><ul><li>Yoga for Exercise Cre...
Example <ul><li>Mobile Yoga Class </li></ul><ul><li>$15 per person  </li></ul><ul><li>15 people per class </li></ul><ul><l...
Example <ul><li>Private @ Partnership </li></ul>Private @ Home Studio <ul><li>$100 per 90 minute session </li></ul><ul><li...
Example <ul><li>Private @ Partnership </li></ul><ul><li>$100 per 90 minute session </li></ul><ul><li>75/25 split </li></ul...
Case Study: Yoga Betty <ul><li>Elizabeth Vartanian </li></ul><ul><li>www.yogabetty.com </li></ul><ul><li>Yoga in Park </li...
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Secrets of a Successful Studioless Yoga Biz

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Secrets of a Successful Studioless Yoga Biz

  1. 2. Find Us Online! <ul><li>Share Insights from Today on Twitter! </li></ul><ul><li>#studiolessbiz </li></ul><ul><li>theyogipreneur.com </li></ul><ul><li>bizeebee.com </li></ul><ul><li>yogabetty.com </li></ul>
  2. 3. Who We Are… <ul><li>Racheal Cook </li></ul>Poornima Vijayashanker Founder of The Yogipreneur TheYogipreneur.com Facebook.com/TheYogipreneur Twitter @Yogipreneur Founder of BizeeBee BizeeBee.com Facebook.com/Thebizeebee Twitter @BizeeBee
  3. 4. Welcome! <ul><li>Why a yoga studio is NOT the only path for a successful yoga business </li></ul><ul><li>Why becoming a sought-after yoga teacher does NOT mean a yogi-lebrity lifestyle </li></ul><ul><li>Why {only} teaching group classes LIMITS your income, energy + time </li></ul>
  4. 5. Are you in the right place? <ul><li>You are a new or experienced yoga teacher ready to take your teaching from part-time hobby to full-time career </li></ul><ul><li>You are excited about bringing yoga to new people + places </li></ul><ul><li>You are ready to create a biz + brand 100% based on your unique mission + message </li></ul>
  5. 6. Imagine Your DREAM Biz… <ul><li>Sharing passion for yoga </li></ul><ul><li>Working with clients you adore </li></ul><ul><li>100% in control of your schedule </li></ul><ul><li>Growth + opportunities </li></ul><ul><li>Consistent + abundant take-home income </li></ul><ul><li>Multiple income streams </li></ul>
  6. 7. Traditional Yoga Business + Career 200 YTT Teach @ Gym 500 YTT Teach @ Studio Open Yoga Studio
  7. 8. Traditional Yoga Business + Career 200 YTT Teach @ Gym 500 YTT Teach @ Studio Cover Yoga Journal
  8. 9. Yoga in America <ul><ul><li>Yoga is more popular than EVER before </li></ul></ul><ul><ul><li>Multi-BILLION $$$ Industry </li></ul></ul><ul><ul><li>18.3 MILLION people are ready to learn yoga </li></ul></ul><ul><ul><li>50,000+ yoga teachers in USA </li></ul></ul><ul><ul><li>Yoga Teacher Training enrollment is increasing </li></ul></ul>
  9. 10. The Yoga Studio’s Dirty Secret <ul><ul><li>Let’s talk about the money, honey! </li></ul></ul><ul><ul><li>Running a yoga studio is EXPENSIVE </li></ul></ul><ul><ul><li>Easily spend $100K or more building out studio </li></ul></ul><ul><ul><li>Expect to spend $$$ for building biz </li></ul></ul><ul><ul><li>Expect up to 18-36 months to BREAK EVEN </li></ul></ul><ul><ul><li>Expect 5+ YEARS to recoup initial investment </li></ul></ul>
  10. 11. Confessions of a Yoga Teacher <ul><li>Break down what this means for most </li></ul><ul><li>Biz + Marketing Expenses </li></ul><ul><li>Continuing Education Expenses </li></ul><ul><li>TAXES {Income, SS, Medicare} </li></ul><ul><li>How many classes to hit $45K </li></ul><ul><li>Hourly rate </li></ul>
  11. 12. Revenue Streams <ul><li>Teach Asana </li></ul><ul><li>Privates </li></ul><ul><li>Classes </li></ul><ul><li>Teach Teacher </li></ul><ul><li>YTT </li></ul><ul><li>CE </li></ul><ul><li>Events </li></ul><ul><li>Workshops </li></ul><ul><li>Retreats </li></ul><ul><li>Speaking </li></ul><ul><li>Conferences </li></ul><ul><li>Products </li></ul><ul><li>DVD </li></ul><ul><li>MP3 </li></ul><ul><li>Book </li></ul>
  12. 13. Where to Teach {Non-Yoga} Studio Classes Private Yoga Corporate Wellness Mobile Yoga Studio Online Yoga Studio Community Yoga Programs Partnership Yoga Programs School Yoga Classes College Yoga Classes
  13. 14. Studio{less} Yoga Biz <ul><li>{Non-Yoga} Studio Classes </li></ul><ul><li>Dance Studios </li></ul><ul><li>Martial Arts Studios </li></ul><ul><li>Gymnastics Gyms </li></ul><ul><li>Private Fitness/Personal Training Studios </li></ul><ul><li>Cross-fit Gyms </li></ul><ul><li>Spa/Wellness Centers </li></ul>
  14. 15. Studio{less} Yoga Biz <ul><li>Private Yoga Sessions </li></ul><ul><li>1x1 Privates </li></ul><ul><ul><li>In Person {Your Home Studio OR Their Home/Office} </li></ul></ul><ul><ul><li>Virtual {Skype} </li></ul></ul><ul><li>Semi-Privates </li></ul><ul><ul><li>1-3 people </li></ul></ul><ul><li>Group-Privates </li></ul><ul><ul><li>Yoga Party </li></ul></ul><ul><ul><li>Clubs </li></ul></ul><ul><ul><li>Local Organizations </li></ul></ul>
  15. 16. Studio{less} Yoga Biz <ul><li>Corporate Wellness Program </li></ul><ul><li>On-Site Classes </li></ul><ul><li>On-Site Private Sessions </li></ul><ul><li>Retreats </li></ul><ul><li>Employee Appreciation Events </li></ul><ul><li>Client Appreciation Events </li></ul>
  16. 17. Studio{less} Yoga Biz <ul><li>Mobile Yoga Studio </li></ul><ul><li>Art Gallery </li></ul><ul><li>Museums </li></ul><ul><li>Botanical Gardens </li></ul><ul><li>Parks </li></ul>
  17. 18. Studio{less} Yoga Biz <ul><li>Online Yoga Studio </li></ul><ul><li>On-Demand Videos </li></ul><ul><li>Streaming Video </li></ul>
  18. 19. Studio{less} Yoga Biz <ul><li>Community Yoga Programs </li></ul><ul><li>Parks + Recreation </li></ul><ul><li>Local Community Centers </li></ul><ul><li>Local Churches </li></ul>
  19. 20. Studio{less} Yoga Biz <ul><li>Partnership Yoga Programs </li></ul><ul><li>Chiropractors </li></ul><ul><li>Physical Therapists </li></ul><ul><li>Nutritionists </li></ul><ul><li>Massage Therapists </li></ul><ul><li>Alternative Medicine </li></ul><ul><li>Holistic Healers </li></ul>
  20. 21. Studio{less} Yoga Biz <ul><li>School Yoga Programs </li></ul><ul><li>After School Class </li></ul><ul><li>Clubs </li></ul>
  21. 22. Studio{less} Yoga Biz <ul><li>College Yoga Programs </li></ul><ul><li>Yoga Classes </li></ul><ul><li>Yoga for Exercise Credit </li></ul>
  22. 23. Example <ul><li>Mobile Yoga Class </li></ul><ul><li>$15 per person </li></ul><ul><li>15 people per class </li></ul><ul><li>2x a week </li></ul><ul><li>--------------------- </li></ul><ul><li>$450 per week </li></ul><ul><li>$22,500 per year </li></ul>Yoga Studio Class <ul><li>$5 per person </li></ul><ul><li>15 people per class </li></ul><ul><li>2x a week </li></ul><ul><li>--------------------- </li></ul><ul><li>$150 per week </li></ul><ul><li>$7,500 per year </li></ul>
  23. 24. Example <ul><li>Private @ Partnership </li></ul>Private @ Home Studio <ul><li>$100 per 90 minute session </li></ul><ul><li>100% Your Profits! </li></ul><ul><li>$100 per person </li></ul><ul><li>5 people per week </li></ul><ul><li>--------------------- </li></ul><ul><li>$500 per week </li></ul><ul><li>$25,000 per year </li></ul><ul><li>$100 per 90 minute session </li></ul><ul><li>75/25 split </li></ul><ul><li>$75 per person </li></ul><ul><li>5 people per week </li></ul><ul><li>--------------------- </li></ul><ul><li>$375 per week </li></ul><ul><li>$18,750 per year </li></ul>
  24. 25. Example <ul><li>Private @ Partnership </li></ul><ul><li>$100 per 90 minute session </li></ul><ul><li>75/25 split </li></ul><ul><li>$75 per person </li></ul><ul><li>5 people per week </li></ul><ul><li>--------------------- </li></ul><ul><li>$375 per week </li></ul><ul><li>$18,750 per year </li></ul>Private @ Yoga Studio <ul><li>$75 per 90 minute session </li></ul><ul><li>70/30 split </li></ul><ul><li>$50 per person </li></ul><ul><li>5 people per week </li></ul><ul><li>--------------------- </li></ul><ul><li>$250 per week </li></ul><ul><li>$12,500 per year </li></ul>
  25. 26. Case Study: Yoga Betty <ul><li>Elizabeth Vartanian </li></ul><ul><li>www.yogabetty.com </li></ul><ul><li>Yoga in Park </li></ul><ul><li>Corporate Yoga </li></ul><ul><li>Home Yoga Studio </li></ul><ul><li>Private Yoga </li></ul>

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