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Marketing, Detergent Industry

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Marketing, Detergent Industry

  1. 1. Role of firms in Competitive MarketBy:Anil KamaniManish BahlNisarg TrivediTarun BehalYogesh Garg.
  2. 2. Market share 17.30%40.30% Ghari 16.90% Wheel Tide Ariel 13.50% Nirma 6% 6% Others
  3. 3.  Parent Company: Kanpur based Rohit surfactants pvt.ltd Founded in 1987 Market Share – 17.3% Annual Volume growth rate:- 10%
  4. 4.  Strategies:  Selection of specific geography initial to succeed  Geographical expansion (recently covered 8 more states)  Innovative way of advertising
  5. 5.  Product of HUL Market Share:- 16.9% Strategies:  Excessive advertising and marketing.  Investment in Innovation and product quality  Resist change in price.
  6. 6.  Product of P & G Launched in India in 2000 Market share :- 13.5% Maximum variants
  7. 7.  Strategies:  Initially Price leader strategy.  Later reduced priced strategy.
  8. 8.  Product of P&G Launched in 1991 Market share:- nearly 6%
  9. 9.  Strategies:  Premium priced product  Different variants  Positioning
  10. 10.  http://articles.economictimes.indiatimes.com/ http://www.indiamart.com/ http://www.forbes.com/2010/04/12/forbes-india-pg-unilever-soap- opera.html http://articles.economictimes.indiatimes.com/2011-05- 06/news/29517095_1_ghari-detergent-brand-nirma
  11. 11. Thank you

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