1. YLORIE C. ANDERSON
1720 Yandes Street • Indianapolis, IN 46202 • ycander@yahoo.com • mobile: (317) 522-8644
EXECUTIVE MANAGEMENT
Brand Management • Consumer Marketing • Organizational Development • Project Management
Motivated and confident strategic marketing professional with a proven record of results at international
consumer products and manufacturing organizations. Strong business development and entrepreneurial
foundation has led to a successful track record in product and brand management, consumer behavior
analysis, sales and profit optimization, product development, and turn around management. Talent for
quickly diagnosing challenges, identifying and executing opportunities. Goal oriented, competent,
responsible and time sensitive with a passion for results. Accustomed to managing complex problems
with limited resources. An innovative, energetic, and proactive leader with vision as well as the proven
ability to identify, develop, and retain clients. Accomplished at building programs from their inception as
well as advancing an organization's mission. Extensive experience in strategic planning, developing and
responding to proposals, writing external communications, and operations management. High degree of
organization and attention to detail with strong analytical and communication skills.
PROFESSIONAL EXPERIENCE
CONSULTANT 2008 - Present
 Identify opportunities for growth, product/line expansion, cost improvements, and pricing strategies.
 Lead promotions and media-related projects to expand brand awareness.
 Develop consumer marketing plans, grass roots initiatives, and execute public relations activities.
KENRA, LTD, INDIANAPOLIS, IN 2006 – 2008
DIRECTOR OF SALES & MARKETING
Led and managed national cross-functional marketing and sales team for consumer products,
including establishing sales objectives and forecasting. Drove profitability and growth through product
line expansion, restructured distribution, promotional planning, and overall brand consumer
engagement. Spearheaded the global strategic positioning, new product development, brand
marketing vision, strategy and execution for new and existing markets, distribution tiers, and product
categories. Budget management.
 Increased salon-focused revenues by 15%.
 Successfully identified and resolved problems resulting in 17% cost reduction.
 Led the development of new products, package design, pricing strategies and product positioning.
 Effectively led cross-functional teams to proven results across multiple lines of business.
 Managed agency relationships (creative, advertising, media).
 Delivered sales and profit goals of the brand. Presented results to board of directors.
 Developed marketing programs, trade and consumer marketing promotions.
 Devised portfolio strategy for retail environment, analysis of POS data, trend analysis, and data analysis.
 Developed e-marketing initiatives, web content, and product copy.
 Created content for collateral, website, in-store materials, media response, and marketing deliverables.
 Brands acquired under new company for which I currently serve as a consultant.
BRAND MANAGER, ETHNIC HAIR CARE
Developed and executed marketing plans for assigned brands. Identified new product concepts and
opportunities. Led product development team and managed new product introduction process.
Managed the lifecycle of all brands and products assigned with a focus on growth and profitability.
Assisted the Vice President with completion of the annual competitive review of brand portfolios.
Supported selling efforts as brand ambassador for merchandising, shows, events, promotions and
sales calls.
Key Achievements:
 Created a more responsive and market-driven organization.
 Coordinated new product launch for QP for Men resulting in 2% of total sales within first 4 months.
 Promoted to Director of Sales & Marketing within 15 months.

2. ARDORNY.COM, NEW YORK, NY 2004 – 2006
ASSOCIATE BROKER, RESIDENTIAL REAL ESTATE
Led the re-design of the corporate logo, branding initiatives, marketing content and communications
for customer deliverables, web-site makeover, and distribution strategies.
 Staged and showed properties; explained sales and buying processes to clients.
 Collaborated with investors and identified real estate investment opportunities.
 Achieved Broker status within 10 months. Property sales exceeded $4MM.
R.R. DONNELLEY, NEW YORK, NY 2002 – 2004
ACCOUNT MANAGER, CATALOG & RETAIL
Responsible for developing, selling, and executing commercial print solutions for consumer and B2B
catalogs as direct mail for customers (i.e. Tumi, L’Occitane, Toys R Us, Tiffany).
 Managed the execution of commercial print solutions (consumer/B2B catalogs, direct mail).
 Created customer incentive/promotional print programs to promote brand awareness and consumer
loyalty. Reviewed creative product (concept, layout, copy, color, photography).
 Presented and sold the brand utilizing RFP processes and proposal response resulting in over $1MM
VAR. Identified, forecasted, and developed new as well as existing business.
 Led cross-functional (manufacturing, finance, sales, service) teams along the supply chain.
IBM CORPORATION, CHICAGO, ILLINOIS 1996 – 2001
TERRITORY TEAM LEADER, MIDWEST REGION, 12/00-8/01
 Supervised a sales team including territory alignment, quota, and training across 3 states.
 Sold technology products/services for client enterprises resulting in $48M forecasting / quota initiative.
 Conducted hiring interviews and participated in employee reviews and recommendations.
 Developed strong business relationships with client management counterparts to expand services.
RELATIONSHIP MANAGER, MIDWEST REGION, 12/99-12/00
 Coordinated event invitation lists, venues, content, and accommodations for 50+ vendors.
 Maintained vendor database and developed market segmentation. Increased vendor roster by 50%.
 Identified, recruited, and managed speakers, participants, and volunteers.
 Developed marketing and sales incentive programs, give-away ideas, and seminar materials.
 Planned and executed on/off-site sales meetings, shows, and events increasing revenues 10-25%.
 Managed the preparation and development of promotional programs, product launches, and campaign
materials in support of increasing vendor participation and revenues.
ADVISORY (PRODUCT) SALES SPECIALIST, 6/96-12/99
 Marketed and sold IBM solutions and services for client enterprises increasing sales from $50M to $3B.
 Negotiated technology contracts. Prospected and cold-called customers.
 Presented solutions to C-level suite executives, including product, solution design, and financing.
 Promoted from Product Sales Specialist to Advisory role.
EDUCATION
MASTER OF BUSINESS ADMINISTRATION (MBA) • DEPAUL UNIVERSITY, Chicago, IL
BACHELOR OF SCIENCE, APPLIED MATHEMATICS (BS) • NORFOLK STATE UNIVERSITY, Norfolk, VA
AFFILIATIONS
Alpha Kappa Alpha Sorority, Incorporated
Norfolk State University Alumni
Indianapolis Urban League
National Black MBA Association – Board Member (Communications Director)