Facebook page camp

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Setting up a Facebook page for co-ops. For more, visit BirminghamBlogging.com. © 2010 Wade Kwon

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Facebook page camp

  1. 1. Facebook page camp By Wade Kwon @WadeOnTweets
  2. 2. What on earth are we going to do with a Facebook page?
  3. 3. Ask yourself … • If Facebook is where your customers are … • If you have specific business goals … • If you feel comfortable participating in the Facebook universe …
  4. 4. Goals
  5. 5. Define goals for Facebook. • Branding • Awareness • Customer Service • Education • Marketing
  6. 6. Define goals for Facebook. • Example In 2011, we will have 500 fans on Facebook to interact with about energy conservation and ways our company can help.
  7. 7. Set-up
  8. 8. Setting up the page • Have a personal Facebook account. • Find “Create a Page.” • Add text, art. • Get 25 fans to earn your custom URL. – http://facebook.com/username
  9. 9. After page set-up … • Promote it! • Check it daily! • Set up … your schedule! • Set up … your team!
  10. 10. • 10-minute break •
  11. 11. Engagement
  12. 12. Content • Go back to your goal: That will define your content. • News • Tips • Questions • Greetings
  13. 13. Content • Photos • Links • Thanks • Events • Reminders • Promotions • Videos • Fun
  14. 14. But … • “How often should I send updates to our Facebook fans?” – Too much? – Too little?
  15. 15. Interaction • Respond to your fans. – With speed. – With courtesy. – With a helpful, positive attitude.
  16. 16. Results
  17. 17. Metrics are important. • Is it working? • If so, what is working? • What needs to be fixed?
  18. 18. Internal metrics • Likes / fans • Likes on updates • Comments on updates • Demographics • Page views • Mentions
  19. 19. External metrics • Referrals to your website • Customer satisfaction survey – Customers who are Facebook fans vs. customers who are not Facebook fans
  20. 20. Plan. Build. Test. Measure.
  21. 21. Today’s slides http://itswa.de/powersouth-slides wade@wadekwon.com birminghamblogging.com @WadeOnTweets

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