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Hungry for More:
      How Blogging Keeps
      Customers Coming
      Back for More
         Wade Kwon
         Birmingham Blogging Academy
         @WadeOnTweets




Photo: Rakka (CC)
How will your food
    business stand out?



Photo: Roger Smith(CC)
e story of a meal is more important
     than ever to customers.
People care about what they eat.




Photo: Bread for the World (CC)
People must must must get value
  for their money and their time.




Photo: The Food Pursuit (CC)
Food is
shifting away
from routine to
entertainment.
Telling that
story requires
more e ort
on your part.
Information must be current to fans.


Photo: duncan c (CC)
Information
      must be
      interesting
      to fans.




Photo: Tom Stovall (CC)
Information must be personal to fans.

Photo: ToGa Wanderings (CC)
Information must be inviting to fans. ..
Photo: Steve Evans (CC)
Telling that story requires less e ort on your part.




Photo: Blake Patterson (CC)
You have colleagues to help tell the story.




Photo: Jason DeRusha (CC)
You can
   build an
   audience
   that asks
   questions
   and wants
   information.
Photo: J. Mark Dodds (CC)
You have tools at your ngertips.




Photo: Guccio at Moleskiner.net (CC)
Tell your story if you want to stand out.
itswa.de/fbs2011-hungry


                             wade@wadekwon.com


                             @WadeOnTweets


                             BirminghamBlogging.com
Photo: Adam Engelhart (CC)
Photo: Scott Jones (CC)

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FoodBlogSouth 2011 - Hungry for More