9. Facebook
• Fan Page = Public Profiles
– Demonstrates authority
– Allows for bulk mail notification
– Provides for fan interaction
– Example – Gapers Block
• Facebook Connect
– Easy integration/movement of conversation
– Example – bhamweekly.com
10. Delicious
• Allows you to share links
– Share supporting posts/websites
– Use others shared links for ideas
11. How?
• Develop strategy
– Different tactics for different channels
• Develop schedule
– Will take time initially (20-30
minutes)