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Terminologies: ROI On Digital Media And Numbers That matter

What Counts On digital media usage: Returns on Investment/Influence/Experience;

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Terminologies: ROI On Digital Media And Numbers That matter

  1. 1. Terminologies: ROI on Digital media and numbers that matter Yinka Olaito www.yinkaolaito.com www.yinkaolaito.com
  2. 2. Each Age and MediaImpression+ Circulation + viewership www.yinkaolaito.com
  3. 3. TODAYTraffic + SE + ROI(s) and ROE www.yinkaolaito.com
  4. 4. Challenges of R O I www.yinkaolaito.com
  5. 5. TODAYShould Everything =Naira and kobo? www.yinkaolaito.com
  6. 6. Underpants www.yinkaolaito.com
  7. 7. Good Mother www.yinkaolaito.com
  8. 8. BUTThen... How do you ask for a budget www.yinkaolaito.com
  9. 9. www.yinkaolaito.com
  10. 10. www.yinkaolaito.com
  11. 11. www.yinkaolaito.com
  12. 12. In A Work Place www.yinkaolaito.comPerformance Assessment= ‘I LOVE YOU’?
  13. 13. In A Work PlaceROI= Critical factor to justify... www.yinkaolaito.com
  14. 14. In A Work PlaceEffectiveness www.yinkaolaito.com
  15. 15. C O M P E T I T I O N 4Resour ces www.yinkaolaito.com
  16. 16. Show value to organizations and attract fair share of resources. www.yinkaolaito.com
  17. 17. @Cross-Road?How do you speak intelligentlyabout a field where people arecomparing the ROI of wearingyour under-pant to the ROI of Digital media? www.yinkaolaito.com
  18. 18. ALTERNATIVEROUTER O INFLUENCE + R O Experience www.yinkaolaito.com
  19. 19. THE CHALLENGEWill that Command WAOH Moment? www.yinkaolaito.com
  20. 20. B TO B ROI of Digital Media www.yinkaolaito.com
  21. 21. Whatis yourDashboard? www.yinkaolaito.com
  22. 22. Determine which metrics andmeasurement terms will resonatebest within your organization KPI www.yinkaolaito.com
  23. 23. Develop a content strategy to support every step of the process www.yinkaolaito.com
  24. 24. Focus on strategic business outcomeswww.yinkaolaito.com over...
  25. 25. Establish and manage internal expectations www.yinkaolaito.com
  26. 26. USEFUL DIGITAL ROI THENMUST... www.yinkaolaito.com
  27. 27. Measure revenue generated by the Digital Media used www.yinkaolaito.com
  28. 28. Evaluate Marketing-related expenses www.yinkaolaito.com
  29. 29. Formula- temperature checkROI = Campaign Revenue X Profit Margin Cost of Campaign www.yinkaolaito.com
  30. 30. DISADVANTAGE OF THISIt does not Capture all the costsassociated with www.yinkaolaito.com the initiative
  31. 31. COST OF CAMPAIGN=costs associated with having a marketingdepartment: salaries, benefits, officespace, computers, software, Marketingsshare of the bills (heat, electricity, etc.),plus all of the direct campaign costs www.yinkaolaito.com
  32. 32. FORGET THEJARGONS www.yinkaolaito.com What Count?
  33. 33. Niche or Corporate Specifics www.yinkaolaito.com
  34. 34. Key Performance Indicators www.yinkaolaito.com
  35. 35. Brand Outcomes desiredwww.yinkaolaito.com
  36. 36. CASE STUDY www.yinkaolaito.com
  37. 37. MAXIMIZING DIGITAL ROIMeasure outcomes that matter - Show contribution www.yinkaolaito.com
  38. 38. MAXIMIZING DIGITAL ROILearn what works better - Improve future initiatives www.yinkaolaito.com
  39. 39. MAXIMIZING DIGITAL ROI Measure integration effectiveness- Improve strategies Source: Lenskold group www.yinkaolaito.com
  40. 40. MAXIMIZING DIGITAL ROIMake investment more fun - Improverelevance standard Source: Lenskold group www.yinkaolaito.com
  41. 41. MAXIMIZING DIGITAL ROI knowledge of Social Business + Technology www.yinkaolaito.com
  42. 42. CAN I HELP YOU? www.yinkaolaito.com
  43. 43. CONNECT @ website: www.yinkaolaito.comE-Mail: yinka@yinkaolaito.comSkype: YinkaolaitoFaceBook: Yinka OlaitoLinkedIn: OlaitoOluyinkaTel: 234 7029778785 www.yinkaolaito.com
  44. 44. Photo Credits: www.corbis.com www.yinkaolaito.com

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