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Non profit and public advocacy

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How best to engage Non-profit audience with Advocacy

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Non profit and public advocacy

  1. 1. NON-PROFIT:PUBLIC ADVOCACY, AND ENGAGEMENT WHY BOTHER? Yinka Olaitowww.yinkaolaito.com
  2. 2. Incorporated organization which exists to serve a purpose. As the name implies, it is not for profit orientation
  3. 3. Uses surplus revenue to serve itscause and not to distribute it as profit.
  4. 4. Majority depends on support of donors
  5. 5. An organized process of creating support, building consensus and fostering a favourable and supportive climate towards a specifiedcause or issue through a set of well planned and organizedactions that are undertaken by a group of individuals or organisations working in concert within a time frame -UNFPA 2002
  6. 6. Planning implementation process ofadvocacy Situation Analysis, Theme/Issue, Solutions Goal and objectivesMonitoring & Evaluation Stakeholders/ Audiences Messages / Messengers Channels / Techniques / Tools Plan of action Partnership s- Alliances Implementation
  7. 7. OBJECTIVE
  8. 8. Message: specify roles
  9. 9. Time element
  10. 10. Budget for success
  11. 11. Monitoring parameters
  12. 12. Evaluations
  13. 13. Engagement is the process of beinginvolved with your (prospective)customers by interacting with themthrough relevant dialogues andexperiences
  14. 14. Engagement is about Connecting andnetworking with people for a cause
  15. 15. Brand consistency
  16. 16. Ideas +targets
  17. 17. responsibility +relationship
  18. 18. Compelling and relevant message
  19. 19. Hyper collaboration
  20. 20. Social conversation and not sales
  21. 21. Partnership: Involvement helps build donors’ profile
  22. 22. Understanding
  23. 23. Awareness
  24. 24. Global funding
  25. 25. Word of mouth
  26. 26. feedback
  27. 27. Press Conference+Briefing+Releases
  28. 28. Interview/expert opinion
  29. 29. Focus group/Seminars
  30. 30. Lobbying
  31. 31. Communiqué/ position paper
  32. 32. www.michaelsageng.com/www.yinkaolaito.com 33
  33. 33. CONVERSATAIONCONTINUES www.michaelsageng.com/www.yinkaolaito.com 34

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