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IMPACT OF STRATEGIC, CREATIVE CONTENT ON BUSINESS GOAL<br />Yinkaolaito<br />www.yinkaolaito.com<br />1<br />
IN SOCIAL MEDIA<br />Like any other media CONTENT IS KING<br />2<br />
GETTING ATTENTION...<br />Is like a relationship between honey and bees<br />3<br />
TO EXCEL<br />Great and creative content is essential<br />4<br />
WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Change in buyers’ attitude<br />5<br />
WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Buyers want further information than what traditional media offers...
WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Content is now used as brand positioning tools<br />7<br />
WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Great content helps buying decisions<br />8<br />
WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Drives traffic<br />9<br />
WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Gains eyeballs<br />10<br />
WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Browsers-Believers- Buyers<br />11<br />
It is only engaging, creative  contents that wins<br />12<br />
CONTENT AND CONTENT MARKETING DEFINED<br />It is the art of understanding exactly what your customers need and want to kno...
GETTING STARTED<br />Establish trust<br />14<br />
Listen, monitor<br />15<br />
FOR EFFECTIVENESS<br />Avoid sales pitches<br />16<br />
FOR EFFECTIVENESS<br />Produce more of brand education content<br />17<br />
CRAFT  A STORY<br />Tell it well<br />18<br />
CONTENT MUST SOLVE PROBLEM<br />Answer customers’ concern<br />19<br />
TO DO THIS...<br />Content must:           Guide<br />                                            Clarify<br />           ...
TO TURN THEM TO BUYERS<br />You need new, creative, appealing updates <br />21<br />
DEVELOPING STRATEGY<br />Develop a change mindset<br />22<br />
DEVELOPING STRATEGY<br />Learn to generate high quality content<br />23<br />
DEVELOPING STRATEGY<br />Make commitment, act like publishers<br />24<br />
DEVELOPING STRATEGY<br />Use B.E.S.T<br />25<br />
DEVELOPING STRATEGY<br />PP video<br />26<br />
THANK YOU<br />27<br />
CONVERSATION CONTINUES<br />Website:www.yinkaolaito.comE-mail:         yinka@yinkaolaito.comTwitter:           @pathfinder...
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Impact of strategic, creative content on business

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A presentation By Yinka Olaito At Social Media And business Goal Seminar which held in Lagos Nigeria on June 15, 2010

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Impact of strategic, creative content on business

  1. 1. IMPACT OF STRATEGIC, CREATIVE CONTENT ON BUSINESS GOAL<br />Yinkaolaito<br />www.yinkaolaito.com<br />1<br />
  2. 2. IN SOCIAL MEDIA<br />Like any other media CONTENT IS KING<br />2<br />
  3. 3. GETTING ATTENTION...<br />Is like a relationship between honey and bees<br />3<br />
  4. 4. TO EXCEL<br />Great and creative content is essential<br />4<br />
  5. 5. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Change in buyers’ attitude<br />5<br />
  6. 6. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Buyers want further information than what traditional media offers<br />6<br />
  7. 7. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Content is now used as brand positioning tools<br />7<br />
  8. 8. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Great content helps buying decisions<br />8<br />
  9. 9. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Drives traffic<br />9<br />
  10. 10. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Gains eyeballs<br />10<br />
  11. 11. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY?<br />Browsers-Believers- Buyers<br />11<br />
  12. 12. It is only engaging, creative contents that wins<br />12<br />
  13. 13. CONTENT AND CONTENT MARKETING DEFINED<br />It is the art of understanding exactly what your customers need and want to know, and the science of delivering it to them in a useful, compelling way<br />-idealaunch<br />13<br />
  14. 14. GETTING STARTED<br />Establish trust<br />14<br />
  15. 15. Listen, monitor<br />15<br />
  16. 16. FOR EFFECTIVENESS<br />Avoid sales pitches<br />16<br />
  17. 17. FOR EFFECTIVENESS<br />Produce more of brand education content<br />17<br />
  18. 18. CRAFT A STORY<br />Tell it well<br />18<br />
  19. 19. CONTENT MUST SOLVE PROBLEM<br />Answer customers’ concern<br />19<br />
  20. 20. TO DO THIS...<br />Content must: Guide<br /> Clarify<br /> Enlightens<br /> Connect<br />20<br />
  21. 21. TO TURN THEM TO BUYERS<br />You need new, creative, appealing updates <br />21<br />
  22. 22. DEVELOPING STRATEGY<br />Develop a change mindset<br />22<br />
  23. 23. DEVELOPING STRATEGY<br />Learn to generate high quality content<br />23<br />
  24. 24. DEVELOPING STRATEGY<br />Make commitment, act like publishers<br />24<br />
  25. 25. DEVELOPING STRATEGY<br />Use B.E.S.T<br />25<br />
  26. 26. DEVELOPING STRATEGY<br />PP video<br />26<br />
  27. 27. THANK YOU<br />27<br />
  28. 28. CONVERSATION CONTINUES<br />Website:www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook:YinkaOlaito<br />Tel:234 7029778785<br />28<br />

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