Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

China's Social Media

470 views

Published on

Introduction of Social Media in China and Weibo

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

China's Social Media

  1. 1. SOCIAL MEDIA @ CHINA 14.05.2013, Ying HU
  2. 2. WHAT IS SOCIAL MEDIA ?
  3. 3. Media for Messages Distribution, Sharing and Exchange SOCIAL MEDIA 24/7 Active Venues for Social Interaction and Networking •Publicity •Credibility •Branding •PR •Corporate Social Capital •Business Opportunity
  4. 4. SOCIAL MEDIA @ CHINA
  5. 5. SOCIAL MEDIA LANDSCAPE IN CHINA
  6. 6. Social media penetration in China: 44% 88% of Chinese social media users are active. Netizensin China spend an average of 46 minseach day visiting social media sites. On average, each of Chinese social media users followers 8 brands. KEY FACTS 597,600,000 The number of social media users in China source: www.wearesocial.sg
  7. 7. SOCIAL MEDIA LANDSCAPE IN CHINA
  8. 8. SINAWEIBO TheleadingsocialmediaplatforminChinawithover400,000,000registeredusers,amongwhichover230,000arecompaniesand60,000aregovernmentaccounts. Morethan1/4ofFortune500companieshaveSinaWeibopresence. Source: Sina Q3 FinacialReport2012; DCCI, Sept2012; Sina Weibo Report, Dec 2012
  9. 9. WEIBOis a multimedia channel, as well as a tool for enterprises to distribute information, engage with brand fans, and build relationships with stakeholders.
  10. 10. WEIBO= TWITTER + FACEBOOK
  11. 11. WHY INVEST IN WEIBO?
  12. 12. WHY WEIBO? VISIBILITY OPPORTUNITY COMMITMENT RELATIONSHIP
  13. 13. WHY WEIBO? VISIBILITY OPPORTUNITY COMMITMENT RELATIONSHIP
  14. 14. KIITOS. TACK. THANK YOU.

×