Successfully reported this slideshow.
Your SlideShare is downloading. ×

The 12 Stats of Christmas

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 55 Ad
Advertisement

More Related Content

Similar to The 12 Stats of Christmas (20)

Advertisement

Recently uploaded (20)

The 12 Stats of Christmas

  1. 1. www.yieldify.com
  2. 2. days until Christmas 160
  3. 3. days until Black Friday 129
  4. 4. stay tuned: the webinar will begin shortly... days until Q4 begins 76
  5. 5. Time to start preparing...
  6. 6. ?So who are we?
  7. 7. Carlos Silva VP Product and Services Hannah Stewart VP Marketing
  8. 8. We make it simple for e-commerce brands to deliver customer journeys that convert
  9. 9. A combination of technology and data-driven service
  10. 10. We make it simple to deliver customer journeys that convert NEW YORK LONDON SYDNEY 155,000 CAMPAIGNS 30 billion INTERACTIONS TRUSTED BY 500+ brands 73 million SALES INFLUENCED 50 million CARTS SAVED
  11. 11. www.yieldify.com
  12. 12. Black Friday: blessing or curse? 1
  13. 13. rise in return rate on Black Friday purchases50% Source: LCP Consulting
  14. 14. Christmas cannibalisation Spiked operating costs Aggressive competition
  15. 15. BLESSING CURSE EVOLVING
  16. 16. Black November 2
  17. 17. Traffic: November and December 2017 3 notable peaks in November alone Black Friday Sunday before Black Friday Cyber Monday Last Sunday before Xmas Boxing Day Traffic
  18. 18. The learning Start building brand recognition now
  19. 19. Black Friday conversion rates are getting higher 3
  20. 20. Black Friday 2017 4.8% Black Friday 2016 3.9%
  21. 21. The learning Get more out of your conversions - focus on increasing order size
  22. 22. The Black Friday mobile vs. desktop gap is getting bigger 4
  23. 23. Mobile vs Desktop 2017 +49% Mobile vs Desktop 2016 +24%
  24. 24. 20172016 Tablet 1 Tablet 1 Desktop 3x Desktop 4x Mobile 4x Mobile 6x
  25. 25. The learning Be mobile-best
  26. 26. ...but mobile conversion rates still lag 5
  27. 27. date Conversionrate
  28. 28. The learnings Email capture
  29. 29. It all starts on Saturday November 17th 6
  30. 30. Date Saturday 18th November 2017 Traffic
  31. 31. The learning Get to the starting line by Friday: your competition will
  32. 32. Black Friday is all about the evening 7
  33. 33. The learning Early is great, but consider hitting twice
  34. 34. The Cyber Monday re-peak opportunity 8
  35. 35. Traffic data for Cyber Week 2017Traffic date
  36. 36. The learning Cyber Monday isn’t your last shot
  37. 37. The Christmas conversion cliff is on the 17th/18th 9
  38. 38. date Monday 18th December Conversionrate
  39. 39. date Monday 18th December Sunday 17th December Traffic
  40. 40. The learning Keep the delivery window wide open
  41. 41. Christmas Day Browsing is on the rise 10
  42. 42. 2017 Christmas browsingTraffic date
  43. 43. The learning Dedicate campaigns to Christmas-day purchasing
  44. 44. Mobile peak visits in December… are after xmas 11
  45. 45. date December 2017 traffic Boxing Day Traffic
  46. 46. The learning Get ahead of the Boxing Day game
  47. 47. ...but it really all starts sooner than that 12
  48. 48. Start holiday shopping before Halloween 40%
  49. 49. The learning Vary that engagement for 3 months!
  50. 50. What have we learned?
  51. 51. Black Friday is what you make of it Mindshare matters - start now Build your own traffic The onsite experience is key - be mobile-best Christmas Day is a work day
  52. 52. Questions?
  53. 53. Get signed up for our holiday planning calendar!

×