Facebook in The Netherlands
365 days later
11-6-2014
! ! Hindrik
@hansmaltha
365 days ago
Facebook in the world
Source:!Facebook
1.276
Million
!
Monthly

active users
Q1 2014
1.110
Million
!
Monthly

active users
Q1 2013
Facebook: 15% Growth
Source:!Facebook!&!Indexmundi.com
World population: 1,1%
3,6%
Source:!Facebook
7,4%
Source:!Facebook
20,8%
Source:!Facebook
22,3%
Source:!Facebook
Source:!Facebook
1.008
Million
!
Mobile Monthly

active users
Q1 2014
751
Million
!
Mobile Monthly

active users
Q1 2013
34% Growth
Source:!Facebook
14 times a day
Source:!Facebook
30 times a day!
Source:!Burst
Source:!Burst
The Netherlands
Monthly active users
The Netherlands
Source:!Facebook
Source:!Facebook
Daily active users
The Netherlands
Source:!Facebook
Daily mobile users
The Netherlands
Fan pages in The Netherlands
16%6% 5%
Source:!Fanrise *!Average!number!of!fans!within!top!2.000!fan!pages!in!The!Netherlands
Average: 95% fan growth in The Netherlands
Source:!Fanrise!2013H2014
Source:!Fanrise,!june!2014
#1 Pietitie 1.733.000
#2 Stylefruits 601.000
Source:!Fanrise,!june!2014
#3 Candy Crush Saga 590.000
#4 de Bijenkorf 494.000
Bad news
Management
porn
Waste of money
Source:!social@Ogilvy
6,15%
Organic reach
Average 1.500 stories
Source:!Facebook
Source:!Nederlandse!Nieuwsmonitor
6 months of de Volkskrant articles every day
Kill your darlings
Stop
pushing
shit
PUSH

Beautifull
CONTENT
28% shares at the end of a campaign
In The Netherlands
Source:!Burst
Women
share
more
Source:!Burst
68%
By womenSource:!Burst
Viral content
Source:!Fanrise
254.782 Likes/Shares/Comments
Source:!Fanrise
229.660 Likes/Shares/Comments
Source:!Fanrise
189.041 Likes/Shares/Comments
3.700 shares
1.000.000 people reached
100.000 video plays
Learnings
Source:!Fanrise
News
Source:!Fanrise
Newsjacking
Source:!Fanrise
Commercial Newsjacking
Source:!Fanrise
“News”
Source:!Fanrise
“Doelman Kenneth Vermeer heeft zich
vanmiddag aangesloten bij de selectie van het
Nederlands elftal...
Warnings
Source:!Fanrise
Source:!Fanrise
Interact with fans
We zijn benieuwd naar je mening! Welk logo kies jij?
Inspire
Source:!Fanrise
Video content
Source:!Fanrise
23% more engagement
Source:!Fanrise
Become famous and make selfies!
Source:!Fanrise
Source:!Fanrise
Source:!Fanrise
Source:!Fanrise
No Sven Kramer? Aim for reach
Cheaper than ever
Facebook is growing mature
..but so are marketeers!
Thank you
! ! Hindrik
@hansmaltha
©!Alle!ideeën!en!concepten!uit!dit!document!zijn!eigendom!van!Yes2web!en!mogen!niet!zonder!
schriftelijke!toestemming!gebr...
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
Facebook in The Netherlands (Q1 2014)
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Facebook in The Netherlands (Q1 2014)

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An overview of the world wide and Dutch Facebook market. The biggest fan pages in The Netherlands, the most engaging content in The Netherlands and the shift of focus on reach in stead of likes/IPM+.

This presentation was held on the Facebook Marketing conference 2014 in Utrecht, The Netherlands (june 11th 2014).

Facebook in The Netherlands (Q1 2014)

  1. 1. Facebook in The Netherlands 365 days later 11-6-2014 ! ! Hindrik
  2. 2. @hansmaltha
  3. 3. 365 days ago
  4. 4. Facebook in the world
  5. 5. Source:!Facebook 1.276 Million ! Monthly
 active users Q1 2014 1.110 Million ! Monthly
 active users Q1 2013
  6. 6. Facebook: 15% Growth Source:!Facebook!&!Indexmundi.com World population: 1,1%
  7. 7. 3,6% Source:!Facebook
  8. 8. 7,4% Source:!Facebook
  9. 9. 20,8% Source:!Facebook
  10. 10. 22,3% Source:!Facebook
  11. 11. Source:!Facebook 1.008 Million ! Mobile Monthly
 active users Q1 2014 751 Million ! Mobile Monthly
 active users Q1 2013
  12. 12. 34% Growth Source:!Facebook
  13. 13. 14 times a day Source:!Facebook
  14. 14. 30 times a day! Source:!Burst
  15. 15. Source:!Burst
  16. 16. The Netherlands
  17. 17. Monthly active users The Netherlands Source:!Facebook
  18. 18. Source:!Facebook Daily active users The Netherlands
  19. 19. Source:!Facebook Daily mobile users The Netherlands
  20. 20. Fan pages in The Netherlands
  21. 21. 16%6% 5%
  22. 22. Source:!Fanrise *!Average!number!of!fans!within!top!2.000!fan!pages!in!The!Netherlands
  23. 23. Average: 95% fan growth in The Netherlands Source:!Fanrise!2013H2014
  24. 24. Source:!Fanrise,!june!2014 #1 Pietitie 1.733.000 #2 Stylefruits 601.000
  25. 25. Source:!Fanrise,!june!2014 #3 Candy Crush Saga 590.000 #4 de Bijenkorf 494.000
  26. 26. Bad news
  27. 27. Management porn
  28. 28. Waste of money
  29. 29. Source:!social@Ogilvy 6,15% Organic reach
  30. 30. Average 1.500 stories Source:!Facebook
  31. 31. Source:!Nederlandse!Nieuwsmonitor 6 months of de Volkskrant articles every day
  32. 32. Kill your darlings
  33. 33. Stop pushing shit
  34. 34. PUSH
 Beautifull CONTENT
  35. 35. 28% shares at the end of a campaign In The Netherlands Source:!Burst
  36. 36. Women share more Source:!Burst
  37. 37. 68% By womenSource:!Burst
  38. 38. Viral content
  39. 39. Source:!Fanrise 254.782 Likes/Shares/Comments
  40. 40. Source:!Fanrise 229.660 Likes/Shares/Comments
  41. 41. Source:!Fanrise 189.041 Likes/Shares/Comments
  42. 42. 3.700 shares
  43. 43. 1.000.000 people reached
  44. 44. 100.000 video plays
  45. 45. Learnings
  46. 46. Source:!Fanrise
  47. 47. News Source:!Fanrise
  48. 48. Newsjacking Source:!Fanrise
  49. 49. Commercial Newsjacking Source:!Fanrise
  50. 50. “News” Source:!Fanrise “Doelman Kenneth Vermeer heeft zich vanmiddag aangesloten bij de selectie van het Nederlands elftal. De reservekeeper van Ajax werd niet geselecteerd voor het WK, maar wist zich tijdens de training in Rio de Janeiro toch tussen de spelers te mengen.”
  51. 51. Warnings Source:!Fanrise
  52. 52. Source:!Fanrise Interact with fans We zijn benieuwd naar je mening! Welk logo kies jij?
  53. 53. Inspire Source:!Fanrise
  54. 54. Video content Source:!Fanrise
  55. 55. 23% more engagement Source:!Fanrise
  56. 56. Become famous and make selfies! Source:!Fanrise
  57. 57. Source:!Fanrise
  58. 58. Source:!Fanrise
  59. 59. Source:!Fanrise
  60. 60. No Sven Kramer? Aim for reach
  61. 61. Cheaper than ever
  62. 62. Facebook is growing mature
  63. 63. ..but so are marketeers!
  64. 64. Thank you ! ! Hindrik @hansmaltha
  65. 65. ©!Alle!ideeën!en!concepten!uit!dit!document!zijn!eigendom!van!Yes2web!en!mogen!niet!zonder! schriftelijke!toestemming!gebruikt!worden!in!welke!dan!ook.!!! Amsterdam Danzigerkade 53, 1013 AP Amsterdam. The Netherlands. +31 (0)20 3080 578 Rotterdam Kratonkade 9a, 3024 ES Rotterdam. The Netherlands. +31 (0)10 820 0140 Burst

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