Innovation awards

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This is my presentation from Innovation Social's Innovation Stories. I am delighted to say that after a lukewarm response to the value of awards, by the end of the presentation an overwhelming majority felt awards added value (despite the current cynicism in the industry).

If you are interested in buying tickets to CS Mini Cannes on Wednesday 15th July, please go here (http://goo.gl/tekK6H) while you can find out more about the Creative Social Cannes from Good to Great workshop here (http://goo.gl/8EeeIG).

Published in: Marketing

Innovation awards

  1. 1. The Value of Innovation Awards
  2. 2. Do you think Awards add value?
  3. 3. “Ad festivals prevent creativity. You’re not doing advertising for six million people in the street anymore, but for 10 people on the jury, and for a few clients.” Dave Trott
  4. 4. “Cannes has become a self-serving fetishisation of the newly possible and the highly improbable. It’s predictable and formulaic in the extreme. Some traditional media to drive a hashtag to create a participation movement fulfilled by a drone, filmed in 4K and overlaid with happy music, and “our best sales results” ever.” Tom Goodwin Senior VP - Strategy and Innovation Havas Media, New York
  5. 5. “I'd rather see a festival packed full of amazing ideas (big or small) than an awards show that lauded the, as you mentioned, "terrible" commercials…" Mikepearson85
  6. 6. Inspiring?
  7. 7. Do’s and Don’ts
  8. 8. DON’T Do work just to win awards
  9. 9. DO Deliver innovative work for brands where PR coverage is one of the key KPIs provided it is in line with their brand value
  10. 10. DO Have your own agency budget to help make brilliant work even better
  11. 11. DON’T Just focus on the innovation category
  12. 12. DON’T Just focus on Cannes Lions
  13. 13. DO Spend time looking at the work and let it inspire you to do better
  14. 14. Do you think Awards add value?
  15. 15. Awards are flawed, full of scam and ultimately reward work that only the advertising industry marvels in Awards may be flawed but celebrating innovation is what is going to inspire us to drive our industry forward #youdecide
  16. 16. Wednesday 15th July Sapient Nitro, London http://goo.gl/tekK6H For Agencies & Brands http://goo.gl/8EeeIG
  17. 17. @yellif daniele@creativesocial.com daniele@wearemutant.com

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