Welcome to Yell Adworks and our worldwide operations… creating ads that get local businesses noticed today
How do we describe Yell Adworks? ‘ We create multimedia advertising solutions that get local businesses noticed today’ Yell Adworks fulfil presentation advertising products accurately, quickly and cost effectively meeting the needs of Yell Groups’ customers in print online mobile direct mail social media video
We employ over 3,000 people across 7 countries PHILIPPINES 677 COLOMBIA 128 PERU 29
Where our customers are located Spain UK US Latin America
Worldwide our annual volumes… over 1 million Web Site products (inc. web sites, profile pages, foundation pages) over 150,000 video ads over 4 million customer calls over 3 million print ads & specs
over 500,000 pages Worldwide our annual volumes… over 1200 directories In the year ended 31 March 2010, Yell published 105 directories in the UK, 1,002 in the US, and Spain 155 (inc. Páginas Amarillas , Páginas Blancas and Páginas Amarillas de Bolsillo).
1979 The beginning of our partnership as Pindar in the UK begins the production of Yellow Pages classified directories 1999 Pindar delivers a new advert database, AdVantage, capable of delivering adverts via a web browser, and allowing advertisers and publishers to have real-time access to their information using internet technology 1981 The first UK directory produced by Pindar is published, in Shrewsbury 1999 Yellow Pages acquire Yellow Book in the US, with ad processing to be undertaken by Pindar Set 2003 In the UK Pindar Set launches ‘Outbound Telephony’, a pro-active scheme contacting customers in order to check their advert details 2001 A new studio opens in Bangalore, India, expanding Pindar Set onto three continents 2000 Pindar Set opens a US division, Pindar Set Inc. and our first US studio opens in King of Prussia, Philadelphia 1995 Pindar Set undertake the management of all advert production for Yell UK
2006 Another new site is established in Hyderabad, India 2004 Another new site opens in Cedar Rapids, in the US 2007 In May a new chapter begins in Bangalore - ownership of operations in India moves form Macmillan to Pindar Set and our 2 Bangalore studios are consolidated into the brand new Magnum building. 2008 Pindar Set becomes Yell Adworks 2008 Clipper, the Global Digital Workflow System implemented delivering a real time worldwide production solutions for the US, Spain and India 2007 In December, Pindar Set España is established in Madrid, Spain following the acquisition of Edinet Europa 2008 Operations open in Manila, The Philippines with outsourcing partner MicroSourcing and in Lima, Peru in partnership with outsourcing partner Telemark 2010 In April, Yell Adworks España is awarded contract for directory production in Argentina, Peru & Chile. Operations with Telemark are expanded. New office opens in Pereira, Colombia
and the story continues… 2010 Launch of BNW/Edge global strategic workflow solution for multimedia presentation products. 2010 Our office in Medellin, Colombia opens expanding our global IT capability. 2010 In October 2010 Manila Operations transfer to Yell Adworks ownership with over 500 people joining the Yell Adworks worldwide family.
We focus on responsible, high volume, cost-efficient fulfillment We focus on service and quality