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While UX Becomes Hot!
Stay Cool
Yeli Tong
UX!
Success
≠
Product!
Success
Lesson 1
@YeliTonghttp://www.amazon.com/
@YeliTong
?
?
?
http://www.amazon.com/
UX
User
@YeliTong
DEV
UX
Market
Technology
User
@YeliTong
PM
DEVUX
@YeliTong
PM
@YeliTong
STABILITY
Lesson 2
Vanilla!
UX
vs.
Hardcore!
UX
@YeliTonghttp://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them
@YeliTong
“UX is more (powerful) than you think”
http://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them
@YeliTongFlower designed by babi brasileiro from the thenounproject.com
Researcher
Concepter
Prototyper
Moderator
Ambassador
Lateral Leader
@YeliTong
Lesson 3
Unicorn vs. Pegasus
DEVUX
PM
Unicorn designed by Bram van Rijen from the Noun Project
Unicorn designed by Bram van Rijen from the Noun Project
Unicorn
DEVUX
PM
Pegasus
Wing designed by misirlou from the Noun Project
@YeliTong
Create your own path
2008 Communication Designer
2010 Interaction Designer
2012 UX Designer
2016 ?
Thank You
@YeliTong
While UX Becomes Hot, Stay Cool
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While UX Becomes Hot, Stay Cool

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This was my keynote talk @ World Usability Day Hamburg in 2014, talking about the past and future roles of UX, sharing three learnings based on personal experience.

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While UX Becomes Hot, Stay Cool

  1. 1. While UX Becomes Hot! Stay Cool Yeli Tong
  2. 2. UX! Success ≠ Product! Success Lesson 1
  3. 3. @YeliTonghttp://www.amazon.com/
  4. 4. @YeliTong ? ? ? http://www.amazon.com/
  5. 5. UX User @YeliTong
  6. 6. DEV UX Market Technology User @YeliTong PM
  7. 7. DEVUX @YeliTong PM
  8. 8. @YeliTong STABILITY
  9. 9. Lesson 2 Vanilla! UX vs. Hardcore! UX
  10. 10. @YeliTonghttp://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them
  11. 11. @YeliTong “UX is more (powerful) than you think” http://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them
  12. 12. @YeliTongFlower designed by babi brasileiro from the thenounproject.com Researcher Concepter Prototyper
  13. 13. Moderator Ambassador Lateral Leader @YeliTong
  14. 14. Lesson 3 Unicorn vs. Pegasus
  15. 15. DEVUX PM
  16. 16. Unicorn designed by Bram van Rijen from the Noun Project
  17. 17. Unicorn designed by Bram van Rijen from the Noun Project Unicorn
  18. 18. DEVUX PM
  19. 19. Pegasus Wing designed by misirlou from the Noun Project
  20. 20. @YeliTong Create your own path 2008 Communication Designer 2010 Interaction Designer 2012 UX Designer 2016 ?
  21. 21. Thank You @YeliTong

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