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5 rules how to control yourself and your business


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Presented by Stefan Uhl

Published in: Leadership & Management
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5 rules how to control yourself and your business

  1. 1. 1 5 rules how to control yourself and your business Frankfurt, November 19th
  2. 2. 2 Stefan Uhl CEO DACH Starcom Mediavest Group Germany • First wife • Three kids • Liberal • Impulsive • Media veteran • Stubborn like a goat concerning football, buzzwords and hypes
  3. 3. 3 More data than ever, chatting, sharing, buzzing – Stop now!
  4. 4. 4 We need to focus. More than ever. Calm down. Organize yourselves!
  5. 5. 5 Rule #1 No multi-tasking. Nobody can do it.
  6. 6. 6 Smoking weed would be less effective … Sources:;
  7. 7. 7 While they may have lower sustained attention overall, moderate to heavy social media users have more intermittent bursts of attention (high intensity for short durations) in the short- term. As time lapses, this advantage gets smaller.
  8. 8. 8 Rule #2 Find 5 apps for your needs. Nobody uses more (in average). And there’s a reason.
  9. 9. 9 Organize yourself with a few good apps. And think about it when you‘re planning an app for a certain target group. Source: U.S. Data by; Nielsen, Comscore, Ars Technica, TechCrunch, Internetlivestats, Digitalsmiths, Activate analysis. Averages across all users with access 27 used per month 79% of time spent on APPS 5 96 websites visited per month 44% of time spent on WEBSITES 5 194 average available channels 100% of time spent on CHANNELS 18
  10. 10. 10 Despite massive number of available apps, users are downloading and using the same number of apps. Source:; eMarketer, Flurry, Nielsen, Activate analysis 26,5 2012 26,8 2013 U.S. MOBILE USERS: AVERAGE NUMBER OF APPS USED/MONTH 26,7 2014 8,6 2012 8,8 2013 U.S. MOBILE USERS: AVERAGE NUMBER OF DOWNLOADS/MONTH 8,8 2014
  11. 11. 11 Rule #3 Look at gaps you can use for cross or upselling. Everybody who’s successful does that.
  12. 12. 12 All major players are trying to solve many of the same problems and attempting to play in multiple layers Source:; Activate analysis
  13. 13. 13 Rule #4 Do digital detox! Get appreciation offline. Waiting for Likes is a waste of time.
  14. 14. 14 Psychological illnesses are growing rapidely… Source: Daten der DAK-Gesundheit 2000-2014
  15. 15. 15 The feeling of being „liked“ offline could stop that trend… Source:; Activate analysis
  16. 16. 16 Rule #5 Find your trustful influencers. Wether online or offline: Similarity and conformity through algorithms isn‘t the best advisor!
  17. 17. 17 Marketing perception is still a question of environment… Source:; Activate analysis
  18. 18. 18 Algorithm supports conformity… but not my F.A.Z Source:; Activate analysis