Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

All About Good Marketing


Published on

We know the secrets of good marketing. Do you?

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

All About Good Marketing

  1. 1. All About Good Marketing © 2015. All Rights Reserved. No part of this document may be disclosed, reproduced or used in any form without the prior permission of We know the secrets of good marketing. Do you?
  2. 2. 1 - know all about your customers o Conduct customer satisfaction surveys Organise annual client conferences Maintain up to date client records Set up customer advisory boards Document your sales activity Hold user group meetings Carry out market research
  3. 3. 2 - make marketing all about good content Buyers expect to be able to inform themselves at their own convenience. White papers Infographics Case studies User guides Fact sheets Brochures E-books Videos FAQs Blogs
  4. 4. 3 - ensure all campaigns are based on sound strategy Create annual marketing plans based on business objectives and revenue goals New product launches Corporate acquisitions Market penetration Customer retention Global expansion New regulations Lead generation Cross-selling Localisation Rebranding
  5. 5. 4 – realise good marketing is all about results Agree on marketing metrics, review and optimise performance and measure ROI Revenue attributed to marketing Marketing qualified leads Sales accepted leads Closed won deals Conversion rates Click-throughs Website traffic Unsubscribes Bounce rates Open rates
  6. 6. Proven B2B Marketing Expertise Financial Technology and Information Specialists A Reliable Partner for All Your Marketing Projects 5 - partner with All About Good Marketing
  7. 7. A Recommended and Reliable Partner Recommendations for All About Good Marketing “…brought fresh ideas and energy to the marketing of an established product”. “…was able to understand the market quickly and produce campaigns which positioned the product as a solution to the latest industry challenge.” “…is a highly proficient marketing expert, with recognized strategic planning capabilities and creativity.” “…worked with sales to understand market drivers and was able to translate this knowledge into compelling campaigns.” “…one of the best marketers I have had the pleasure to work with.” “…one of the best marketing persons I have ever had the pleasure to work.” “…has actively driven our governance and risk services toward a new level of positive recognition in the German market.”
  8. 8. Request a free one-hour consultation Your Situation Our Analysis Your Solution Send an email to with the subject line ‘consultation’