Search Engine Optimization

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Search Engine Optimization

  1. 1. E-Stylize Digital Marketing Consultancy <ul><li>search engine optimization </li></ul>
  2. 2. agenda <ul><li>SEO Basics </li></ul><ul><li>Choosing the right keywords </li></ul><ul><li>On-Page SEO </li></ul><ul><li>Off-Page SEO </li></ul>
  3. 3. SEO basics <ul><li>Search Engine Optimization (SEO) is the process of improving the ranking of your site on search engines using the “natural” or “free” search results. </li></ul><ul><li>Two main ways that search engines use to determine your rank: </li></ul><ul><ul><ul><li>On-Page Factors - the content you have on your page and how relevant this is to what people are searching for. </li></ul></ul></ul><ul><ul><ul><li>Off-Page Factors - how popular your site is on the web. How many other sites are linking to you? How many high traffic sites mention you in their content? What text do they use when they add a link to your site on their page? </li></ul></ul></ul>
  4. 4. the process
  5. 5. keyword selection <ul><ul><ul><li>Target the keywords that people are actively searching for. However, don’t focus on obtaining keywords that are highly coveted for, as your new site will be competing with well established once. Thus, lowering your rank on search. </li></ul></ul></ul><ul><ul><ul><li>“ lose weight” vs. “lose weight with a lemon juice diet” </li></ul></ul></ul><ul><ul><ul><li>Ideally you want to find keywords with high search volume but with low competition </li></ul></ul></ul>
  6. 6. on-page optimization <ul><li>Keyword MUST appear in the domain name </li></ul><ul><li>It must also be present in the title tag, URL (i.e. www.buyhandsoapnow.com/buyhandsoap/ ) </li></ul><ul><li>Implementation of meta tags </li></ul><ul><li>Keyword positioning </li></ul><ul><li>Good keyword density (2-4%) </li></ul><ul><li>Outbound links, etc. </li></ul>
  7. 7. Off-page Optimization <ul><li>Directory submissions (acts like the web’s yellow pages) </li></ul><ul><li>Social bookmarking sites </li></ul><ul><li>RSS submission </li></ul><ul><li>Blog comments </li></ul><ul><li>Article submissions </li></ul><ul><li>Press release </li></ul><ul><li>Blog networks </li></ul><ul><li>High ranking sites, etc. </li></ul>
  8. 10. thank you!

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