Marketing plan for an Anndroid App

1. MARKETING PLAN FOR AN
ANDROID APP

2. Is it time-killing to shop at grocery shop or market?

3. Are you too busy at work and have not time for grocery shopping?

4. Here is the solution …. Download our app
And Groceries at your door-step

5. EXECUTIVE
SUMMARY

6. • In present day, use of smartphones is done at it’s
fullest.
• So why not use it for grocery shopping and save time
and money.
• Consumers spent a lot of time in lot of time for grocery
shopping due to traffic, rush at markets, etc.
• Some families have all individuals working at offices
and thus, have no-time for grocery shopping.
• Emart is an app for delivering your groceries at your
doorstep.

7. • General store retailers sell at maximum price and cane be of poor quality.
• Grocery-shopping gets expensive due to transportation problems in busy
cities, towns, etc.

8. SITUATIONAL
ANALYSIS

9. COMPANY OVERVIEW
• Company will provide groceries at consumers’ doorstep.
• Consumers can locate nearby stores or the app will suggest
the stores in a area.
• Consumers need to provide a listings of their needs from the
items displayed by app and schedule a time for delivery.
Same-day delivery option will take 90 minutes.
• Payment options like COD, net-banking, online payment will
be available.
• Consumers can avail different offers, vouchers and coupons
depending on the purchases.

10. MARKET OVERVIEW
COMPETITORS:

11. • Can acquire stores in all
small towns and cities.
• Increase stores for faster
delivery.
• Competition from local
stores and shops

12. TARGET CUSTOMERS
Mainly working –age people too busy in work,
offices and company will target every individual in
the town/city catering their needs.

13. GOAL

14. • Aims to achieve 0.1 million downloads for first quarter
and 0.5 million downloads for next quarter.
• Valuation of minimum of $10000 USD In first two
quarters.
• At least 10% conversion from free to premium version
from first to second quarter.

15. STRATEGY

16. TARGET MARKET
CONSUMERS’ NEEDS:
• Faster delivery and Quality product, thus building loyalty and trust
to the brand.
• Offering all products at less than MRP.
• Discounted price at gross shopping and season sales.
• Covering almost every grocery of high quality at par with the
price.

17. TARGET MARKET
COLLABORATOR:
• Acquiring all general store and markets in cities and towns by
giving them a share in the company.
• Vouchers and Coupons from Paytm are provided by Groupon.
• Associating with Social networking sites like Facebook, twitter
and inviting through messengers like Whatsapp, etc.

18. TARGET MARKET
CONTEXT:
• App developed in Android studio is readily available on Android
and iOS.
• Available for everyone seeking comfortable grocery delivery at
door-step in both standard and premium versions.

19. • Provides delivery with online
purchase.
• A specified price for premium
version.
• Provides goods and services.
• Faster delivery options.
• Can share grocery list with family and
friends.
• Products of high quality at reasonable
price.

20. VALUE PROPOSITION
• Queries and suggestions are given regularly.
• Customer can choose from a n wide range of products.
• Proper report of bill provided after purchase.
• Products and items displayed on basis of ratings.
CUSTOMER VALUE

21. VALUE PROPOSITION
• Investing, funding, financing and marketing strategy are decided
by founders.
• Future growth potential.
• Financial stability.
• Regular filing of returns.
COMPANY VALUE

22. TACTICS

24. Free version of the App:
• Every smartphone user can download
it for free.
• Limit for purchase value up to $700 on
free version.
• Free for first two purchases.
• All types of payment modes available.
• Every user will have referral code to
avail offers and reward points.

25. Premium version of the App:
• Faster delivery options
depending upon purchase.
• Coupons and offers provided
on regular basis.
• High value for referral code

28. • Standard version can be downloaded for free.
• Premium pricing strategy will be adopted, in which app itself will be
free, but with in-app purchases/upgrades.
• Premium version will be priced for $4.99 per quarter, reason behind
this being it has not more additional features.
• Most of revenue will be collected through App Advertisements.

33. IMPLEMENTATION

39. DISCLAIMER
This presentation has been created by Yash Bathe, VNIT Nagpur
during a marketing internship under the guidance of Prof. Sameer
Mathur, IIM Lucknow.