Petcube IoT Meetup San Francisco: Kickstarter, Manufacturing and Lessons Learned

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Petcube story, kickstarter and manufacturing.

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Petcube IoT Meetup San Francisco: Kickstarter, Manufacturing and Lessons Learned

  1. 1. Kickstarter, manufacturing and what we’ve learned
  2. 2. $250,000 Kickstarter, Oct 2013 Available on starting May 2014
  3. 3. T E A M Andrey Klen Creative Director Alex Neskin CTO Yaroslav Azhnyuk CEO 12 people San-Francisco, US Shenzhen, CNKyiv, UA
  4. 4. Petcube story Manufacturing Questions
  5. 5. Petcube is a home gadget that lets you watch, talk and play laser games with your pet when you’re not at home Please, watch our two minute video, explaining the product. It’s gorgeous: http://youtu.be/SNqhC9o3kQI $199
  6. 6. Watch Play Share Watch on your pet when you’re not at home Speak to your pet and play using the laser toy Share not only photos and videos but gaming sessions with your pet
  7. 7. Petcube is an ultimate app for pet lovers
  8. 8. HOW IT STARTED First prototype
  9. 9. First web interface
  10. 10. First render
  11. 11. May 2012 1 Sep 2 Dec 3 Mar 2013 4 5 May Jul 6 Oct 7 Jan 2014 8 Apr 9 Aug 10 1. First prototype 2. Team of 3 starts to work 3. Expected launch date for KS (didn’t happen) 4. Patent and ™ 5. Website and PR 6. Angels, Haxlr8r 7. Kickstarter 8. Team of 10, Yar moves to SF 9. Mobile app, delay announced 10. First shipment Our timeline
  12. 12. • Validation and feedback • Press • Partnerships • Money Why crowdfunding?
  13. 13. • Type of product • Time and resource it will take • Chance of success • Other resources available To crowdfund or not to crowdfund?
  14. 14. • Planning the project • Planning Kickstarter • Emails and paid ads • Patenting Preparation, p.1.
  15. 15. • Two PR strategies • Video • Pricing • Testing and details Preparation, p.2.
  16. 16. • Hire an agency vs DIY PR • DIY PR how-to • Campaign stages • Quora: detailed post Creating the buzz
  17. 17. • Human resources • Manage the expectations • Stretch goals • Closing the campaign During the campaign
  18. 18. MANUFACTURING think about it before your Kickstarter
  19. 19. • Scope of the project • Unknowns and planning • Team and outsourcing • Looking for advice • Accelerators • US vs China First steps
  20. 20. • Every stage serves the purpose • First thing that works • Schematics, mechanics, casing • BOM • Design for manufacturing • EVT, DVT, PVT, MVT • Test development From prototype to the factory
  21. 21. • Types of factories • Communication • Types of middlemen Factory selection
  22. 22. • Take clues from the best • Look for people with experience not for the answers • Remember where you are different Final thoughts www.petcube.com
  23. 23. Thanks!

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