Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
ECONOMICS OF ENERGY
CASE STUDY : BLUE CAR
Florian GOURET
Guillaume FERCOQ
2
 Car sharing & Blue car
 Context of this new product
Introduction
0.00
20.00
40.00
60.00
80.00
100.00
120.00
1990 2000...
3
0.00
20.00
40.00
60.00
80.00
100.00
120.00
140.00
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
...
4
Case study : blue car
Problematic & Plan
Problematic
The economic expansion of Bolloré on the electric car sharing marke...
5
 The call for tender
o Existence in Europe of a specific right
o A launch by Paris : public initiative
o BUT a public d...
6
Situation in 2012
47 cities
266 stations
Starting point - Paris
7
Expansion near Paris
Situation in 2016
90 cities
759 stations
8
 2011 : Autolib - 266 stations in Paris
 2013 : Bluely in Lyon*
o 51 stations
o Not a public service delegation
agreem...
99
Lithium Metal Polymer battery :
• suited to urban and suburban electrically
transport
• Compact
• Light
• totally safe
...
1010
Setting up new services
A technical opportunity*
(*) : http://www.autolib.eu
11
Setting up new services
Legal consortium in 2010*
(*) : Bolloré’s registration document 2010
12
Setting up new services
Legal consortium in 2014*
(*) : Bolloré’s registration document 2014
Technical adapation but al...
13
New companies since 2011 known as : Blue solutions which provide services
around the batteries
Results of these compani...
14
Offer vs demand : Bolloré’s evolution
Companie’s expansion in this market*
(*) : https://www.blue-solutions.com
But com...
15
Blue solutions operating chart
Blue solutions perimeter
16
Subsidiaries
The services to sell
 Bluezone : Developping energy independancy with renewable
energies, batteries (LMP ...
17
Blue solutions operating chart
1818
Oil vs electricity : the question about
fonctionnality
What is the goal of the product ?
Provide a service 24h/7d wha...
19
Oil vs electricity : the question about
fonctionnality
Autolib Zipcar Drivy
Annual rent 120 59 0
Houre rent 5,5 6 Accor...
20
Synthetic analysis (SWOT)
Positive Negative
Internal
Strengths
LMP
Financial
Adaptation
Weaknesses
Not the core busines...
21
Bibliography
- Annual activity report 2012,2013,2014 & 2015 : Autolib’Métropole
- http://www.eia.gov/ : U.S. Energy Inf...
Upcoming SlideShare
Loading in …5
×

Case Study : Bluecar

386 views

Published on

Master International Nuclear Energy students presentation.

Published in: Education
  • Be the first to comment

Case Study : Bluecar

  1. 1. ECONOMICS OF ENERGY CASE STUDY : BLUE CAR Florian GOURET Guillaume FERCOQ
  2. 2. 2  Car sharing & Blue car  Context of this new product Introduction 0.00 20.00 40.00 60.00 80.00 100.00 120.00 1990 2000 2010 Annual average rate brent USD
  3. 3. 3 0.00 20.00 40.00 60.00 80.00 100.00 120.00 140.00 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Monthly rate brent USD 2007-2009* B. Delanoë Mayor of Paris submits the idea of Autolib (*) : From U.S. Energy Information Administration (EIA)
  4. 4. 4 Case study : blue car Problematic & Plan Problematic The economic expansion of Bolloré on the electric car sharing market I Paris A Launch 1- The call for tender 2- Expansion B Setting up new services 1- Technical infrastructure 2- Legal consortium II Offer vs demand : Bolloré’s evolution A Companie’s expansion in this market 1- In others countries 2- Subsidiaries : services to sell B Business outlook 1- Oil vs electricity : the question about fonctionnality 2- Synthetic analysis (SWOT)
  5. 5. 5  The call for tender o Existence in Europe of a specific right o A launch by Paris : public initiative o BUT a public delegation service agreement o Bolloré won 12 years contract starting at december 2011 o Public sustainabilty : share of losses between Bolloré and Autolib Métropole at – 60 M€/12 years* Starting point - Paris (*) : https://www.autolib.eu
  6. 6. 6 Situation in 2012 47 cities 266 stations Starting point - Paris
  7. 7. 7 Expansion near Paris Situation in 2016 90 cities 759 stations
  8. 8. 8  2011 : Autolib - 266 stations in Paris  2013 : Bluely in Lyon* o 51 stations o Not a public service delegation agreement (100% supported by Bolloré) o Bluecar and Twizy  2014 : Blueclub in Bordeaux o 40 stations o 100% Bolloré The other projects in France (*) : https://www.bluely.eu
  9. 9. 99 Lithium Metal Polymer battery : • suited to urban and suburban electrically transport • Compact • Light • totally safe • autonomy of 250km • 53 million kilometers with no major incident since 2011 Setting up new services A technical opportunity
  10. 10. 1010 Setting up new services A technical opportunity* (*) : http://www.autolib.eu
  11. 11. 11 Setting up new services Legal consortium in 2010* (*) : Bolloré’s registration document 2010
  12. 12. 12 Setting up new services Legal consortium in 2014* (*) : Bolloré’s registration document 2014 Technical adapation but also adaptation of a company to sustain the demand
  13. 13. 13 New companies since 2011 known as : Blue solutions which provide services around the batteries Results of these companies are growing up : financial support of a group is behind Setting up new services Legal consortium -36 -6 0.02 -40 -30 -20 -10 0 10 Net results (M€) 2013-2014-2015* (*) : Annual reports Blue solutions 2013-2014-2015
  14. 14. 14 Offer vs demand : Bolloré’s evolution Companie’s expansion in this market* (*) : https://www.blue-solutions.com But competition Hertz on demand (oil) ZIPCAR
  15. 15. 15 Blue solutions operating chart Blue solutions perimeter
  16. 16. 16 Subsidiaries The services to sell  Bluezone : Developping energy independancy with renewable energies, batteries (LMP : Lithium Metal Polymer)  Independent systems : Developping energy independancy with electric vehicles  Bluebus : Developping public transportation  Car Sharing : fully integrated solution (batteries, vehicles, charging stations, information system, helpline) such as Autolib’ in PAris  CORE Business : sell batteries (objective 2017 : sell 6000 accumulators*)  Bolloré sells other services around this core business (*) : Annual report Blue solutions 2014
  17. 17. 17 Blue solutions operating chart
  18. 18. 1818 Oil vs electricity : the question about fonctionnality What is the goal of the product ? Provide a service 24h/7d whatever the climate. Loading the car do not be an issue. Electric vehicles are much better due to all facillities setup. Range about 120 to 300 km according to the city. No poluted cars. No 100% fuel vehicles Hybribe are too expensive.
  19. 19. 19 Oil vs electricity : the question about fonctionnality Autolib Zipcar Drivy Annual rent 120 59 0 Houre rent 5,5 6 According to the use Number of cars 2500 200 undetermined Use Short range short-mid mid-long Kind of cars electric Both fuel
  20. 20. 20 Synthetic analysis (SWOT) Positive Negative Internal Strengths LMP Financial Adaptation Weaknesses Not the core business LMP terms of use External Opportunities European right Cooperation to provide part of products Threats Functional competition (oil) New operators
  21. 21. 21 Bibliography - Annual activity report 2012,2013,2014 & 2015 : Autolib’Métropole - http://www.eia.gov/ : U.S. Energy Information Administration (EIA) - http://www.autolibmetropole.fr/ - http://www.bollore.com - https://www.blue-solutions.com

×