Latihan asas perniagaan

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Latihan asas perniagaan

  1. 1. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 11 LATIHAN ASASLATIHAN ASAS PERNIAGAANPERNIAGAAN 05 – 09 APRIL 200405 – 09 APRIL 2004 KEMENTERIANKEMENTERIAN PEMBANGUNAN USAHAWANPEMBANGUNAN USAHAWAN
  2. 2. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 22 FACILITATORSFACILITATORS  Mohd Zarawi DinMohd Zarawi Din  Habibullah Ab RahimHabibullah Ab Rahim  Saiful Adli Abd HamidSaiful Adli Abd Hamid  Hj Azlan AriffinHj Azlan Ariffin INSTAC Services Sdn BhdINSTAC Services Sdn Bhd Kuala LumpurKuala Lumpur
  3. 3. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 33 TUJUAN KURSUSTUJUAN KURSUS 1.1. Meningkatkan pengetahuan berkaitanMeningkatkan pengetahuan berkaitan keusahawanan.keusahawanan. 2.2. Memupuk budaya keusahawanan diMemupuk budaya keusahawanan di kalangan peserta.kalangan peserta. 3.3. Membolehkan pesertaMembolehkan peserta membuatmembuat penilaianpenilaian untuk menceburkan diri dalamuntuk menceburkan diri dalam perniagaan.perniagaan.
  4. 4. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 44 Personal Objective:Personal Objective: 1.1. Should I be in business?Should I be in business?  Risk takerRisk taker  Committed to the businessCommitted to the business  Determined, optimistic &Determined, optimistic & resourcefulresourceful 2.2. What business would I beWhat business would I be comfortable in?comfortable in?  What would I be comfortableWhat would I be comfortable in & enjoy doing.in & enjoy doing. 3.3. What business could IWhat business could I make a profit in?make a profit in?
  5. 5. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 55 Sinopsis ProgramSinopsis Program  Mencungkil kekuatan dan kelemahanMencungkil kekuatan dan kelemahan keusahawanan dalam diri peserta.keusahawanan dalam diri peserta.  Merangka visi dan misi yang jelas.Merangka visi dan misi yang jelas.  Kompetensi keusahawanan.Kompetensi keusahawanan.  Environmen luaran & dalaman dalamEnvironmen luaran & dalaman dalam penyesuaian perniagaan.penyesuaian perniagaan.  Latihan mengenalpasti peluang perniagaanLatihan mengenalpasti peluang perniagaan setempat ‘Macro-Screening’ Perniagaan.setempat ‘Macro-Screening’ Perniagaan.  Komponen asas perniagaan: entiti perniagaanKomponen asas perniagaan: entiti perniagaan dan ‘tools’: apresiasi perakaunan; pengurusandan ‘tools’: apresiasi perakaunan; pengurusan kewangan dan rancangan perniagaan.kewangan dan rancangan perniagaan.
  6. 6. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 66 MethodologiMethodologi  Lectures & discussion.Lectures & discussion.  Simulation & experiential learning.Simulation & experiential learning.  Case studies.Case studies.  Field work: Macro-Screening.Field work: Macro-Screening.  Medium of Instruction:Medium of Instruction:  MALAY, MALENGLISHMALAY, MALENGLISH
  7. 7. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 77 ICEBREAKERS: SELFICEBREAKERS: SELF DISCLOSUREDISCLOSURE 1.1. Identify favorite color.Identify favorite color. 2.2. Identify favorite animal.Identify favorite animal. 3.3. Favorite pekan / town / city.Favorite pekan / town / city.  List 3 words that describe it inList 3 words that describe it in 5 mins.5 mins.  Perception of others on you.Perception of others on you.  How you view yourself.How you view yourself.  How you feel about your sensuality.How you feel about your sensuality.
  8. 8. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 88 Takrif UsahawanTakrif Usahawan ““The ability to create and build something from practicallyThe ability to create and build something from practically nothing. It is initiating, doing, achieving and building annothing. It is initiating, doing, achieving and building an enterprise or organization, rather than just watching,enterprise or organization, rather than just watching, analyzing or describing one. It is the knack for sensinganalyzing or describing one. It is the knack for sensing an opportunity where other see chaos, contradiction andan opportunity where other see chaos, contradiction and confusion. It is the ability to build a ‘founding team’ toconfusion. It is the ability to build a ‘founding team’ to complement your own skills and talents. It is the knowcomplement your own skills and talents. It is the know hoe to find, marshal and control resources (often ownedhoe to find, marshal and control resources (often owned by others) and to make sure you don’t run out of moneyby others) and to make sure you don’t run out of money when you need it most. Finally, it is the willingness towhen you need it most. Finally, it is the willingness to take calculated risk – both personal and financial – andtake calculated risk – both personal and financial – and then do everything possible to get the odds in your favor”then do everything possible to get the odds in your favor” Timmons, 1994Timmons, 1994
  9. 9. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 99 Kenapa nak jadi usahawan?Kenapa nak jadi usahawan?  Need for achievementNeed for achievement  Need for autonomyNeed for autonomy  Need for dominanceNeed for dominance  Social orientationSocial orientation FINANCIAL FREEDOMFINANCIAL FREEDOM  Self EfficacySelf Efficacy  EnduranceEndurance  Market AwarenessMarket Awareness  CreativityCreativity  FlexibilityFlexibility
  10. 10. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 1010 Vision & MissionVision & Mission  I have a dream …..I have a dream ….. Martin Luther King, DrMartin Luther King, Dr Mahathir, Mat Jenin.Mahathir, Mat Jenin.  Impian kejayaanImpian kejayaan untuk dicapai suatuuntuk dicapai suatu ketika pada masaketika pada masa hadapan.hadapan.
  11. 11. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 1111 Vision & MissionVision & Mission Mission Statement:Mission Statement:  What business are we in?What business are we in?  What values will guide us?What values will guide us? Vision Statement:Vision Statement:  What will success look like?What will success look like?
  12. 12. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 1212 Mission StatementMission Statement
  13. 13. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 1313 GOAL SETTINGGOAL SETTING  S : SpecificS : Specific  M : MeasurableM : Measurable  A : AttainableA : Attainable  R : Result not activityR : Result not activity  T : Time relatedT : Time related  E : ExcitingE : Exciting  R : RewardingR : Rewarding
  14. 14. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 1414 Vision & MissionVision & Mission
  15. 15. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 1515 Mission StatementMission Statement Asia's first low fare no frills airline to introduce "ticketless" traveling, AirAsia will be unveiling more incentives in the future to encourage more air travel among Malaysians.
  16. 16. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 1616 Goal Setting: ExerciseGoal Setting: Exercise Base Year 10 Years 15 Years 5 Years Core Business
  17. 17. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 1717 Internal ResourcesInternal Resources DIRI USAHAWAN Pendedahan Diri Dorongan Wawasan Kualiti SumberObjektif
  18. 18. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 1818 Pendedahan DiriPendedahan Diri  Characteristics of Entrepreneurs:Characteristics of Entrepreneurs: Personal Attributes Technical Proficiency Managerial Competency SUCCESSFUL ENTREPRENEUR
  19. 19. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 1919 Key Personal AttributesKey Personal Attributes  High need for achievementHigh need for achievement  Desire for independenceDesire for independence  Self-ConfidenceSelf-Confidence  Self-SacrificeSelf-Sacrifice  Entrepreneurs: Made, not BornEntrepreneurs: Made, not Born  Entrepreneurial CareersEntrepreneurial Careers
  20. 20. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 2020 Dorongan: WawasanDorongan: Wawasan  Nilai (Diri / Orang Lain)Nilai (Diri / Orang Lain)  Imej DiriImej Diri  PemikiranPemikiran  Cita-citaCita-cita  HarapanHarapan  Masa HadapanMasa Hadapan
  21. 21. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 2121 Dorongan: KualitiDorongan: Kualiti 1.1. Knowledge / EducationKnowledge / Education 2.2. Skills & Proficiency:Skills & Proficiency:  Technical ProficiencyTechnical Proficiency  Managerial CompetenciesManagerial Competencies 3.3. Entrepreneur competenciesEntrepreneur competencies
  22. 22. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 2222 Technical & ManagerialTechnical & Managerial Technical ProficiencyTechnical Proficiency::  Strong technical skillsStrong technical skills  Willing to gain additional skills as neededWilling to gain additional skills as needed  Lifelong learningLifelong learning Managerial CompetenciesManagerial Competencies  Strong action competencyStrong action competency  Planning & administration competencyPlanning & administration competency  Teamwork competencyTeamwork competency  Communication competencyCommunication competency
  23. 23. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 2323 Entrepreneur CompetenciesEntrepreneur Competencies 1.1. Taking new initiativesTaking new initiatives 2.2. Exploring opportunities & taking advantage of themExploring opportunities & taking advantage of them 3.3. Persevering in accomplish tasksPersevering in accomplish tasks 4.4. Always looking for informationAlways looking for information 5.5. Improving quality of work & productImproving quality of work & product 6.6. Keeping commitmentsKeeping commitments 7.7. Trying to improve capacity at all level of enterpriseTrying to improve capacity at all level of enterprise 8.8. Systematic planningSystematic planning 9.9. Solving problems quicklySolving problems quickly 10.10. Self confidenceSelf confidence 11.11. Ability to influence othersAbility to influence others
  24. 24. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 2424 Kompetensi KeusahawananKompetensi Keusahawanan 1.1. IdentificationIdentification 2.2. Self-evaluationSelf-evaluation 3.3. ExperimentExperiment 4.4. ReinforcementReinforcement 5.5. Application in BusinessApplication in Business
  25. 25. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 2525 Entrepreneur’s ProfileEntrepreneur’s Profile  Need for AchievementNeed for Achievement  Need for AutonomyNeed for Autonomy  Need for DominanceNeed for Dominance  Social orientationSocial orientation  Self efficacy EnduranceSelf efficacy Endurance  Market awarenessMarket awareness  CreativityCreativity  FlexibilityFlexibility
  26. 26. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 2626 Dorongan: SumberDorongan: Sumber  PeluangPeluang  Peralatan & mesinPeralatan & mesin  PekerjaanPekerjaan  KewanganKewangan  TanahTanah  MasaMasa  BangunanBangunan  Bahan MentahBahan Mentah  KeluargaKeluarga  Rakan-rakanRakan-rakan  NetworkingNetworking  PasaranPasaran
  27. 27. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 2727 ACHIEVEMENT / RESULTSACHIEVEMENT / RESULTS ORIENTATIONORIENTATION  Achievement / Results Orientation:Achievement / Results Orientation: Focusing efforts on achieving excellent workFocusing efforts on achieving excellent work outcomes. consistent with the vision.outcomes. consistent with the vision.  Sets and persuasively communicates a clear vision.Sets and persuasively communicates a clear vision.  Demonstrates, a commitment to the vision;Demonstrates, a commitment to the vision;  Is willing to do what it takes to accomplish the visionIs willing to do what it takes to accomplish the vision  Staff achievement and goal oriented and who do what itStaff achievement and goal oriented and who do what it takes to succeed.takes to succeed.  Motivated to build a successful venture and to be anMotivated to build a successful venture and to be an entrepreneur.entrepreneur.  Willing to shift roles in order to achieve successWilling to shift roles in order to achieve success  Recognizes the importance of, and puts in place, goodRecognizes the importance of, and puts in place, good business processes and practices.business processes and practices.
  28. 28. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 2828 INITIATIVE / PERSEVERANCEINITIATIVE / PERSEVERANCE::  Anticipating and dealing with problems and issuesAnticipating and dealing with problems and issues in a persistent manner;in a persistent manner;  seizing opportunities that arise and going beyondseizing opportunities that arise and going beyond what is expectedwhat is expected  Seeks out and exploits business opportunities as theySeeks out and exploits business opportunities as they arise.arise.  Is persistent and tenacious when dealing with problemsIs persistent and tenacious when dealing with problems or challengesor challenges  Looks for innovative ways around obstacles or barriers.Looks for innovative ways around obstacles or barriers.  Willing to operate with limited infrastructure, equipment,Willing to operate with limited infrastructure, equipment, resources etc. to achieve success in the long term.resources etc. to achieve success in the long term.
  29. 29. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 2929 CONTINUOUS LEARNING &CONTINUOUS LEARNING & SELF-DEVELOPMENTSELF-DEVELOPMENT::  Assessing strengths and weaknesses in ongoingAssessing strengths and weaknesses in ongoing self-developmentself-development  Seeks to understand all aspects of creating andSeeks to understand all aspects of creating and sustaining a successful enterprisesustaining a successful enterprise  Takes courses and seeks experience to gainTakes courses and seeks experience to gain understanding of all aspects of the business.understanding of all aspects of the business.  Seeks out, and is willing to take, guidance from othersSeeks out, and is willing to take, guidance from others  Knows own limitations and when to seek expert advice.Knows own limitations and when to seek expert advice.  Trusts in others and is willing to give up some control inTrusts in others and is willing to give up some control in order to compensate for own limitations.order to compensate for own limitations.
  30. 30. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 3030 SELF-CONFIDENCESELF-CONFIDENCE::  Possessing a realistic confidence in one’s abilitiesPossessing a realistic confidence in one’s abilities  Is motivated to achieve goalsIs motivated to achieve goals  Is confident in his/her abilities and willing to take risks.Is confident in his/her abilities and willing to take risks.  Willing to make decisions independently.Willing to make decisions independently.  Is invigorated by a sense of independence and control.Is invigorated by a sense of independence and control.  Is confident in own abilities to overcome obstacles /Is confident in own abilities to overcome obstacles / barriers.barriers.  Remains effective, energetic and inspiring to othersRemains effective, energetic and inspiring to others despite obstacles and challenges.despite obstacles and challenges.
  31. 31. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 3131 INTERPERSONAL AND TEAM-INTERPERSONAL AND TEAM- BUILDINGBUILDING  Networking: Cultivating a network ofNetworking: Cultivating a network of contacts as sources of information, advicecontacts as sources of information, advice and support.and support.  Pursues the development of contacts to expandPursues the development of contacts to expand opportunities.opportunities.  Actively and continuously seeks opportunities toActively and continuously seeks opportunities to promote business and increase visibilitypromote business and increase visibility  Quickly and easily builds networks and personalQuickly and easily builds networks and personal relationships.relationships.
  32. 32. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 3232 COMMUNICATION / IMPACT ANDCOMMUNICATION / IMPACT AND INFLUENCEINFLUENCE::  Gaining support from others for ideas, proposalsGaining support from others for ideas, proposals and solutions through effective communication andand solutions through effective communication and action.action.  Makes effective presentations, targeting message andMakes effective presentations, targeting message and language of communication to the audience.language of communication to the audience.  Describes a compelling vision for the organization (i.e.Describes a compelling vision for the organization (i.e. translates the organizational vision into terms otherstranslates the organizational vision into terms others understand).understand).  Uses language that is targeted to the audienceUses language that is targeted to the audience  Translates research into business terms, as requiredTranslates research into business terms, as required (e.g. cost / benefit analysis; return on investment).(e.g. cost / benefit analysis; return on investment).
  33. 33. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 3333 INTERPERSONAL RELATIONSINTERPERSONAL RELATIONS::  Interacting effectively with others,Interacting effectively with others, maintaining relationships and producing win-maintaining relationships and producing win- win results among people.win results among people.  Trusts others to invest themselves in the ventureTrusts others to invest themselves in the venture  Is genuine and authentic; builds trust with staff,Is genuine and authentic; builds trust with staff, client, contacts, etc.client, contacts, etc.  Negotiates effectively with others, seeking “win /Negotiates effectively with others, seeking “win / win” outcomeswin” outcomes  Recognizes that business success is as muchRecognizes that business success is as much dependent on dealing effectively and fairly withdependent on dealing effectively and fairly with others as it is on the technologyothers as it is on the technology
  34. 34. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 3434 TEAMWORK / TEAM BUILDINGTEAMWORK / TEAM BUILDING::  Building, leading and working effectively within workBuilding, leading and working effectively within work teams.teams.  Builds teams comprised of the right skillsBuilds teams comprised of the right skills  Understands strengths and weaknesses of teamUnderstands strengths and weaknesses of team membersmembers  Works to overcome barriers to team effectivenessWorks to overcome barriers to team effectiveness  Invests in the team (e.g. through learning, coaching, etc.)Invests in the team (e.g. through learning, coaching, etc.) to make sure members can succeedto make sure members can succeed  Is sensitive to the needs, frustrations, interests andIs sensitive to the needs, frustrations, interests and issues of each team memberissues of each team member
  35. 35. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 3535 BUSINESS FOCUSBUSINESS FOCUS  Business Understanding / Client FocusBusiness Understanding / Client Focus::  Setting direction and operating with an understanding of theSetting direction and operating with an understanding of the industry or economic sector;industry or economic sector;  Focusing efforts on bringing value to the customer.Focusing efforts on bringing value to the customer.  Conducts market studies to understand how technology meetsConducts market studies to understand how technology meets business needsbusiness needs  Sees business need and/or market niche and seeks to fill itSees business need and/or market niche and seeks to fill it  Seeks feedback on commercial potential of products/solutionsSeeks feedback on commercial potential of products/solutions  Understands that it is the bottom line that drives business, not theUnderstands that it is the bottom line that drives business, not the technologytechnology  Seeks input and feedback from clients, and adjustsSeeks input and feedback from clients, and adjusts technology/products/ services to meet their evolving needstechnology/products/ services to meet their evolving needs
  36. 36. AKC / INSTAC / NICE CONSULTING GROUPAKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES 3636 Ten Traits of theTen Traits of the successful entrepreneursuccessful entrepreneur 1.1. Goal drivenGoal driven.. 2.2. Customer focusedCustomer focused.. 3.3. Team orientedTeam oriented.. 4.4. Skills orientedSkills oriented.. 5.5. Techno-knowledgeableTechno-knowledgeable.. 6.6. Global thinkingGlobal thinking.. 7.7. Flexible minded.Flexible minded. 8.8. Bottom-line oriented.Bottom-line oriented. 9.9. Socially responsible.Socially responsible. 10.10. Future oriented.Future oriented.

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