Game Design

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Game Design

  1. 1. Marcus
  2. 2. » Contents • Game Design Factors • Mechanical Factors • Introduction of Lotte i-Mall • Mechanics Applied to Lotte i-Mall • Reference
  3. 3. » Game Design Factors What is MDA Framework ? • Mechanics, Dynamics, Aesthetics Let me explain the Mechanical Factors!
  4. 4. » Mechanical Factors -Points -Levels -Leader boards -Challenges / Quests -Badges -Engagement loop Applied to Lotte i-Mall!
  5. 5. » Introduction of Lotte i-Mall - Online shopping mall of Lotte Department Store - Department store goods at a better price!
  6. 6. » Lotte i- Redeemable Points - Collecting reward points through shopping. - Discounts through usage of points Increased customer engagement to earn more points.
  7. 7. » Lotte i- Level & Loyalty Badges Grade= P > P# > G > S > B - Higher grade achievable in accordance to gross amount shopped - Variety of coupons to different levels - Higher customer engagement to achieve higher grade
  8. 8. » Lotte i- Leaderboards - Rankings available regarding sellers, new products, customer satisfaction, prices - High customer tendency in selecting easy comparable products that have higher references from other shoppers.
  9. 9. » Lotte i- Challenges / Quests • Getting reward points through daily login record quest. • Increased customer log-in record to gain more reward points Higher chance it will lead to a purchase situation
  10. 10. » Lotte i- Engagement Loop Motivation ( Desire to Buy Product) Social Call Prior to Action (Read Reviews) Customer Re-Engagement (Gain Rewards & Coupons) Visible Progress/Reward (Purchasing Products and Saving Expenditure)
  11. 11. » Reference http://www.lotteimall.com Book: gamification by Design –Zichermann, Gabe저

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