» Introduction of Lotte i-Mall
- Online shopping mall of Lotte Department Store
- Department store goods at a better price!
» Lotte i- Redeemable Points
- Collecting reward points through shopping.
- Discounts through usage of points
Increased customer engagement to earn more points.
» Lotte i- Level & Loyalty Badges
Grade= P > P# > G > S > B
- Higher grade achievable in accordance to gross amount
- Variety of coupons to different levels
- Higher customer engagement to achieve higher grade
» Lotte i- Leaderboards
- Rankings available regarding sellers, new
products, customer satisfaction, prices
- High customer tendency in selecting easy comparable
products that have higher references from other
» Lotte i- Challenges / Quests
• Getting reward points through daily login record quest.
• Increased customer log-in record to gain more reward
Higher chance it will lead to a purchase situation
» Lotte i- Engagement Loop
( Desire to Buy Product)
Social Call Prior to Action
(Gain Rewards & Coupons)
(Purchasing Products and Saving Expenditure)
Book: gamification by Design –Zichermann, Gabe저