“ This is a ‘must- read’ for all tips and                                                                        e-markete...
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Email Marketing Hitting The Mark

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Email Marketing Hitting The Mark

  1. 1. “ This is a ‘must- read’ for all tips and e-marketers screenshots, “ plain talking. Reading this report will increase sales for you. Dominic Yeadon, e-marketing masterclass blogHitting the Mark 2010/11The dotMailer annual benchmark study of retail email marketing performance>> 36 best and worst, top brand email marketing campaigns - exposed>> Over 70 best practise guidelines and tipswww.dotmailer.co.uk Download Hitting the Mark here: www.dotmailer.co.uk/email_marketing_resources
  2. 2. Contents Description Page Introduction 3 Methodology 4 Executive summary and results 6-7 Section A Sign up, unsubscribe and legal requirements 8 - 13 Section B Technical 12-14 Section C Email effectiveness 15- 20 Section D Design and branding 21 - 27 Section E Social media and viral 28 - 30 Conclusion 32 Appendix 1 Full results 33 Appendix 2 Email marketing best practice checklist 34 Appendix 3 dotMailer Inbox Preview Test 35 About dotMailer 36Hitting the Mark 2010/11 - The dotMailer annual benchmark study of retail email marketing performance Page 2

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