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Social Media @ SO@LoriKasserman @SouthernCompany
Who is Southern Company?
How	  will	  you	  get	  vital	  informa2on	  to	  employees	                   if	  company	  email	  is	  down?   	  
VIRUS	  ALERT:	  “Here	  you	  have”	  	  An	  email	  virus	  has	  entered	  the	  system.	  Delete	  all	  emails	  wit...
How	  will	  your	  employees	  stay	  connected	                                                       	                 ...
How	  do	  you	  drill	  for	  social	  media	  crisis	  response	         without	  puGng	  yourself	  “out	  there?”    ...
Add	  	  interac2ve	  conversa2on	  to	                                            	    communica2on	  ini2a2ves.        	...
Empower	  your	  CEO	  to	  connect	  with	  employees,	                     like	  never	  before. 	                     ...
@LoriKasserman@SouthernCompany
Southern Co. Case Study
Southern Co. Case Study
Southern Co. Case Study
Southern Co. Case Study
Southern Co. Case Study
Southern Co. Case Study
Southern Co. Case Study
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Southern Co. Case Study

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This is a presentation presented by Lori Kasserman of Southern Co. at Yammer on Tour in Atlanta

Published in: Technology, Business
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Southern Co. Case Study

  1. 1. Social Media @ SO@LoriKasserman @SouthernCompany
  2. 2. Who is Southern Company?
  3. 3. How  will  you  get  vital  informa2on  to  employees   if  company  email  is  down?  
  4. 4. VIRUS  ALERT:  “Here  you  have”    An  email  virus  has  entered  the  system.  Delete  all  emails  with  the  subject  line  “Here  you  have.”  Do  not  open  the  email  and  do  not  click  any  links.  If  you  have  clicked  the  link,  contact  the  IT  Help  Desk  at  8-­‐999-­‐9110.  
  5. 5. How  will  your  employees  stay  connected     during  a  crisis?  
  6. 6. How  do  you  drill  for  social  media  crisis  response   without  puGng  yourself  “out  there?”    
  7. 7. Add    interac2ve  conversa2on  to     communica2on  ini2a2ves.    
  8. 8. Empower  your  CEO  to  connect  with  employees,   like  never  before.    
  9. 9. @LoriKasserman@SouthernCompany

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