Yahoo! Confidential Bill Michels  GM & Sr. Director Open Search Platform  [email_address]
Reality of Search  Huge Barriers of Entry Yahoo! Confidential <ul><li>Three players dominate the market, giving users limi...
Fantastic Business Model  Ripe for Innovation  Yahoo! Confidential <ul><li>The economics of Search are the healthiest on t...
The Yahoo! BOSS Offerings uge API A self-service, web services model to access Yahoo’s various search indexes: <ul><ul><li...
BOSS API <ul><li>Terms that allow users to: </li></ul><ul><li>Re-rank results </li></ul><ul><li>Blend results/content sour...
<ul><li>Platform for intelligently building and blending three corpuses </li></ul><ul><ul><li>Partner structured data, whi...
Yahoo! Confidential Sorting options <ul><li>Refiners </li></ul><ul><li>Property </li></ul><ul><li># of comments </li></ul>...
BOSS Economics <ul><li>BOSS is offered as a web services model  </li></ul><ul><ul><li>Developers pay based on the volume o...
What can be built with the BOSS API? New presentation models
What can be built with the BOSS API? Client / Browser integrations
What can be built with the BOSS API? New ranking models
What can be built with the BOSS API? Vertical/niche search products
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Yahoo! Search Boss at Alt Search Engines 03 2009

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  • Yahoo! Search Boss at Alt Search Engines 03 2009

    1. Yahoo! Confidential Bill Michels GM & Sr. Director Open Search Platform [email_address]
    2. Reality of Search Huge Barriers of Entry Yahoo! Confidential <ul><li>Three players dominate the market, giving users limited choice </li></ul><ul><li>Becoming a serious Search principal requires a massive capital investment and access to top technical talent </li></ul><ul><ul><li>Approximately $300M in cap-ex commitment </li></ul></ul><ul><ul><li>People, knowledge, experience </li></ul></ul><ul><ul><li>Hardware, operations, and infrastructure </li></ul></ul><ul><ul><li>Data, relevance and ranking models </li></ul></ul>
    3. Fantastic Business Model Ripe for Innovation Yahoo! Confidential <ul><li>The economics of Search are the healthiest on the Internet, arguably in the history of software </li></ul><ul><ul><li>Growth continues: Google Search revenue will surpass Microsoft Windows revenue in early 2009 </li></ul></ul><ul><ul><li>Monopoly-like margins: Search margins are greater than Windows margins – +75% </li></ul></ul><ul><ul><li>Concentration of Wealth: By 2009, half of the world’s online advertising is expected to flow through Google’s systems </li></ul></ul><ul><li>At the same time Search is prime for innovation </li></ul><ul><ul><li>Social graphs and user insights can be leveraged to develop new relevance models </li></ul></ul><ul><ul><li>Semantic technology can improve upon query intent and page information </li></ul></ul><ul><ul><li>New presentation frameworks can revolutionize how material is surfaced </li></ul></ul><ul><ul><li>Clustering algorithms can aggregate and display similar themes together </li></ul></ul><ul><ul><li>Social tagging and bookmarking can be indicators of relevance </li></ul></ul>
    4. The Yahoo! BOSS Offerings uge API A self-service, web services model to access Yahoo’s various search indexes: <ul><ul><li>University of Illinois Urbana Champaign </li></ul></ul><ul><ul><li>Carnegie Mellon University </li></ul></ul><ul><ul><li>Stanford </li></ul></ul><ul><ul><li>Purdue University </li></ul></ul>Vertical Lens Highly customized and tuned vertical & niche search engines: <ul><ul><li>Academic </li></ul></ul><ul><ul><li>Working with the following universities to allow for wide-scale research in the search field: </li></ul></ul>Yahoo! Confidential <ul><ul><li>Web Search (w/ Index data) </li></ul></ul><ul><ul><li>Image Search </li></ul></ul><ul><ul><li>News Search </li></ul></ul><ul><ul><li>Spelling </li></ul></ul><ul><ul><li>Site Explorer </li></ul></ul><ul><ul><li>Indexing of 3 rd party structured data </li></ul></ul><ul><ul><li>White list of URLs – up millions </li></ul></ul><ul><ul><li>Blending of structured data and Web data </li></ul></ul>(Currently not self-serve)
    5. BOSS API <ul><li>Terms that allow users to: </li></ul><ul><li>Re-rank results </li></ul><ul><li>Blend results/content sources </li></ul><ul><li>Use any monetization platform </li></ul><ul><li>Access unlimited queries </li></ul><ul><li>Present results in any way </li></ul><ul><li>Brand their products in any way </li></ul><ul><li>Features/Data: </li></ul><ul><li>Web/Image/News/Spelling </li></ul><ul><li>Key Terms (from Search Assist) </li></ul><ul><li>SearchMonkey Structured Data </li></ul><ul><li>Expanded Abstracts </li></ul><ul><li>Page data from Search Exp. </li></ul><ul><li>40+ lang/region pairs </li></ul><ul><li>Porn/Adult filtering </li></ul><ul><li>Mashup Framework </li></ul>Yahoo! Confidential
    6. <ul><li>Platform for intelligently building and blending three corpuses </li></ul><ul><ul><li>Partner structured data, white-list of URLs, and Web search index </li></ul></ul><ul><li>Structured data features </li></ul><ul><ul><li>Real time indexing of partner data </li></ul></ul><ul><ul><li>Control of schema and refiners </li></ul></ul><ul><ul><li>Protection and isolation of data </li></ul></ul><ul><ul><li>Custom tuning of results </li></ul></ul><ul><li>White-list of URLs </li></ul><ul><ul><li>Partner defined portion of Web search index </li></ul></ul><ul><ul><li>Ability to include top-level domains, individual URLs, wild cards </li></ul></ul><ul><ul><li>URL count can be in millions </li></ul></ul>INTERNET All crawled, ranked and presented in a single API Partner Related URLS Partner Structured Data Yahoo! Confidential BOSS Vertical Lens
    7. Yahoo! Confidential Sorting options <ul><li>Refiners </li></ul><ul><li>Property </li></ul><ul><li># of comments </li></ul><ul><li>- Author </li></ul>Native branding & presentation style <ul><li>Structured data </li></ul><ul><li>Comments </li></ul><ul><li>Author </li></ul><ul><li>Date </li></ul>Shortcuts YSM Ads Vertical Lens Implementation
    8. BOSS Economics <ul><li>BOSS is offered as a web services model </li></ul><ul><ul><li>Developers pay based on the volume of queries and type of query </li></ul></ul><ul><ul><li>Query type are determined by the depth of results and index vertical </li></ul></ul><ul><ul><li>Developers are free to use third party advertising products with BOSS </li></ul></ul><ul><ul><li>Fees will be introduced in May </li></ul></ul><ul><li>In lieu of fees option for Yahoo Search ads with a revenue share </li></ul><ul><ul><li>Must meet certain volume requirements </li></ul></ul><ul><ul><li>Self-serve version of coming </li></ul></ul>Yahoo! Confidential Units cost $0.10 (per 1000 API calls)
    9. What can be built with the BOSS API? New presentation models
    10. What can be built with the BOSS API? Client / Browser integrations
    11. What can be built with the BOSS API? New ranking models
    12. What can be built with the BOSS API? Vertical/niche search products

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