Bsm wk ii_su12


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BSM Summer 2012 second class slides

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  • Student photos – change your settings; show how; even if you block others from viewing, what is your first impression
  • Hangouts: -- Look good on video
  • Bsm wk ii_su12

    1. 1. Session II: Beginning Social MediaProfessional Certificate in Digital & Social MediaInstructor: Yadira Galindo 1
    2. 2. Session II Overview Session I Review Assignment I Review and New Assignment SM 101: Pinterest SM 101: Google+ SM 101: YouTube SM 101: Facebook Part I 2
    3. 3. Session I Review• Social media will help you enhance your onlinebrand and expand your reach• Develop a social media strategy and protocols – Define goals and objectives – Pinpoint your audience – Audit your resources (I mean really audit!)• Engage your audience; communicate, don’t talk to them• Your profile is your first impression, design it wisely – Choose a photo that captures the you that you want people to see (no party shots) – Choose your username equally wisely – Ensure your bio is current and fully filled out. • Draft your bio carefully using keywords, yet personalize it • Add your URL • Be consistent across the board 3
    4. 4. Assignment I Review and Homework• Private vs. Personal vs. Professional – How do you balance? – Or do you keep separate accounts?• Apps requesting personal data• Social media etiquette – Language – Photos – Credit where credit is due – Sales pitch – What about follow back?Assignment 2:All students: Review your FB page. Do you see any changes you need to make? Post on the group site changes you’re making and why, or why not. Post one link to something new you learned about FB. Comment.Matriculated: Post three times on each of the designated SM apps. 3
    5. 5. Social Media 101: Pinterest • Fastest growing social network ever. Site had 11.7 million unique U.S. visitors in Jan. 2012, making it the fastest site ever to break through the 10 million unique visitor mark. • Think of it as a virtual pinboard. Sometimes called an “aspirational social network,” users create, manage and share themed image collections. • Users can browse other pinboards, re-pin images and likeFirst prototype launched in the content posted.March 2010. Co-founder Ben • Popular with American women and, in 2012, it wasSilbermann said he personally reported that 83% of the U.S. users were women. In Britain,wrote to the sites first 5,000users offering his personal however, 56% of the user were male and about 10 yearsphone number and even younger than in the U.S., where the age range was typicallymeeting with some of its 35-44. More on Pinterest.users.More on Wikipedia. 15
    6. 6. Social Media 101: Pinterest Anatomy of Pintrest 15
    7. 7. Social Media 101: Pinterest • Why it is news? • “After mounting criticism, Pinterest strikes back against copyright questions with a new attribution system.” – Digital Trends, 5/1/2012 • Most popular pins of all-time (relatively speaking, ofLaunched in May course): food and drink, 29%; DIY crafts, 13.4%. –2003, LinkedIn’s Huffington Post, 4/14/2012membership grows byapproximately two newmembers every second. • “Pinterest Is Now the Third Most Popular Social Network in the U.S.” – Social Times, 4/6/2012More on Wikipedia. • How do you use it? Contests, catalog, sharing recipes, crafts, you name it as long as it is visual! 15
    8. 8. Social Media 101: Google+ • Declared by outlets like the New York Times to be Google’s biggest attempt to rival Facebook, it is actually the company fourth try at a social network. • Earlier this year, it reported 100 million users and 60 percent daily engagement. • As of February, Google+ users are only spending 3.3 minutes monthly and trending down. By comparison, Facebook users currently spending 7.5 hours using monthly.Launched in June 2011,Google+ upside includes • Single male-dominated (70-30) and geek-driven (topintegration into existing users include students, but also webGoogle products. designers, engineers and software developers). Top countries are U.S. and India. More on demographics.More on Wikipedia. 15
    9. 9. Social Media 101: Google+ •Circles: You use Circles to organize the people you follow (as well as who follows you) on Google+. And you can use Circles to organize your stream. •Real-time stream: In Google+, the stream flows as new updates are posted. New updates automatically show up at the top of your stream after you log in, and new comments appear automatically as people comment on the posts. Hangouts: Think of hangouts as group video chat. You can chat, via video, with up to ten people at a time-for work and play! Hangouts goes pro with NFL Hangouts +1 and SEO potential: Hello. It is Google, isn’t it? 15 It can help your career?! MediaJobsDaily says yes.
    10. 10. Social Media 101: YouTube •YouTube is the second largest search app behind Google Search •We watch 4 billion hours of YouTube per Month •72 hours are uploaded per minute •YouTube is now investing money in creating its own programming, competing with cable programming •YouTube is a Google subsidiary •You can stream your Google+ Hangout live on Google or archive it there for later viewing •Your company website may run out of bandwidth if you update your videos frequently, keep them on YouTube for people to watch later 15
    11. 11. Social Media 101: Facebook • Yeah. You know what it is. • Facebook is expected to announce that it reached 1 billion users any day now; approximately 80% of monthly active users outside the U.S./Canada. • Service is largely private, with access grated by user and privacy setting managed on personal level. • People 45 and older make up 46% of Facebook users, 57% have completed some college and moreFacebook was founded in women than men.February 2004. Back then,it was only available to • Facebook made its public offering (value: $100students at Harvard. billion) earlier this year, but if you follow the news it hasn’t been leaving up to financial expectations.More on Wikipedia. 15
    12. 12. Social Media 101: FacebookAnatomy of Facebook Group provides a closed space for small Page groups of people to communicate allows an organization, business, celebrity about shared interests or band to maintain a professional presence Profile Profiles (Timelines) represent individuals and must be held under an individual 16
    13. 13. Social Media 101: Facebook • Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. • Pages may only be created and managed by official representatives. • Privacy: Page information and posts are public and generally available to everyone on Facebook. • Audience: Anyone can like a Page to become connected with it and get News Feed updates. There is no limit to how many people can like a Page. • Communication: Page admins can share posts under thePeople who like your Page’s name. Page posts appear in the News Feed of peoplePage will get updates who like the Page. Page admins can also create customizedin their News Feeds. apps for their Pages and check Page Insights to track the Page’s growth and activity. 17
    14. 14. Social Media 101: Facebook • Groups provide a closed space for small groups of people to communicate about shared interests. • Groups can be created by anyone. • Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members. • Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be theGroup members get notified ones you create with small groups of people you know.about all new posts in a groupunless they choose to restrict • Communication: In groups, members receive notifications bytheir group notification settings. default when any member posts in the group. GroupIf group privacy is set to Closed members can participate in chats, upload photos to sharedor Secret, only group members albums, collaborate on group docs and invite members whowill be able to see things that get are friends to group events.posted in the group. 18
    15. 15. Social Media 101: Facebook • Timeline • The new look of profiles and Pages rolled out • Lists • an optional way to organize your friends • Ticker • On the right-hand side of your account, lets you see all your friends’ activity in real-time • Subscribe • Subscribe is a way to hear from people you’re interested in, even if you’re not friends. Also a way to fine-tune your News Feed to get the types of updates you want to see. • Apps • Privacy More: 19
    16. 16. Social Media 101: Facebook To share? Or not to share!1. Video (least common content of big 1. Full birth date, place 2. Your mother’s maiden name four shared) 3. Your home address2. Photos 4. Long trips away3. Links (most common) 5. Short trips & check-ins4. Status updates 6. Inappropriate photosa. Think high sharing value! 7. Confessionalsb. Post content from other sources 8. Your phone number 9. Vacation countdownsc. Be unique 10. Child’s named. Be distinct 11. Risky behaviorse. Be fresh 12. Home layoutsf. Be relevant 13. Your profile as “public,” or available on “public search” More: What consumers share on Facebook -- and why More: What NOT To Post On Facebook 20