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How to Use Social Media to Build Excitement, Attendance, & Engagement for Your Next Conference or Event


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How to Use Social Media to Build Excitement, Attendance, & Engagement for Your Next Conference or Event

  1. 1. how to use social media<br />to build excitement, attendance & engagement for your next event or conference<br /><br />
  2. 2.
  3. 3. what people want from nonprofit events<br />To learn<br />To be entertained, have fun<br />Meet other people, network<br />Have conversations<br />Share their opinions with others<br />Be recognized<br />To know what’s next, follow-up<br />
  4. 4. excitement<br />
  5. 5. attendance<br />
  6. 6. engagement<br />
  7. 7. four tools<br />Blogs<br />Free, self-hosted or integrated into org’s website to share information<br />Twitter<br />Free tool to share short updates & connect people<br />YouTube<br />Free video sharing tool to spread awareness<br />Flickr<br />Free photo sharing tool to provide visual history<br />
  8. 8. blogs <br />Create your own media coverage<br />Event summaries, keynote recaps, session highlights from workshops, etc.<br />Blog on your org’s blog<br />Set-up a special event blog<br />Ask attendees to post to their org’s blogs<br />Invite guest bloggers<br />Exchange event registration for blog coverage<br />
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  10. 10. twitter<br />Hashtags for event<br />Related hashtags for your cause: #nonprofit #philanthropy #p2 #hcr#lgbt<br />Twitter list of attendees<br /> allows users to autofollow<br />Monitor the conversation before, during & after<br />Tools: Hootsuite, Tweetdeck<br />Exchange event registration for live tweeting<br />Start Twitter now so you have followers when your event comes around<br />
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  13. 13. youtube<br />Visual representation of what to expect from your event <br />Don’t have to hire a videographer, can use digital cameras or FlipCams<br />Welcome message from CEO <br />Creative promo videos<br />Get reactions from attendees, post clips<br />Record keynote speeches, portions of popular sessions, post to blog/website<br />
  14. 14. case studies<br />ASAE & the Center’s Annual Meeting <br />Promo video about conference sessions<br />Council on Foundations 2011 Conference<br />Promo showcases 2010 attendees, invites feedback for next year’s conference<br />NAACP 101st Convention<br />Video highlights reactions from attendees<br />Nonprofit Technology Network Conference<br />Viral video showing ED doing “Single Ladies” dance after raising $10K in scholarship funds <br />
  15. 15. flickr<br />Allows pictures to be shared widely<br />Don’t need a photog, can use digital cameras<br />Ask attendees to take their own photos & share them<br />If you have a photog, ask them to make photos publicly available, not behind a pay wall<br />Can also post to your org’sFacebook page & allow attendees to tag themselves <br />
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  17. 17. First, why?<br />Then:<br /><ul><li>How? (tools)
  18. 18. Who? (staff)
  19. 19. When? (timeline, workplan)</li></li></ul><li>questions?<br /><br />@rosettathurman<br />