Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

WUNMadridpresentations

510 views

Published on

Sean Moffitts Uploads

Published in: Technology
  • The YMCA World Urban Network CEO Conference in Madrid July 17th to 22nd will feature a day on communication and impact using the social media and will feature Sean Moffitt,co-author of WikiBrands-'Reinventing your company in a customer-driven market place'. But why wait until then --start by taking a look at slide share WUNMadridpresenations.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

WUNMadridpresentations

  1. 1. World Urban Network Digital Engagement Inspiration Deck #1 “Great Websites” April 5th, 2012
  2. 2. “Customers don’t forgiveorganizations for bad websites”
  3. 3. “It takes 99% of us less than 4 seconds to determine if they want to stick around you’re website…” What’s it saying?
  4. 4. “Users spend most of their time on other websites…this meansthat users gear their expectations for your site by what they have learned to expect elsewhere.” Jakob Nielsen
  5. 5. The Higher Call of Great Websites
  6. 6. Landing Page Features
  7. 7. Website Criteria – Overall Impact Overall Criteria Pts. Impact First Creates immediate wow, looks /10 Impressions contemporary, causes to sign up, engages for significant time Simplicity Uncluttered, readable, graphic/colourful, strong /5 calls to action, infographics/flowcharts, above the fold Uniqueness Distinctively branded, unique graphics, brand /5 consistency, look and feel diff. from competitors, Typography Dynamic Slider windows, Dynamic news feeds, Rollover /3 prompts, Real-time response and feedback Multimedia Varied and interesting use of animation, pictures, /2 video, music, mashups
  8. 8. Website Criteria - ContentContent Criteria Pts.Usefulness Helps users, up-to-date, interactive, provides /3 real value, customized, well-presented, breadth, has a point of viewTransparency Real people/employees, mission /3 statement/manifesto, policies and rulesCredentials Evidence of popularity, third party or customer /3 testimonials, Organizational authorityHuman/Fun Conversational language, Humour, /3 Consistency with audience, enthusiasm, Stories, leaves you wanting moreIncentives/Ne Dynamic stream of news, Campaigns, Offers, /3ws Competitions, External links, Opportunity for fame
  9. 9. Website Criteria - NavigationNavigation Criteria Pts.Search Internal search engines, menus, support, /3ability mental model on what to expect when you clickLinks Graphic links, internal links, return to home /3 menu easy, links open in new windowsIntuitive Top options for clicking dependent on user /3 and place on site, priority of informationMenus Consistency of presence, descriptiveness /3Types of user New vs. returning user, Country and /3reaction language of user, Tiered user access
  10. 10. Website Criteria – User ExperienceUser Experience Criteria Pts.Usability Limited click to completion, no need to upload /3 new software, browser and monitor capability, Download speed, Cross platformKnowledge of Adaptive, flexible taxonomies, know history, /3users analytics inform experience, customizable environmentSecurity Safe for users to use, not flagged by filters, /3 password protectionTroubleshooting Strong Q&As, How-tos, Tracking /3 orders/process, Virtual live customer serviceEasy to Contact Availability of forms, contact us page, triage to /3 the right person in the organization
  11. 11. Website Criteria - FindabilityFindability Criteria Pts.Smart URL Short, intuitive, .com, Multiple vanity urls /3Metatags and Own the best relevant words, each page /3Keywords sufficiently tagged and namedLinks Good level of working inbound and outbound /3 links, seamlessly linked micrositesPartners and Network of partners, community of /3Affiliates ambassadors, employee extensionsFunnel Social networks and content drive back to /3 website
  12. 12. Website Criteria - SociabilitySociability Criteria Pts.Blog Content Frequent, well-tagged, relevant, engaging posts, /3 Smart headlines, Strong user engagementSocial Top social network integrated apps, easy to /3Integration register through social profiles, activity linked to social network feedsCommunity Provides forums, crowdsourcing and /3 microcommunities for participation, community moderationEasy to link Compatible with all the key social networks, /3 automated actions/emails, widgetsParticipation Ability to participate, to give and receive, hear /3 and respond, real-time feedback, peer to peer capability, leaderboards
  13. 13. 50 Great Websites
  14. 14. #1- lululemon – Fitness with a CausePros - Visual, Point of view - Manifesto, Great Content, Ambassadors, Menus http://shop.lululemon.com/home.jsp
  15. 15. #2- Icebreaker – Visual Active StorytellerPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  16. 16. #3 TakingItGlobal – Global Youth Leader CommunityPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  17. 17. #4- Ashoka – Changemaking via YouthPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  18. 18. #5- Tourism Australia – Map-based Travel DiscoveryPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  19. 19. #6- Twitter Stories – Tales from 140 CharactersPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  20. 20. #7 Moo.com – The Loveable CommodityPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  21. 21. #8- Outside 127 Hours – User-Generated Video InspirationPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  22. 22. #9- The Responsibility Project – From insurance comes conversation…Pros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  23. 23. #10- SHFT – Curating the Best Sustainable Stuff to Notice and Talk AboutPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  24. 24. #11- NASA – Making Space WatchablePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  25. 25. #12- Mint – Bringing to Life Personal FinancePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  26. 26. #13 - Tribeca Films – Telling the Stories of the StorytellersPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  27. 27. #14- Freelancer – Crowdsourcing simply explained..Pros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  28. 28. #15 - Sundance Festival – A lot of content colurfully displayed…Pros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  29. 29. #16- Open Ideo – Posing Challenges to the Creative WorldPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  30. 30. #17- Crowdriser – Real-Time Call to ActionsPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  31. 31. #18- Historypin – Creating a new catgroy of visual websitePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  32. 32. #19 Vibram – Provocative TechnologyPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  33. 33. #20-- Life – Cultures and Eras in PicturesPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  34. 34. #21- The Johnny Cash Project – Multimedia Creative ProductionPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  35. 35. #22 - The Tiziano Project – Kurdistan’s Tapesty of StoriesPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  36. 36. #23 – National Geographic – Nature as an Art GalleryPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  37. 37. #24 – Dropbox – Simple Solution, Simply ExplainedPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  38. 38. #25 Vitro Design Museum – Content on a Different Menu PlanePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  39. 39. #26 – Lego – Toys with Announcement ValuePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  40. 40. #27 – Boss Bottled – A Super Curated, Nocturnal, Manly Problem SolverPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  41. 41. #28 – AARP – Bringing the Everyday To LifePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  42. 42. #29 – AVAAZ – Wearing a Cause on a Digital SleeevePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  43. 43. #30 Ushahidi – Simple CrowdsourcingPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  44. 44. #31 – Brains on Fire – The Personal and Intimate AgencyPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  45. 45. #32 TED – Inspirational 20 Minute Video BlissPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  46. 46. #33 – Kiva – Telling Stories and Providing Hope Around the WorldPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  47. 47. #34 – Quirky – If You Can Think It, You Can Do ItPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  48. 48. #35 Equinox – The Fitness Experience and Lifestyle BrandPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  49. 49. #36 GE Ecomagination – Imagining The FuturePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  50. 50. #37 – One – Multiple Channels, One CausePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  51. 51. #38 Wonderopolis – Daily Educational InspirationPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  52. 52. #39 – Freerice – A Reciprocal and Fun RelationshipPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  53. 53. #40 – Nike+ - Aesthetically Beautiful FitnessPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  54. 54. #41 – Nesta – Solving for a Different Kind of FuturePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  55. 55. #42 Umbra – Design Well DesignedPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  56. 56. #43 The Nature Conservancy – Providing Greener HopePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  57. 57. #44 Make It Right – The Continuing Hurricane Katrina CausePros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  58. 58. #45 Crumpler – Fashion Icon MenusPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  59. 59. #46 Threadless – Fun and Irreverent Design Challenges and T-ShirtsPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  60. 60. #47 Trendspotting – Prescribing and Anointing What’s NextPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  61. 61. #48 8Tracks – A Gallery of DIY DJsPros - Photographic, stories of founder/history,Authenticity - Trace back yourgarment http://ca.icebreaker.com/
  62. 62. #49 Pinterest – Curating Visual SplendourPros - Simple 5 column architecture, Track Popularity, Single purpose http://pinterest.com/
  63. 63. #50 Blurb – Putting Personalization Right Into Your Hands SimplyPros - Tagline, Big Visual, 1-2-3 Step process, Focused Call to Action, Valueadds– Apps, Extra, Ideas , Content Rich (50 menu opts) http://www.blurb.com/
  64. 64. Survey Monkey Invite and Tout

×