How can YEKRA help me
FIND MY AUDIENCE
SELL MORE ONLINE
without spending on advertising?
We get a lot of questions about our AfﬁliateConnect
technology from clients. Most often…
Sirius is an explosive documentary about next-generation energy
and potential extraterrestrial technologies.
We loved watching it, and we were extremely excited to see
how the ﬁlmmakers experimented with AfﬁliateConnect, YEKRA’s
one-of-a-kind ﬁlm marketing tool. Through YEKRA, the Sirius team
ignited their community of backers and evangelists to action. By
turning suppor ters into curators and promoters, Sirius spread
their message and sold their content around the world through
an extensive, passionate online network.
C A S E S T U D Y : S I R I U S
² Sirius grossed over $250,000 in the ﬁrst 48
² Over $550,000 grossed to date and growing
² Curated by 1,765 afﬁliates who then promoted
to their own audiences
² Approximately 50% of total gross was sold
² 10% of gross came from Yekra.com as a direct
result of Yekra marketing to its members
² Top afﬁliate earned over $11,000 in
commissions and is still earning today
P E R C E N T A G E O F S A L E S
S I R I U S S E T T H E R E C O R D
F O R O N L I N E D O C R E L E A S E S A L E S .
If you engage your community to help sell your ﬁlm, they can drive more sales than
your website directly. Half of Sirius’ revenue came from afﬁliates.
“A revolutionary distribution platform – we had over $250k in sales in the ﬁrst 48 hours which we were able to
track in real time, while maintaining full control over the rights to our ﬁlm” - J.D. Seraphine, Producer of Sirius
P R E - S A L E S M A T T E R .
² Sirius made the ﬁlm available for pre-order over
a month before launch
² Afﬁliates were incentivized to sign up because
the ﬁlm was only available through them and the
² During pre-release, viewers could buy from the
trailer instantly, without being redirected
² Pre-sales were sold at a reduced price to
incentivize early bird purchases and to further
incentivize afﬁliates to promote
² Over 50% of Sirius afﬁliates signed up and
started actively promoting before the release
² This served as free advertising to targeted
audiences for the producers, generating millions
of free and targeted impressions
² The ﬁlm’s revenue increased exponentially in the
ﬁnal days and hours leading up to release.
18-Apr 19-Apr 20-Apr 21-Apr *April 22
S I R I U S P R E - S A L E S
H I G H L I G H T S
E X C L U S I V E C O N T E N T H E L P S S E L L .
² During the pre-sale period, the Sirius team delivered
YEKRA “Goodie Bags” to afﬁliates with exclusive clips and
promotion material from the ﬁlm, which they reserved
² The clips became increasingly compelling and
contributed to sales and overall buzz surrounding the
² All afﬁliates were encouraged to post clips to their own
YouTube accounts or share the ﬁlmmaker’s listing directly.
² Over 500 afﬁliates posted the clips to their own YouTube
accounts and overlaid their YEKRA simple links to drive
² Afﬁliates also created their own videos for their channels
and promoted their YEKRA afﬁliate links - this alone
earned one afﬁliate $3,920.
² After afﬁliates had the clips exclusively for 24 hours, the
Sirius team sent the clips to anyone who had bought a
pre-sale of the ﬁlm.
² This incentivized pre-sale buyers with the reason and
content to become afﬁliates and promote the ﬁlm.
² Users who didn’t sign up were also encouraged to share
the content with their networks.
If you crowdfund your ﬁlm, you already have an army of engaged fans, curators,
promoters and evangelists (all, “afﬁliates”) ready to go. You just need to activate them.
C R O W D F U N D I N G H A S A S E R I O U S L Y L O N G T A I L .
² At the time of its campaign, Sirius held the record for the highest
documentar y raise in histor y.
² Sirius realized that they had a huge database of potential promoters just
waiting to help the cause and get rewarded for it!
² 53% of the Sirius backers signed up as afﬁliates to promote the release of
the ﬁlm. Many of these afﬁliates earned back their crowdfunding investment –
plus a healthy return!
² These backers/afﬁliates became some of Sirius’s top sellers
S I R I U S ’ R E L E A S E W I N D O W
S T R A T E G Y G E N E R A T E D D E M A N D .
The Sirius team decided not to make their ﬁlm available
online through any other retailer other than afﬁliates,
YEKRA and themselves, through the pre-sale period and
during the ﬁrst twelve months of release.
Contrary to common folklore, the early success of Sirius
on one online platform did not result in major platforms
refusing to host and sell the movie. Actually, it drove
demand from traditional distributors to acquire the ﬁlm
and release it onto other digital platforms.
Over one year after its original online premiere through
YEKRA, a signiﬁcant US distributor acquired Sirius, paying
a meaningful minimum guarantee to the producers.
T H A N K YO U F O R R E A D I N G !
If you found this case study useful, please share it with your fellow
ﬁlmmakers, producers and distributors
If you’d like to useYEKRA to help your ﬁlm reach its online audience,
visit www.YEKRA.com to get started