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YEKRA Case Study: Sirius

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We get a lot of questions here at YEKRA about our affiliate program, also known as AffiliateConnect.

Most often... "How can YEKRA help me find my audience and sell more online without the need to spend on advertising?"

This case study highlights how publishers NOT using YEKRA are currently leaving 60% of their revenues on the table.

For more information, please visit: https://www.yekra.com/corp/filmmakers

Published in: Technology
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YEKRA Case Study: Sirius

  1. 1. How can YEKRA help me FIND MY AUDIENCE SELL MORE ONLINE without spending on advertising? We get a lot of questions about our AffiliateConnect technology from clients. Most often…   & 2
  2. 2. Sirius is an explosive documentary about next-generation energy and potential extraterrestrial technologies. We loved watching it, and we were extremely excited to see how the filmmakers experimented with AffiliateConnect, YEKRA’s one-of-a-kind film marketing tool. Through YEKRA, the Sirius team ignited their community of backers and evangelists to action. By turning suppor ters into curators and promoters, Sirius spread their message and sold their content around the world through an extensive, passionate online network. C A S E S T U D Y : S I R I U S 3
  3. 3. R E S U L T S T O D A T E 4
  4. 4. ²  Sirius grossed over $250,000 in the first 48 hours. ²  Over $550,000 grossed to date and growing ²  Curated by 1,765 affiliates who then promoted to their own audiences ²  Approximately 50% of total gross was sold through affiliates ²  10% of gross came from Yekra.com as a direct result of Yekra marketing to its members ²  Top affiliate earned over $11,000 in commissions and is still earning today 5 AFFILIATES 50% FILM WEBSITE 40% YEKRA 10% P E R C E N T A G E O F S A L E S S I R I U S S E T T H E R E C O R D F O R O N L I N E D O C R E L E A S E S A L E S . If you engage your community to help sell your film, they can drive more sales than your website directly. Half of Sirius’ revenue came from affiliates. “A revolutionary distribution platform – we had over $250k in sales in the first 48 hours which we were able to track in real time, while maintaining full control over the rights to our film” - J.D. Seraphine, Producer of Sirius
  5. 5. W H A T W E L E A R N E D 6
  6. 6. P R E - S A L E S M A T T E R .   ²  Sirius made the film available for pre-order over a month before launch ²  Affiliates were incentivized to sign up because the film was only available through them and the filmmakers’ site ²  During pre-release, viewers could buy from the trailer instantly, without being redirected ²  Pre-sales were sold at a reduced price to incentivize early bird purchases and to further incentivize affiliates to promote ²  Over 50% of Sirius affiliates signed up and started actively promoting before the release ²  This served as free advertising to targeted audiences for the producers, generating millions of free and targeted impressions ²  The film’s revenue increased exponentially in the final days and hours leading up to release. $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 18-Apr 19-Apr 20-Apr 21-Apr *April 22 (Before Release at 7pm PST) S I R I U S P R E - S A L E S 1 H I G H L I G H T S 7
  7. 7. E X C L U S I V E C O N T E N T H E L P S S E L L .   405K views 775K views 1.2M views 4M views ²  During the pre-sale period, the Sirius team delivered YEKRA “Goodie Bags” to affiliates with exclusive clips and promotion material from the film, which they reserved during editing. ²  The clips became increasingly compelling and contributed to sales and overall buzz surrounding the film. ²  All affiliates were encouraged to post clips to their own YouTube accounts or share the filmmaker’s listing directly. ²  Over 500 affiliates posted the clips to their own YouTube accounts and overlaid their YEKRA simple links to drive sales. 2 ²  Affiliates also created their own videos for their channels and promoted their YEKRA affiliate links - this alone earned one affiliate $3,920. ²  After affiliates had the clips exclusively for 24 hours, the Sirius team sent the clips to anyone who had bought a pre-sale of the film. ²  This incentivized pre-sale buyers with the reason and content to become affiliates and promote the film. ²  Users who didn’t sign up were also encouraged to share the content with their networks. 8
  8. 8. If you crowdfund your film, you already have an army of engaged fans, curators, promoters and evangelists (all, “affiliates”) ready to go. You just need to activate them. C R O W D F U N D I N G H A S A S E R I O U S L Y L O N G T A I L .   ²  At the time of its campaign, Sirius held the record for the highest documentar y raise in histor y. ²  Sirius realized that they had a huge database of potential promoters just waiting to help the cause and get rewarded for it! ²  53% of the Sirius backers signed up as affiliates to promote the release of the film. Many of these affiliates earned back their crowdfunding investment – plus a healthy return! ²  These backers/affiliates became some of Sirius’s top sellers 3 9
  9. 9. S I R I U S ’ R E L E A S E W I N D O W S T R A T E G Y G E N E R A T E D D E M A N D . The Sirius team decided not to make their film available online through any other retailer other than affiliates, YEKRA and themselves, through the pre-sale period and during the first twelve months of release. Contrary to common folklore, the early success of Sirius on one online platform did not result in major platforms refusing to host and sell the movie. Actually, it drove demand from traditional distributors to acquire the film and release it onto other digital platforms. Over one year after its original online premiere through YEKRA, a significant US distributor acquired Sirius, paying a meaningful minimum guarantee to the producers. 10
  10. 10. T H A N K YO U F O R R E A D I N G ! If you found this case study useful, please share it with your fellow filmmakers, producers and distributors If you’d like to useYEKRA to help your film reach its online audience, visit www.YEKRA.com to get started 11

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