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E. M.

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E. M.

  1. 1. EXPERIENTIAL MARKETING
  2. 2. Contents Application of Experiential Marketing to an Event Introduction Samples of Events w/ Experiential marketing Conclusion 1 2 3 4
  3. 3. Introduction <ul><li>The Evolution of EXPERIENTIAL MARKETING </li></ul><ul><li>- The traditional &quot;features-and-benefits” marketing, cast to a wide audience that includes not only those who may benefit from a brand or product, but also those who would not benefit at all. </li></ul>(As a result of such traditional marketing, people avoid messages whenever possible and by any means possible.)
  4. 4. <ul><li>It is a concept that integrates elements of: </li></ul>Experiential Marketing emotions logic General thought processes
  5. 5. <ul><li>It connects & combines all the senses to satisfy the customers: </li></ul>Experiential Marketing Actual Customer Experience Internet, Radio, TV, Billboards, Etc.
  6. 6. Survey Says: 75% of customers 72% 18-23 years old says it is extremely influential on their overall opinion of brands and products say it would make them more receptive to the brand/ product advertising 80% Teen Customers say it would increase and quicker purchase consideration 75% Women Customers say they’d tell others about the experience
  7. 7. Samples of Events with Experiential Marketing VIDEO
  8. 8. Application of Experiential Marketing to an Event “ Role Playing”
  9. 9. Keys in Measuring ROI using Experiential Marketing <ul><li>Focus on the goals of the program </li></ul>1 <ul><li>Capture the cross-effects of marketing activities </li></ul>2
  10. 10. … keys in measuring ROI using Experiential Marketing <ul><li>Focus on revenue generating behaviors </li></ul>3 <ul><li>It is not just what they are saying, but to who and how </li></ul>4 <ul><li>Know where you stand </li></ul>5
  11. 11. Experiential Marketing as a Valuable Way to Increase ROI: Survey says: 75% of Consumers say it would make them more receptive to the product/ brand’s advertising 75% of Consumers 8 out of 10 Consumers say they would extremely or very likely to tell others after participating in a live marketing say that they had told others about the experience
  12. 12. Conclusion Experiential Marketing “ The better and actual customer experience, the big chance on greater return on investment.” Return On Investment =

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