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Digital Media Strategy
Presented by Xue Kang
What is NET-A-PORTER.COM?
• World’s premier online luxury fashion retailer
• Founded by Natalie Massenet in June 2000
• Pr...
TARGET AUDIENCE
• Style-savvy fashion buyer
• Female from age 18 to 55
• College students
• Businesswomen
• Fashion writer...
GOALS and CHALLENGES
• Effectively increase online sales and
page views of net-a-porter. com
• Increase people’s brand awa...
BIG IDEA
• Focus on building a cutting-edge luxury
fashion online shopping brand
• Develop fashion activities around net-a...
TOOLS AND TACTICS
- how to make the “big idea” come true
• Social Media Websites
• Mobile Services
• Creative Emails
• Dig...
ONLINE MAGAZINES AND BLOGS – Inbound Marketing
Facebook, Twitter and Pinterest
KEP PERFORMANCE INDICATORS
- how to measure the success?
• Record the number of people visited
• Website traffic flow
• Cu...
BUDGET
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NET-A-PORTER - DIGITAL MEDIA STRATEGY

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NET-A-PORTER - DIGITAL MEDIA STRATEGY

  1. 1. Digital Media Strategy Presented by Xue Kang
  2. 2. What is NET-A-PORTER.COM? • World’s premier online luxury fashion retailer • Founded by Natalie Massenet in June 2000 • Provides website stage, presented in the style of a fashion magazine • Global reach and popular designers
  3. 3. TARGET AUDIENCE • Style-savvy fashion buyer • Female from age 18 to 55 • College students • Businesswomen • Fashion writer • Luxury buyers • People who are interested in latest fashion trends • Designer prefer buyers Customers of net-a-porter. com are from all around the world
  4. 4. GOALS and CHALLENGES • Effectively increase online sales and page views of net-a-porter. com • Increase people’s brand awareness • Set net-a-porter as a professional luxury online shopping brand • Large amount of similar online luxury retailers • People pay more attention on the new, we have to keep changing
  5. 5. BIG IDEA • Focus on building a cutting-edge luxury fashion online shopping brand • Develop fashion activities around net-a- porter • Unprecedented websites
  6. 6. TOOLS AND TACTICS - how to make the “big idea” come true • Social Media Websites • Mobile Services • Creative Emails • Digital Marketing • Inbound Marketing • Google AdWords
  7. 7. ONLINE MAGAZINES AND BLOGS – Inbound Marketing
  8. 8. Facebook, Twitter and Pinterest
  9. 9. KEP PERFORMANCE INDICATORS - how to measure the success? • Record the number of people visited • Website traffic flow • Customer feedback – positive feedback directly shows the success of the company • The number of followers on online social networking
  10. 10. BUDGET

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  • julkrabetz

    Feb. 8, 2016

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