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Catapult Your Major Gift Fundraising with Ten Ideas

An effective major gifts program has one of the best returns on investment of all recurrent fundraising products for charities and not-for-profits. Australia and New Zealand have experienced huge growth in large gifts since 2013.

Gail Perry CFRE, Xponential’s international associate, shared her latest insights in a workshop series. In this presentation, Craige Gravestein FFIA CFRE, Xponential Philanthropy Chief Big Gifts, gives his selection of 10 most actionable ideas.

Use these ideas to immediately boost confidence of your major gifts executives, CEO and board, and increase the results from your major gift fundraising.

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Catapult Your Major Gift Fundraising with Ten Ideas

  1. 1. Catapult Your Major Gift Fundraising with Ideas Craige Gravestein CFRE FFIA, Chief Big Gifts of Xponential Philanthropy 10
  2. 2. Gail Perry CFRE, Xponential’s international associate, shared her latest insights in ‘Master the Art of Major Gift Fundraising’ Craige Gravestein FFIA CFRE, Xponential Philanthropy Chief Big Gifts, gives his selection of 10 most actionable ideas
  3. 3. Ask at meetings: Seeking good open-ended questions in your meetings with donors? How did you feel the last time you made a big gift? Why do you care about this organisation? 1
  4. 4. 2 Give a short statement about something new or important, then simply ask: “What are your impressions?” Finding yourself (or your CEO) stuck in too much talking at the donors?
  5. 5. Searching for something authentic for the launch of your capital campaign public phase? Hold a party to honour your organisation’s founders: Evokes your history Communicates to big donors that they too will be honoured 3
  6. 6. Try this statement: 4 "We had always dreamed that we would be able to ….” Refer to any dream to evoke the vision, and the donor can respond without feeling a premature ask Wanting a way to test whether an idea will catch a donor’s imagination and motivation?
  7. 7. Wondering about frequency of contact during cultivation of top donors?5 The more times you are in front of the donor, the bigger the gift
  8. 8. How to respond to: “I like your organisation, but you’re not my priority for giving” Try asking: “What would it take for our organisation to become one of your priorities?” 6
  9. 9. Looking for easy steps for board members’ involvement in fundraising? Get board members to thank donors It is a great first to cultivate their giving potential 7
  10. 10. Finding the time of leadership and program managers is spread thin? Record a video of someone saying ‘Thank You’ 8 Take the video with you to show the donor. Using tablets is becoming more familiar to donors and allows for informal interaction.
  11. 11. 9 Looking for something special in your stewardship program? • Consider what your organisation can offer with the sense of going behind the scenes • Tours need to be planned, but shouldn’t feel stage-managed
  12. 12. 10 Pondering whether giving by board members really matters to donors? In the USA, there are foundations that ask the question in application forms: ‘What percentage of your board members give financially to the organisation?’ Will this start to happen in Australia?
  13. 13. Xponential Philanthropy is the Big Gift Specialist raising millions of dollars for not- for-profit organisations throughout Australia and New Zealand. Follow us on LinkedIn at: https://www.linkedin.com/company/xponential- philanthropy?trk=biz-companies-cym
  14. 14. Royalties • Rockpush | Royalty Free Stock Images: Push the rock | ID 285319 © Arubahost | Dreamstime.com | http://www.dreamstime.com/royalty-free-stock-images-push-rock-image285319 | © <a href="http://www.dreamstime.com/arubahost_info#res30113">Arubahost</a> | <a href="http://www.dreamstime.com/#res30113">Dreamstime.com</a> - <a href="http://www.dreamstime.com/royalty-free-stock-images-push-rock-image285319#res30113">Push The Rock Photo</a> • Footprint | Free Picture: Footprints In The Sand | ID: 193256 | © Jose Fuente | Dreamstime Stock Photos |http://www.dreamstime.com/footprints-in-the-sand-free-stock-image-imagefree193256 • Handshake: http://kompas- tulun.ru/news/izmenilsja_porjadok_predostavlenija_kompensacii_za_tvjordoe_toplivo/2014-04-14-110 • Meeting on chairs | http://www.dex.ne.jp/mantan/illust/psearch/ImageList.cgi?sid=ci008&thumbsize=150&word=&n_list=80&page =45 • Champagne glasses: | https://pixabay.com/nl/champagen-fluiten-champagneglazen-309944/ | Licentie: CC0 Public Domain / Veelgestelde vragen | Vrij voor commercieel gebruik / Geen attributie noodzakelijk • Green screen: | http://www.dumestudios.com/malibu-location-green-screen-studio-photos

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