OPPORTUNITIES IN 2015
MARKET SHARE
TIME SPENT ON MESSAGING
The Phenomenal Rise
of Messaging Apps
Marketers can no longer ignore consumers’ preferred
mobile communication channel – the messaging apps!
With an exponential rise in users engaged on messaging
apps, the era of mobile connectedness is here to stay.
TOP MESSAGING APPS
Sources:
comScore Mobile Metrix MobiLens Audience Profile, Dec 2013 (3 MO. AVG.)
Research Report Consumer smartphone usage 2014: OTT communication services April 2014 Stephen Sale and Martin Scott
Mobile Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges Marketers – emarketer.com
Global Web Index Trends Q3 2014 Summary - Mobile Messaging
http://www.slideshare.net/FlurryMobile/source14-the-age-of
http://www.bgr.in/news/whatsapp-crosses-60-million-monthly-active-users-in-india-now-adding-3-million-active-users-a-month/
http://www.entrepreneur.com/article/230335
http://www.emarketer.com/Article/Whats-Up-with-US-Not-WhatsAppYet/1010892#sthash.zBpvC4Xq.dpuf
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
http://www.analysysmason.com/Research/Content/Reports/consumer-smartphone-usage-OTT-Apr2014-RDMV0/
http://www.businessinsider.in/Messaging-Apps-Will-Be-Bigger-Than-Social-Networks-In-2015/articleshow/45711540.cms
http://mashable.com/2014/08/26/snapchat-10-billion-valuation/
http://www.statista.com/statistics/260819/number-of-monthly-active-whatsapp-users/
Learn more:
www.xploree.com | info@xploree.com
316%
In2013messagingapp
usagegrewawhopping
USERS WORLDWIDE
Of Brazil’s population
uses messaging apps
90%
75%
Of Russia’s population
prefer messaging apps
a
50% Of Britain’s population
utilize messaging apps
Snapchat Line WeChat WhatsApp
100M 300M 400M 700M
Messaging app users have grown in
the millions across the globe.
600 million adults aged 16-64 were using mobile instant
messaging tools by early 2014.
29%
Of adults 18-24 use a
messaging service
almost every day.
79%
Of cell phone owners in the
US say they use text
messaging on their mobiles.
600 million adults aged 16-64 were using mobile instant
messaging tools by early 2014.
18.3 mins
a day
Line 56%
Skype 21%
WhatsApp 17%
KakaoTalk 2%
Viber 1.4%
WeChat 1.0%
Tango 0.7%
Source: App Revenue Share of Select Android and iOS Mobile Messaging Apps Worldwide, 2014
Line 69%
KakaoTalk 20%
WhatsApp 10%
Tango 10%
Viber 0.6%
Kik Messenger 0.1%
WeChat 0.1%
“Messaging apps will be bigger than social networks in 2015”
–Dave Smith, Business Insider
Leading messaging app
WhatsApp Messenger has a
very high daily average
usage (18.3 minutes), higher
than Facebook’s industry
benchmark.
Top messaging apps market share in India*
WhatsApp – 52%
Facebook Messenger – 42%
WeChat – 26 %
46%
40% of global Internet users
are now using mobile
messaging apps, while 46%
are in the APAC region.
2,500
2,000
1,500
1,000
500
4Q11 4Q12 4Q13 4Q14
Big 4 Social Apps
Big 4 Messaging Apps
Graph Source: BI Business Intelligence
MillionsofUsers