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Context,
Immediacy,
Simplicity
Meeting Mobile
Users Expectations
1
For most consumers, mobile is increasingly
becoming the preferred medium of research
and awareness on the path-to-purchase...
Mobile commerce continues to grow –
4 out of 10 mobile users are likely to use
Their smartphones for shopping.
Comrade, US...
52% of UK smartphone owners surveyed
said they would prefer to check their phone
during any downtime
IAB, UK 2013 Survey 4
Brands and marketers have a huge
opportunity on mobile to capture consumer
attention, enhance brand visibility and drive
h...
The most important step in this direction is
to exceed user’s expectations on mobile.
6
Don’t interrupt me, I
want more control on
how and when I access
information and offers.
7
Want to access
content any way
they like
2014 Mobile Behavior Report: salesforce.com/marketingcloud
Top Concern About Acce...
1. Relevance
My expectations are
high. I expect results
to be accurate and
relevant.
9
Personalization and Location Matter
Consumer Intelligence Series – Mobile Advertising by pwc.com 10
Prefer targeting on
pe...
Delight me! I want easier
and faster ways to find
what I need.
11
Easy Access to Information
on Mobile:
2014 Mobile Behavior Report: salesforce.com/marketingcloud 12
Found it easy to find
...
A Positive Customer Experience
Drives Engagement and Purchase
Intent
Nielson/Google Study on Path to Purchase 13
“By 2020 customer experience will overtake
price and product as the key brand
differentiator.”
Customers 2020 Report, Walk...
15
Elements of a Delightful
Mobile User Experience3
16
CONTEXT
User’s Location,
Environment, Activity, Past
Actions etc.
1
17
IMMEDIACY
In the ‘Mobile Moment’, when
the user wants (Information,
Service, Product Purchase and
more…)
2
18
SIMPLICITY
One stop search and easy to
get what the user wants
3
Are you leveraging the power of mobile to
engage your users in moments that
matter?
19
Delivering Happy
Mobile Moments
It’s all about being there when
the user needs you, or even
before they know they would!
w...
21
@XploreeMoments
facebook.com/Xploree
linkedin.com/company/Xploree
slideshare.net/Xploree
#HappyMobileMoments #XploreeMo...
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Mobile Expectations - Context Immediacy Simplicity

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Meeting expectations of users on mobile - CONTEXT IMMEDIACY SIMPLICITY

A positive customer experience is a must for better user engagement and delight. Xploree Search and Discovery platform aims at exceeding this expectation by delivering hypercontextually in the user's 'mobile moment'.

Know more about us at www.xploree.com

Published in: Mobile
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Mobile Expectations - Context Immediacy Simplicity

  1. 1. Context, Immediacy, Simplicity Meeting Mobile Users Expectations 1
  2. 2. For most consumers, mobile is increasingly becoming the preferred medium of research and awareness on the path-to-purchase. 2
  3. 3. Mobile commerce continues to grow – 4 out of 10 mobile users are likely to use Their smartphones for shopping. Comrade, US Survey 3
  4. 4. 52% of UK smartphone owners surveyed said they would prefer to check their phone during any downtime IAB, UK 2013 Survey 4
  5. 5. Brands and marketers have a huge opportunity on mobile to capture consumer attention, enhance brand visibility and drive higher conversions. 5
  6. 6. The most important step in this direction is to exceed user’s expectations on mobile. 6
  7. 7. Don’t interrupt me, I want more control on how and when I access information and offers. 7
  8. 8. Want to access content any way they like 2014 Mobile Behavior Report: salesforce.com/marketingcloud Top Concern About Accessing Information on Mobile: 8 91%
  9. 9. 1. Relevance My expectations are high. I expect results to be accurate and relevant. 9
  10. 10. Personalization and Location Matter Consumer Intelligence Series – Mobile Advertising by pwc.com 10 Prefer targeting on personal interests Want location based offers on mobile 54% 44%
  11. 11. Delight me! I want easier and faster ways to find what I need. 11
  12. 12. Easy Access to Information on Mobile: 2014 Mobile Behavior Report: salesforce.com/marketingcloud 12 Found it easy to find information on mobile- optimized site 54% Want seamless experience across devices83%
  13. 13. A Positive Customer Experience Drives Engagement and Purchase Intent Nielson/Google Study on Path to Purchase 13
  14. 14. “By 2020 customer experience will overtake price and product as the key brand differentiator.” Customers 2020 Report, Walker Information Inc., 2014 14
  15. 15. 15 Elements of a Delightful Mobile User Experience3
  16. 16. 16 CONTEXT User’s Location, Environment, Activity, Past Actions etc. 1
  17. 17. 17 IMMEDIACY In the ‘Mobile Moment’, when the user wants (Information, Service, Product Purchase and more…) 2
  18. 18. 18 SIMPLICITY One stop search and easy to get what the user wants 3
  19. 19. Are you leveraging the power of mobile to engage your users in moments that matter? 19
  20. 20. Delivering Happy Mobile Moments It’s all about being there when the user needs you, or even before they know they would! www.xploree.com 20
  21. 21. 21 @XploreeMoments facebook.com/Xploree linkedin.com/company/Xploree slideshare.net/Xploree #HappyMobileMoments #XploreeMoments www.xploree.com patent pending technology

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