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Twitter Ads Targeting

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Take your Twitter Targeting to the next level with this Infographic. Find relevant targeting options and features which can help you create more relevant ads.

Twitter Ads Targeting

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TWITTER TARGETING
*This is valid from October 9, 2020 and may be susceptible to change
G E N D E R L E N G U A G E S
D E V I C E S
A G E
BE - Belgium
BR - Brazil
CA - Canada
CL - Chile
CO - Colombia
DE - Germany
EG - Egypt
ES - Spain
FR - France
GB - United Kingdom
ID - Indonesia
IE - Ireland
IN - India
IT - Italy
JP - Japan
KR - South Korea
MX - Mexico
MY - Malaysia
NL - Netherlands
PE - Peru
PH - Philippines
RU - Russia
SA - Saudi Arabia
SE - Sweden
SG - Singapore
TH - Thailand
TR - Turkey
TW - Taiwan
UA - Ukraine
US - United States
VE - Venezuela
ZA - South Africa
You can target people who
first used Twitter on a new
device or carrier
Keywords
Target or exclude people who searched for,
Tweeted, or engaged with specific keyword
Follower look-alikes
Target people who behave similarly to another
account's followers
Interests
Automotive
Automotive news and general info
Car culture
Convertibles
Hybrid and electric vehicles
Luxury
Minivans
Motorcycles
Offroad vehicles
Performance vehicles
Sedans
SUVs
Trucks
Automotive — Vintage cars
Beauty
Body art
Face care
General info
Hair care
Make-up and cosmetics
Perfumes and fragrances
Shaving and grooming
Skin care
Spa and medical spa
Tanning and sun care
Books and literature
Biographies and memoirs
Books news and general info
Business and finance
Comics
Cookbooks, food, and wine
Health, mind, and body
Mystery and crime
Nonfiction
Politics and current events
Romance
Business
Advertising
Biotech and biomedical
Business news and general info
Business software
Construction
Entrepreneurship
Government
Green solutions
Human resources
Investors and patents
Leadership
Marketing
Nonprofit
Small business
Technology
Careers
Career news and general info
Job fairs
Job search
U.S. military
Education
Adult education
College life
Education news and general info
Graduate school
Homeschooling
Language learning
Online education
Special education
Events
Entertainment awards
Holidays
Movie festivals
Music festivals and concerts
Political elections
Sporting events
Tech tradeshows
Family and parenting
Babies and toddlers
Daycare and preschool
Elder care
Parenting K-6 kids
Parenting teens
Food and drink
American cuisine
Barbecues and grilling
Bars and nightlife
Beer
Cajun and Creole
Chinese cuisine
Cocktails and beer
Coffee and tea
Cooking
Desserts and baking
Dining out
Ethnic foods
Fast food
Fine dining
Foodie news and general info
French cuisine
Italian cuisine
Japanese cuisine
Liquor and spirits
Mexican cuisine
Vegan
Vegetarian
Wine
Gaming
Board gaming
Computer gaming
Console gaming
Gaming news and general info
Mobile gaming
Online gaming
Roleplaying games
Health
Health news and general info
Hobbies and interests
Arts and crafts
Astrology
Birdwatching
Boating
Cartoons
Celebrity fan and gossip
Chess
Cigars
Comedy
Dance
Design
Drawing and sketching
Exercise and fitness
Freelance writing
Gambling
Genealogy
Guitar
Jewelry making
Modeling
Needlework
Painting
Paranormal phenomena
Performance arts
Photography
Sci-fi and fantasy
Scrapbooking
Screenwriting
Shopping
Stamps and coins
Home and garden
Appliances
Entertaining at home
Gardening
General info
Home repair
Interior decorating
Landscaping
Remodeling and construction
Law, government, and
politics
Commentary
Conservative
Government resources
Legal issues
Liberal
Nonpartisan
Politics
Life stages
Auto intenders
College students
Dads
Empty nesters
Moms
Newlyweds
Veterans
Movies and television
Action and adventure
Animation
Bollywood
Business and news
Comedy
Documentary
Drama
Foreign
Horror
Independent
Movie news and general info
Music
Reality TV
Romance
Sci-fi and fantasy
Sports themed
Music and radio
Alternative
Blues
Christian and gospel
Classical
Country
Dance
DJs
Electronic
Hip hop and rap
Indie spotlight
Jazz
Latino
Metal
Music news and general info
Pop
R&B and soul
Reggae
Rock
Talk radio
Venues
World
Personal finance
Banking
Beginning investing
Credit, debt, and loans
Financial news
Financial planning
Hedge funds
Insurance
Investing
Mortgage
Mutual funds
Options
Real estate
Retirement planning
Stocks
Tax planning
Pets
Birds
Cats
Dogs
General info
Horses
Reptiles
Science
Biology
Chemistry
Geography
Geology
Physics
Science news
Space and astronomy
Weather
Society
Dating
Divorce support
Marriage
Senior living
Weddings
Sports
Action sports
Auto racing
Baseball
Bodybuilding
Boxing
Canoeing and kayaking
Climbing
College basketball
College football
Cricket
Cycling
Fantasy sports
Figure skating
Fishing
Golf
Horse racing
Hunting and shooting
Ice hockey
Martial arts
Mountain biking
NASCAR racing
NBA basketball
NFL football
Olympics
Paintball
Poker
Power and motorcycles
Rodeo
Rugby
Running and jogging
Sailing
Scuba diving
Skateboarding
Skiing
Snowboarding
Soccer
Sporting goods
Sports news
Surfing and bodyboarding
Swimming
Table tennis and ping-pong
Tennis
Volleyball
Waterskiing and wakeboarding
Style and fashion
Baby apparel
Dresses and skirts
Fashion
Jewelry
Kids' apparel
Men's accessories
Men's bags
Men's beachwear
Men's formal wear
Men's jeans
Men's outerwear
Men's pants
Men's shoes
Men's tops
Sunglasses
Watches
Women's accessories
Women's bags
Women's beachwear
Women's intimates and hosiery
Women's jeans
Women's outerwear
Women's pants
Women's shoes
Women's tops
Technology and computing
Animation
Antivirus
Cameras and camcorders
Cell phones
Computer certification
Computer networking
Computer programming
Computer reviews
Data centers
Databases
Enterprise software
Graphics software
Home entertainment
Linux
MacOS
Mobile
Network security
Open source
PC support
SEO
Startups
Tablets
Tech news
Video conferencing
Web design
Windows
Travel
Adventure travel
Africa
Air travel
Asia
Australia and New Zealand
Bed and breakfasts
Business travel
Camping
Canada
Caribbean
Cruises
Eastern Europe
Europe
France
Greece
Hawaii
Honeymoons and getaways
Hotels
Italy
Japan
Las Vegas
Luxury travel
Mexico and Central America
National parks
South America
Theme parks
Travel news and general info
Traveling with kids
United Kingdom
You can target events up to 2 weeks
before they starts and up to 3 weeks
after it's over
Conferences
Entertainment
Holidays
Olympics
Other
Politics
Recurring trends
Sports
You can target people who Tweet
about or engaged with movies or TV
shows in a specific market
You can choose from over 10,000
conversation topics across 25
categories, including sports, lifestyle,
video games, books, and more
Lists
Target specific users by
uploading a list of their
email addresses or use
Twitter @names to target
relevant influencers
Website Activity
People who have recently
visited your website
App Activity
People who have taken a
specific action in your app
Lookalike audiences of
custom audiences
Android
All
Android Cupcake and above
Android Donut and above
Android Eclair and above
Android Froyo and above
Android Gingerbread and above
Android Honeycomb and above
Android Ice Cream Sandwich and above
Android Jelly Bean and above
Android Kit Kat and above
Android Lollipop and above
Android Marshmallow and above
Android Nougat and above
Android Oreo and above
iOS
All
iOS 6.0 and above
iOS 6.1 and above
iOS 7.0 and above
iOS 7.1 and above
iOS 8.0 and above
iOS 8.3 and above
iOS 8.4 and above
iOS 9.0 and above
iOS 9.1 and above
iOS 9.2 and above
iOS 9.3 and above
iOS 10.0 and above
iOS 11.0 and above
iOS 12.0 and above
iOS 12.2 and above
iOS 12.3 and above
iOS 12.4 and above
iOS 13.0 and above
iOS 13.6 and above
iOS 13.7 and above
iOS 13.5 and above
iOS 13.4 and above
iOS 13.3 and above
iOS 13.2 and above
iOS 13.1 and above
iOS 12.1 and above
iOS 11.4 and above
iOS 11.3 and above
iOS 11.2 and above
iOS 11.1 and above
iOS 10.3 and above
iOS 10.2 and above
iOS 10.1 and above
iOS 8.2 and above
iOS 8.1 and above
iOS 14.0 and above
Other mobile
Other mobile KaiOS and
above
Any Women Men
13 - and up
Arabic (ar)
Chinese (zh)
Dutch (nl)
English (en)
Farsi (fa)
Finnish (fi)
French (fr)
German (de)
Hindi (hi)
Indonesian (id)
Italian (it)
Japanese (ja)
Japanese (ja)
Korean (ko)
Norwegian (no)
Polish (pl)
Portuguese (pt)
Russian (ru)
Spanish (es)
Swedish (sv)
Thai (th)
Turkish (tr)
Operating system versions
Desktop
D E V I C E M O D E L
C A R R I E R
E V E N T S
C O N V E R S AT I O N T O P I C S C U S T O M A U D I E N C E S
Retarget people who saw or engaged
with your past Tweets
Organic Tweets
Tweets from specific campaigns
A D D I T I O N A L O P T I O N S
Defined
Expanded
Broad
Followers of your account
E X PA N D Y O U R A U D I E N C E
M O V I E S A N D T V S H O W S
TA R G E T I N G F E AT U R E S
Alcatel
Amazon
Apple
Fujitsu
Google
HTC
Huawei
LG
Motorola
Nokia
OPPO
Samsung
Sharp
Sony
Xiaomi
ZTE
D E M O G R A P H I C S
Ad

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Twitter Ads Targeting

  • 1. TWITTER TARGETING *This is valid from October 9, 2020 and may be susceptible to change G E N D E R L E N G U A G E S D E V I C E S A G E BE - Belgium BR - Brazil CA - Canada CL - Chile CO - Colombia DE - Germany EG - Egypt ES - Spain FR - France GB - United Kingdom ID - Indonesia IE - Ireland IN - India IT - Italy JP - Japan KR - South Korea MX - Mexico MY - Malaysia NL - Netherlands PE - Peru PH - Philippines RU - Russia SA - Saudi Arabia SE - Sweden SG - Singapore TH - Thailand TR - Turkey TW - Taiwan UA - Ukraine US - United States VE - Venezuela ZA - South Africa You can target people who first used Twitter on a new device or carrier Keywords Target or exclude people who searched for, Tweeted, or engaged with specific keyword Follower look-alikes Target people who behave similarly to another account's followers Interests Automotive Automotive news and general info Car culture Convertibles Hybrid and electric vehicles Luxury Minivans Motorcycles Offroad vehicles Performance vehicles Sedans SUVs Trucks Automotive — Vintage cars Beauty Body art Face care General info Hair care Make-up and cosmetics Perfumes and fragrances Shaving and grooming Skin care Spa and medical spa Tanning and sun care Books and literature Biographies and memoirs Books news and general info Business and finance Comics Cookbooks, food, and wine Health, mind, and body Mystery and crime Nonfiction Politics and current events Romance Business Advertising Biotech and biomedical Business news and general info Business software Construction Entrepreneurship Government Green solutions Human resources Investors and patents Leadership Marketing Nonprofit Small business Technology Careers Career news and general info Job fairs Job search U.S. military Education Adult education College life Education news and general info Graduate school Homeschooling Language learning Online education Special education Events Entertainment awards Holidays Movie festivals Music festivals and concerts Political elections Sporting events Tech tradeshows Family and parenting Babies and toddlers Daycare and preschool Elder care Parenting K-6 kids Parenting teens Food and drink American cuisine Barbecues and grilling Bars and nightlife Beer Cajun and Creole Chinese cuisine Cocktails and beer Coffee and tea Cooking Desserts and baking Dining out Ethnic foods Fast food Fine dining Foodie news and general info French cuisine Italian cuisine Japanese cuisine Liquor and spirits Mexican cuisine Vegan Vegetarian Wine Gaming Board gaming Computer gaming Console gaming Gaming news and general info Mobile gaming Online gaming Roleplaying games Health Health news and general info Hobbies and interests Arts and crafts Astrology Birdwatching Boating Cartoons Celebrity fan and gossip Chess Cigars Comedy Dance Design Drawing and sketching Exercise and fitness Freelance writing Gambling Genealogy Guitar Jewelry making Modeling Needlework Painting Paranormal phenomena Performance arts Photography Sci-fi and fantasy Scrapbooking Screenwriting Shopping Stamps and coins Home and garden Appliances Entertaining at home Gardening General info Home repair Interior decorating Landscaping Remodeling and construction Law, government, and politics Commentary Conservative Government resources Legal issues Liberal Nonpartisan Politics Life stages Auto intenders College students Dads Empty nesters Moms Newlyweds Veterans Movies and television Action and adventure Animation Bollywood Business and news Comedy Documentary Drama Foreign Horror Independent Movie news and general info Music Reality TV Romance Sci-fi and fantasy Sports themed Music and radio Alternative Blues Christian and gospel Classical Country Dance DJs Electronic Hip hop and rap Indie spotlight Jazz Latino Metal Music news and general info Pop R&B and soul Reggae Rock Talk radio Venues World Personal finance Banking Beginning investing Credit, debt, and loans Financial news Financial planning Hedge funds Insurance Investing Mortgage Mutual funds Options Real estate Retirement planning Stocks Tax planning Pets Birds Cats Dogs General info Horses Reptiles Science Biology Chemistry Geography Geology Physics Science news Space and astronomy Weather Society Dating Divorce support Marriage Senior living Weddings Sports Action sports Auto racing Baseball Bodybuilding Boxing Canoeing and kayaking Climbing College basketball College football Cricket Cycling Fantasy sports Figure skating Fishing Golf Horse racing Hunting and shooting Ice hockey Martial arts Mountain biking NASCAR racing NBA basketball NFL football Olympics Paintball Poker Power and motorcycles Rodeo Rugby Running and jogging Sailing Scuba diving Skateboarding Skiing Snowboarding Soccer Sporting goods Sports news Surfing and bodyboarding Swimming Table tennis and ping-pong Tennis Volleyball Waterskiing and wakeboarding Style and fashion Baby apparel Dresses and skirts Fashion Jewelry Kids' apparel Men's accessories Men's bags Men's beachwear Men's formal wear Men's jeans Men's outerwear Men's pants Men's shoes Men's tops Sunglasses Watches Women's accessories Women's bags Women's beachwear Women's intimates and hosiery Women's jeans Women's outerwear Women's pants Women's shoes Women's tops Technology and computing Animation Antivirus Cameras and camcorders Cell phones Computer certification Computer networking Computer programming Computer reviews Data centers Databases Enterprise software Graphics software Home entertainment Linux MacOS Mobile Network security Open source PC support SEO Startups Tablets Tech news Video conferencing Web design Windows Travel Adventure travel Africa Air travel Asia Australia and New Zealand Bed and breakfasts Business travel Camping Canada Caribbean Cruises Eastern Europe Europe France Greece Hawaii Honeymoons and getaways Hotels Italy Japan Las Vegas Luxury travel Mexico and Central America National parks South America Theme parks Travel news and general info Traveling with kids United Kingdom You can target events up to 2 weeks before they starts and up to 3 weeks after it's over Conferences Entertainment Holidays Olympics Other Politics Recurring trends Sports You can target people who Tweet about or engaged with movies or TV shows in a specific market You can choose from over 10,000 conversation topics across 25 categories, including sports, lifestyle, video games, books, and more Lists Target specific users by uploading a list of their email addresses or use Twitter @names to target relevant influencers Website Activity People who have recently visited your website App Activity People who have taken a specific action in your app Lookalike audiences of custom audiences Android All Android Cupcake and above Android Donut and above Android Eclair and above Android Froyo and above Android Gingerbread and above Android Honeycomb and above Android Ice Cream Sandwich and above Android Jelly Bean and above Android Kit Kat and above Android Lollipop and above Android Marshmallow and above Android Nougat and above Android Oreo and above iOS All iOS 6.0 and above iOS 6.1 and above iOS 7.0 and above iOS 7.1 and above iOS 8.0 and above iOS 8.3 and above iOS 8.4 and above iOS 9.0 and above iOS 9.1 and above iOS 9.2 and above iOS 9.3 and above iOS 10.0 and above iOS 11.0 and above iOS 12.0 and above iOS 12.2 and above iOS 12.3 and above iOS 12.4 and above iOS 13.0 and above iOS 13.6 and above iOS 13.7 and above iOS 13.5 and above iOS 13.4 and above iOS 13.3 and above iOS 13.2 and above iOS 13.1 and above iOS 12.1 and above iOS 11.4 and above iOS 11.3 and above iOS 11.2 and above iOS 11.1 and above iOS 10.3 and above iOS 10.2 and above iOS 10.1 and above iOS 8.2 and above iOS 8.1 and above iOS 14.0 and above Other mobile Other mobile KaiOS and above Any Women Men 13 - and up Arabic (ar) Chinese (zh) Dutch (nl) English (en) Farsi (fa) Finnish (fi) French (fr) German (de) Hindi (hi) Indonesian (id) Italian (it) Japanese (ja) Japanese (ja) Korean (ko) Norwegian (no) Polish (pl) Portuguese (pt) Russian (ru) Spanish (es) Swedish (sv) Thai (th) Turkish (tr) Operating system versions Desktop D E V I C E M O D E L C A R R I E R E V E N T S C O N V E R S AT I O N T O P I C S C U S T O M A U D I E N C E S Retarget people who saw or engaged with your past Tweets Organic Tweets Tweets from specific campaigns A D D I T I O N A L O P T I O N S Defined Expanded Broad Followers of your account E X PA N D Y O U R A U D I E N C E M O V I E S A N D T V S H O W S TA R G E T I N G F E AT U R E S Alcatel Amazon Apple Fujitsu Google HTC Huawei LG Motorola Nokia OPPO Samsung Sharp Sony Xiaomi ZTE D E M O G R A P H I C S