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Facebook Behavior Targeting

XploraBG
XploraBG

Take your Facebook Targeting to the next level with this Infographic. Find relevant targeting options and the number of people you can reach selecting that option

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BEHAVIOR TARGETING*
P o t e n t i a l r e a c h
3 9 0 0 0 0 0 p e o p l e
A g e :
1 3 - 6 5 +
L o c a t i o n :
B u l g a r i a
M O B I L E D E V I C E U S E R
D I G I TA L A C T I V I T I E S
A L L M O B I L E D E V I C E S B Y B R A N D
Owns: Galaxy S9 22 000
S A M S U N G
Facebook access (OS): Windows 10 280 000
O P E R AT I N G S Y S T E M U S E D
Played Canvas games (last 14 days) 180 000
Played Canvas games (last 3 days) 130 000
Played Canvas games (last 7 days) 250 000
Played Canvas games (yesterday) 260 000
Business page admins 93 000
Community & Club page admins 87 000
Facebook Page admins 740 000
Food & Restaurant page admins 10 000
Health & Beauty page admins 20 000
Retail page admins 26 000
Sports page admins 34 000
Travel & Tourism page admins 48 000
Facebook access (OS): Mac OS X 21 000
Facebook access (OS): Mac Sierra 20 000
Facebook access (OS): Windows 7 540 000
Facebook access (OS): Windows 8 100 000
Facebook access (OS): Windows Vista 3 600
Facebook access (OS): Windows XP 85 000
Facebook access (browser): Chrome 1 800 000
Facebook access (browser): Firefox 180 000
Facebook access (browser): Internet Explorer 61 000
Facebook access (browser): Microsoft Edge 22 000
Facebook access (browser): Opera 4 600
Facebook access (browser): Safari 220 000
C A N V A S G A M I N G
Anniversary (within 61-90 days) 12 000
C O N S O L E G A M E R S 2 3 0 0 0 0
I N T E R N E T B R O W S E R U S E D
AOL email users Fewer than 1000 people
Apple email users 3 000
Gmail users 390 000
Hotmail users 52 000
MSN.com email users Fewer than 1000 people
Yahoo email users 100 000
P R I M A R Y E M A I L D O M A I N
FA C E B O O K PAY M E N T S U S E R S ( 3 0 D AY S )
2 3 0 0 0 0
FA C E B O O K PAY M E N T S U S E R S ( 3 0 D AY S )
2 3 0 0 0 0
FA C E B O O K A C C E S S : O L D E R D E V I C E S A N D O S
7 5 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
H T C A N D R O I D M O B I L E D E V I C E S
6 1 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
M O T O R O L A A N D R O I D M O B I L E D E V I C E S
6 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
S A M S U N G A N D R O I D M O B I L E D E V I C E S
1 3 0 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
S O N Y A N D R O I D M O B I L E D E V I C E S
9 8 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
L G A N D R O I D M O B I L E D E V I C E S
8 5 0 0 0
O W N S : A L C AT E L
1 3 0 0 0 0
O W N S : K A R B O N N
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : C H E R R Y M O B I L E
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : G I O N E E
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : H U A W E I
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : M I C R O M A X
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : O P P O
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : T E C N O
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : V I V O D E V I C E S
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : X I A O M I
1 2 0 0 0 0
O W N S : Z T E
1 0 0 0 0
A N D R O I D : 3 6 0 D E G R E E M E D I A
N O T S U P P O R T E D
3 8 0 0 0 0
A N D R O I D : 3 6 0 D E G R E E
M E D I A S U P P O R T E D
2 1 0 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
A L L M O B I L E D E V I C E S
3 5 0 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
F E AT U R E P H O N E S
4 2 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
S M A R T P H O N E S A N D TA B L E T S
3 6 0 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
TA B L E T S
7 3 0 0 0 0
FA C E B O O K PAY M E N T S U S E R S ( H I G H E R T H A N A V E R A G E S P E N D
F E W E R T H A N 1 0 0 0 P E O P L E
FA C E B O O K PA G E A D M I N S
O P E R AT I N G S Y S T E M U S E D
Owns: Kindle Fire Fewer than 1000 people
A M A Z O N
Owns: Google Pixel Fewer than 1000 people
Owns: Nexus 5 2 300
G O O G L E
Owns: LG G2 devices 2 700
Owns: LG G3 5 100
Owns: LG V10 Fewer than 1000 people
L G
Owns: Xperia M Fewer than 1000 people
Owns: Xperia Z 1 700
Owns: Xperia Z Ultra Fewer than 1000 people
Owns: Xperia Z3 2 900
S O N Y
Facebook access (network type): 2G 17 000
Facebook access (network type): 3G 800 000
Facebook access (network type): 4G 2 400 000
Facebook access (network type): WiFi 910 000
N E T W O R K C O N N E C T I O N
Interested in Upcoming Events 39 000
Marketing API developers (last 90 days) Fewer than 1000 people
M O R E C AT E G O R I E S
N E W S M A R T P H O N E A N D TA B L E T
U S E R S 2 8 0 0 0 0
O W N S : O N E P L U S 5 6 0 0
Facebook access (mobile): Android devices 2 300 000
Facebook access (mobile): Apple (iOS )devices 490 000
Facebook access (mobile): Windows phones 8 800
A L L M O B I L E D E V I C E S B Y O P E R AT I N G S Y S T E M
Owns: Galaxy Grand 2 100
Owns: Galaxy Grand 2 Fewer than 1000 people
Owns: Galaxy Note 3 7 300
Owns: Galaxy Note 4 11 000
Owns: Galaxy Note 5 1 300
Owns: Galaxy Note 7 Fewer than 1000 people
Owns: Galaxy Note 8 11 000
Owns: Galaxy S 4 Mini 7 300
Owns: Galaxy S III Mini 11 000
Owns: Galaxy S III devices 43 000
Owns: Galaxy S4 28 000
Owns: Galaxy S5 45 000
Owns: Galaxy S6 61 000
Owns: Galaxy S7 29 000
Owns: Galaxy S7 Edge 45 000
Owns: Galaxy S8 51 000
Owns: Galaxy S8+ 23 000
Owns: Galaxy S9+ 19 000
Owns: Galaxy Tab 2 4 400
Owns: Galaxy Tab 3 10 000
Owns: Galaxy Tab 4 4 700
Owns: Galaxy Tab Pro Fewer than 1000 people
Owns: Galaxy Tab S 2 600
Owns: Galaxy Y devices 1 100
S A M S U N G
Owns: HTC One 14 000
H T C
Facebook access (mobile): iPad 1 7 000
Facebook access (mobile): iPad 2 3 800
Facebook access (mobile): iPad 3 3 800
Facebook access (mobile): iPhone 4 3 200
Facebook access (mobile): iPhone 4S 7 000
Facebook access (mobile): iPhone 5 17 000
Facebook access (mobile): iPhone 5C 2 900
Facebook access (mobile): iPhone 5S 37 000
Facebook access (mobile): iPhone 8 35 000
Facebook access (mobile): iPhone 8 Plus 17 000
Facebook access (mobile): iPhone X 35 000
Facebook access (mobile): iPod Touch Fewer than 1000 people
Owns: iPad 4 4 200
Owns: iPad Air 5 300
Owns: iPad Air 2 6 600
Owns: iPad Mini 1 4 000
Owns: iPad Mini 2 3 600
Owns: iPad Mini 3 Fewer than 1000 people
Owns: iPhone 6 64 000
Owns: iPhone 6 Plus 8 600
Owns: iPhone 6S 71 000
Owns: iPhone 6S Plus 10 000
Owns: iPhone 7 85 000
Owns: iPhone 7 Plus 24 000
Owns: iPhone SE 37 000
A P P L E
S M A L L B U S I N E S S O W N E R S 2 7 0 0 0
T E C H N O L O G Y E A R LY A D O P T E R S 1 4 0 0 0 0
M O B I L E D E V I C E U S E R
A L L M O B I L E D E V I C E S B Y B R A N D
M O B I L E D E V I C E U S E R
D E V I C E U S E T I M E
Engaged Shoppers 1 600 000
P U R C H A S E B E H A V I O R
Friends of Soccer fans 480 000
Soccer fans (high content engagement) 220 000
Soccer fans (moderate content engagement) 300 000
S O C C E R
Commuters 100 000
Frequent Travelers 2 300 000
Frequent international travelers 1 700 000
Returned from travels 1 week ago 720 000
Returned from travels 2 weeks ago 55 000
T R A V E L
Uses a mobile device (1-3 months) 32 000
Uses a mobile device (10-12 months) 430 000
Uses a mobile device (13-18 months) 570 000
Uses a mobile device (19-24 months) 990 000
Uses a mobile device (25 months+) 1 100 000
Uses a mobile device (4-6 months) 560 000
Uses a mobile device (7-9 months) 380 000
Uses a mobile device (less than 1 month) 4 800
*that is valid through January 4th and may be susceptable to change
Potential Reach
A N N I V E R S A R Y
Potential Reach
Potential Reach
Potential Reach
Potential Reach
Potential Reach
Potential Reach
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  • 1. BEHAVIOR TARGETING* P o t e n t i a l r e a c h 3 9 0 0 0 0 0 p e o p l e A g e : 1 3 - 6 5 + L o c a t i o n : B u l g a r i a M O B I L E D E V I C E U S E R D I G I TA L A C T I V I T I E S A L L M O B I L E D E V I C E S B Y B R A N D Owns: Galaxy S9 22 000 S A M S U N G Facebook access (OS): Windows 10 280 000 O P E R AT I N G S Y S T E M U S E D Played Canvas games (last 14 days) 180 000 Played Canvas games (last 3 days) 130 000 Played Canvas games (last 7 days) 250 000 Played Canvas games (yesterday) 260 000 Business page admins 93 000 Community & Club page admins 87 000 Facebook Page admins 740 000 Food & Restaurant page admins 10 000 Health & Beauty page admins 20 000 Retail page admins 26 000 Sports page admins 34 000 Travel & Tourism page admins 48 000 Facebook access (OS): Mac OS X 21 000 Facebook access (OS): Mac Sierra 20 000 Facebook access (OS): Windows 7 540 000 Facebook access (OS): Windows 8 100 000 Facebook access (OS): Windows Vista 3 600 Facebook access (OS): Windows XP 85 000 Facebook access (browser): Chrome 1 800 000 Facebook access (browser): Firefox 180 000 Facebook access (browser): Internet Explorer 61 000 Facebook access (browser): Microsoft Edge 22 000 Facebook access (browser): Opera 4 600 Facebook access (browser): Safari 220 000 C A N V A S G A M I N G Anniversary (within 61-90 days) 12 000 C O N S O L E G A M E R S 2 3 0 0 0 0 I N T E R N E T B R O W S E R U S E D AOL email users Fewer than 1000 people Apple email users 3 000 Gmail users 390 000 Hotmail users 52 000 MSN.com email users Fewer than 1000 people Yahoo email users 100 000 P R I M A R Y E M A I L D O M A I N FA C E B O O K PAY M E N T S U S E R S ( 3 0 D AY S ) 2 3 0 0 0 0 FA C E B O O K PAY M E N T S U S E R S ( 3 0 D AY S ) 2 3 0 0 0 0 FA C E B O O K A C C E S S : O L D E R D E V I C E S A N D O S 7 5 0 0 0 0 FA C E B O O K A C C E S S ( M O B I L E ) : H T C A N D R O I D M O B I L E D E V I C E S 6 1 0 0 0 FA C E B O O K A C C E S S ( M O B I L E ) : M O T O R O L A A N D R O I D M O B I L E D E V I C E S 6 0 0 0 0 FA C E B O O K A C C E S S ( M O B I L E ) : S A M S U N G A N D R O I D M O B I L E D E V I C E S 1 3 0 0 0 0 0 FA C E B O O K A C C E S S ( M O B I L E ) : S O N Y A N D R O I D M O B I L E D E V I C E S 9 8 0 0 0 FA C E B O O K A C C E S S ( M O B I L E ) : L G A N D R O I D M O B I L E D E V I C E S 8 5 0 0 0 O W N S : A L C AT E L 1 3 0 0 0 0 O W N S : K A R B O N N F E W E R T H A N 1 0 0 0 P E O P L E O W N S : C H E R R Y M O B I L E F E W E R T H A N 1 0 0 0 P E O P L E O W N S : G I O N E E F E W E R T H A N 1 0 0 0 P E O P L E O W N S : H U A W E I F E W E R T H A N 1 0 0 0 P E O P L E O W N S : M I C R O M A X F E W E R T H A N 1 0 0 0 P E O P L E O W N S : O P P O F E W E R T H A N 1 0 0 0 P E O P L E O W N S : T E C N O F E W E R T H A N 1 0 0 0 P E O P L E O W N S : V I V O D E V I C E S F E W E R T H A N 1 0 0 0 P E O P L E O W N S : X I A O M I 1 2 0 0 0 0 O W N S : Z T E 1 0 0 0 0 A N D R O I D : 3 6 0 D E G R E E M E D I A N O T S U P P O R T E D 3 8 0 0 0 0 A N D R O I D : 3 6 0 D E G R E E M E D I A S U P P O R T E D 2 1 0 0 0 0 0 FA C E B O O K A C C E S S ( M O B I L E ) : A L L M O B I L E D E V I C E S 3 5 0 0 0 0 0 FA C E B O O K A C C E S S ( M O B I L E ) : F E AT U R E P H O N E S 4 2 0 0 FA C E B O O K A C C E S S ( M O B I L E ) : S M A R T P H O N E S A N D TA B L E T S 3 6 0 0 0 0 0 FA C E B O O K A C C E S S ( M O B I L E ) : TA B L E T S 7 3 0 0 0 0 FA C E B O O K PAY M E N T S U S E R S ( H I G H E R T H A N A V E R A G E S P E N D F E W E R T H A N 1 0 0 0 P E O P L E FA C E B O O K PA G E A D M I N S O P E R AT I N G S Y S T E M U S E D Owns: Kindle Fire Fewer than 1000 people A M A Z O N Owns: Google Pixel Fewer than 1000 people Owns: Nexus 5 2 300 G O O G L E Owns: LG G2 devices 2 700 Owns: LG G3 5 100 Owns: LG V10 Fewer than 1000 people L G Owns: Xperia M Fewer than 1000 people Owns: Xperia Z 1 700 Owns: Xperia Z Ultra Fewer than 1000 people Owns: Xperia Z3 2 900 S O N Y Facebook access (network type): 2G 17 000 Facebook access (network type): 3G 800 000 Facebook access (network type): 4G 2 400 000 Facebook access (network type): WiFi 910 000 N E T W O R K C O N N E C T I O N Interested in Upcoming Events 39 000 Marketing API developers (last 90 days) Fewer than 1000 people M O R E C AT E G O R I E S N E W S M A R T P H O N E A N D TA B L E T U S E R S 2 8 0 0 0 0 O W N S : O N E P L U S 5 6 0 0 Facebook access (mobile): Android devices 2 300 000 Facebook access (mobile): Apple (iOS )devices 490 000 Facebook access (mobile): Windows phones 8 800 A L L M O B I L E D E V I C E S B Y O P E R AT I N G S Y S T E M Owns: Galaxy Grand 2 100 Owns: Galaxy Grand 2 Fewer than 1000 people Owns: Galaxy Note 3 7 300 Owns: Galaxy Note 4 11 000 Owns: Galaxy Note 5 1 300 Owns: Galaxy Note 7 Fewer than 1000 people Owns: Galaxy Note 8 11 000 Owns: Galaxy S 4 Mini 7 300 Owns: Galaxy S III Mini 11 000 Owns: Galaxy S III devices 43 000 Owns: Galaxy S4 28 000 Owns: Galaxy S5 45 000 Owns: Galaxy S6 61 000 Owns: Galaxy S7 29 000 Owns: Galaxy S7 Edge 45 000 Owns: Galaxy S8 51 000 Owns: Galaxy S8+ 23 000 Owns: Galaxy S9+ 19 000 Owns: Galaxy Tab 2 4 400 Owns: Galaxy Tab 3 10 000 Owns: Galaxy Tab 4 4 700 Owns: Galaxy Tab Pro Fewer than 1000 people Owns: Galaxy Tab S 2 600 Owns: Galaxy Y devices 1 100 S A M S U N G Owns: HTC One 14 000 H T C Facebook access (mobile): iPad 1 7 000 Facebook access (mobile): iPad 2 3 800 Facebook access (mobile): iPad 3 3 800 Facebook access (mobile): iPhone 4 3 200 Facebook access (mobile): iPhone 4S 7 000 Facebook access (mobile): iPhone 5 17 000 Facebook access (mobile): iPhone 5C 2 900 Facebook access (mobile): iPhone 5S 37 000 Facebook access (mobile): iPhone 8 35 000 Facebook access (mobile): iPhone 8 Plus 17 000 Facebook access (mobile): iPhone X 35 000 Facebook access (mobile): iPod Touch Fewer than 1000 people Owns: iPad 4 4 200 Owns: iPad Air 5 300 Owns: iPad Air 2 6 600 Owns: iPad Mini 1 4 000 Owns: iPad Mini 2 3 600 Owns: iPad Mini 3 Fewer than 1000 people Owns: iPhone 6 64 000 Owns: iPhone 6 Plus 8 600 Owns: iPhone 6S 71 000 Owns: iPhone 6S Plus 10 000 Owns: iPhone 7 85 000 Owns: iPhone 7 Plus 24 000 Owns: iPhone SE 37 000 A P P L E S M A L L B U S I N E S S O W N E R S 2 7 0 0 0 T E C H N O L O G Y E A R LY A D O P T E R S 1 4 0 0 0 0 M O B I L E D E V I C E U S E R A L L M O B I L E D E V I C E S B Y B R A N D M O B I L E D E V I C E U S E R D E V I C E U S E T I M E Engaged Shoppers 1 600 000 P U R C H A S E B E H A V I O R Friends of Soccer fans 480 000 Soccer fans (high content engagement) 220 000 Soccer fans (moderate content engagement) 300 000 S O C C E R Commuters 100 000 Frequent Travelers 2 300 000 Frequent international travelers 1 700 000 Returned from travels 1 week ago 720 000 Returned from travels 2 weeks ago 55 000 T R A V E L Uses a mobile device (1-3 months) 32 000 Uses a mobile device (10-12 months) 430 000 Uses a mobile device (13-18 months) 570 000 Uses a mobile device (19-24 months) 990 000 Uses a mobile device (25 months+) 1 100 000 Uses a mobile device (4-6 months) 560 000 Uses a mobile device (7-9 months) 380 000 Uses a mobile device (less than 1 month) 4 800 *that is valid through January 4th and may be susceptable to change Potential Reach A N N I V E R S A R Y Potential Reach Potential Reach Potential Reach Potential Reach Potential Reach Potential Reach Potential Reach Potential Reach